April 14, 2025 - Businesses can use AI to refine audience segmentation and identify emerging opportunities by: quickly analyzing vast amounts of data to gain deeper insights into consumer behavior; gaining more precise and actionable data beyond broad demographics; ...

From all kinds of creative production ... models around AI-first … ... Introduction Artificial intelligence is changing digital marketing, and websites are at the center of this change....

AI removes the handoffs between design systems, CMS, data platforms and compliance that turn simple launches into months-long projects. Gene De Libero | Dec 18, 2025 at 8:40 am ET ...

1 week ago - AI News delivers the latest updates in artificial intelligence, machine learning, deep learning, enterprise AI, and emerging tech worldwide.

Organizations are investing in AI at record levels, but employee adoption lags. Closing this gap requires training, support, and a shift in mindset. ... Marketers aren’t waiting around for permission — they’re turning to YouTube, online courses, and peer chats to level up fast and stay ahead of the curve.

Potential applications of generative and agentic AI could free up more selling time and boost conversion rates. By Ann Bosche, Jue Wang, Peter Bowen, Tamara Lewis, Justin Murphy, and Mark Kovac ...

5 days ago - Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.

1 week ago - Publicis Sapient describes AI-powered content strategy and planning that “transforms months of research into minutes of insight” by combining large language models with contextual knowledge and prompt libraries [PDF]. Research and brief development compress work schedules, so more client work can happen and the agency has faster responses to shifting culture and platform algorithms. Across these examples, the impact on marketing professionals is one of rebalancing and shifting job descriptions.

Inside the rise of AI strategists—and how they’re reshaping marketing

March 12, 2024 - Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions. News Uncategorized · Josh Stephenson · UK marketers are more likely to be “fully confident” in their abilities with AI, but there remains a gap between application and training.

August 18, 2025 - To make the most of this technique, which can be fully automated, you need an AI-powered email marketing tool such as Reply.io. Build cold email drip campaigns across multiple channels and Reply will automate the rest, applying AI-powered response scoring to help identify leads which hold potential. There are a host of CRM integrations and predictive analytics tools to track the progress of your campaigns. If you want to find out how your brand is being mentioned all over the net where do you start? Brand24 scours news sites, social media, blogs, forums, video, and other locations to aggregate mentions.

2 weeks ago - It’s getting harder to escape slop, the artificial intelligence-generated pablum that has crept into our colleagues’ slide decks, our social media feeds, our news outlets, even our real-estate listings. “Slop oozes into everything,” wrote the editors of Merriam-Webster, who chose “slop” as their 2025 word of the year. “Like slime, sludge, and muck, slop has the wet sound of something you don’t want to touch.” · That’s why I’m taking a moment to peer into my crystal ball and make one of those dreaded year-end predictions: 2026 will be the year of “100% human” marketing.

3 weeks ago - Agentic AI has taking over core workflows as ABM is evolving into a predictive revenue engine, and content strategies are moving toward proof and authority, said Saul Marquez, CEO and Founder of Outcomes Rocket.

November 26, 2025 - But there’s another reason that AI could boost sustainability—the quest for sales growth and margin expansion. AI agents, by gathering and analyzing customer data, can identify which customers would pay what premium for what kind of sustainability in products. Or they can measure and document that sustainability to strengthen your brand and grow your markets.

2 weeks ago - IAS' new AI agent analyzes live campaign data and can automatically apply brand safety and context controls inside marketers' preferred DSPs.

August 29, 2025 - The results are hitting the bottom line, too. 60 percent of marketers have seen customer engagement climb, and 58 percent report a boost in customer loyalty since bringing AI on board.

October 14, 2024 - With AI’s ability to analyze massive datasets, marketers can better segment their audience and deliver more personalized experiences. Instead of relying on broad demographic data, AI algorithms can consider behavior patterns, purchase history and even real-time engagement to refine targeting.

June 25, 2025 - AI agents are expected to cut 60% of marketing jobs by 2028, move from SEO to GEO and create AI-to-AI commerce. Here are three things companies need to do to survive.