There are a handful of AI logo makers on the scene already. One I was toying with not only produces the logo and maybe some taglines (maybe it incorporated it?), but also then overlaid it across a bunch of possible use cases (business cards, website, mobile app, letterhead, etc.). Presumably, the next step would be an upsell to get business cards or envelopes printed and shipped. The couple that I have tried allowed a free use and then probably had a watermarked result. Google around and you'll find some to play with. DALL-E and Midjourney are perfectly capable but are presumably going to be less automatically tuned toward logos (plus they are atrocious with letters and words in my experience). More on reddit.com

the one mentioned here is likely the best logo creator on the market right now. More on reddit.com

Start small, maybe with a letter mark like the Indiana logo. A lot of CFB logos are just letters (Michigan, UGA, Indiana, Georgia Tech, etc) If you want to try for free, look at something like Inkscape or GIMP Edit: To add onto the letter logo argument. 10 of the current CFP top 25 have logos that are just letters in one or two colors, maybe on a circle background (UGA, BYU). This can be done with an afternoon of research. More on reddit.com

Here is the link - LogoShip - the most easy-to-use logo & favicon builder (logo-ship.com) More on reddit.com