January 17, 2025 - AI Ethics in Business: Managing Bias and Ethical Usage · Consumer Behavior Course: Using Neuromarketing to Predict and Influence Customers · Marketing Analytics Course: Strategies for Driving Business Results ... Jacob Cook is a Lecturer in the Marketing Unit at Harvard Business School, where he teaches courses on digital marketing and AI.

November 6, 2025 - In this two course microcertificate, you will learn how to leverage artificial intelligence to drive marketing innovation.

Learn to harness generative AI, hyper-personalization, and predictive analytics to optimize customer engagement, boost conversions, and drive measurable growth. Enroll now! Topics Covered Learn how to use machine learning algorithms to dynamically ...

This course equips students with practical, hands-on strategies for growing a digital presence, deploying analytics, and designing high-impact marketing campaigns. With a strong focus on AI-driven marketing efficiency, students will explore how emerging tools can accelerate customer acquisition ...

September 15, 2025 - Notably, AI now plays a role in strategic decisions, spanning from campaign inception to product management. In this course, we explore the current role of AI in content-driven digital marketing with a view towards creating marketing strategies that include the most effective uses of AI.

June 27, 2025 - Gain hands-on skills to apply AI across marketing functions—from analytics and automation to content creation and personalization.

April 14, 2025 - In the AI for Marketing Course: Transforming Strategies with Generative AI, professionals learn to harness generative AI, hyper-personalization, and predictive analytics to optimize customer engagement, boost conversions, and drive growth.

February 23, 2023 - AI Marketing Course: Transforming Strategies with Generative AI

June 11, 2025 - Notably, AI now plays a role in strategic decisions, spanning from campaign inception to product management. In this course, we explore the current role of AI in content-driven digital marketing with a view towards creating marketing strategies that include the most effective uses of AI.

Describe the science behind generative AI, ways to incorporate it into your business processes, the collision between traditional and AI-powered companies, and that clash’s impact on digital transformation. Iavor Bojinov, Assistant Professor of Business Administration, Harvard Business School

February 19, 2021 - Keep your marketing skills current with one of our marketing courses. Our courses cover topics such as AI in marketing, marketing analytics, and neuromarketing to help you better reach and understand your target audience.

September 11, 2024 - These courses are designed for professionals, managers, and business leaders responsible for driving innovation, evaluating AI opportunities, or integrating AI into organizational strategy.

July 2, 2025 - LinkedIn Learning: Short, practical course for AI in social media marketing. DataCamp: Advanced marketing analytics with AI tools. Harvard Online: Executive-level program on AI strategy and implementation.

Develop marketing strategies that reach and retain customers in this course from Harvard Business School (HBS) Online. ... Master how to use AI in your everyday work and drive impact at your organization.

November 18, 2025 - AI Marketing Course: Transforming Strategies with Generative AI

November 24, 2025 - Enroll for the next cohort of Transforming Strategies with Generative AI by Harvard Professional Development. The course requires a 2-day on-campus training that teaches marketing leaders how to leverage cutting-edge AI tools ...

Play Episode ... The Artificial Intelligence and Business Strategy initiative explores the growing use of artificial intelligence in the business landscape. The exploration looks specifically at how AI is affecting the development and execution ...

Take online courses and earn certificates with edX. Gain new skills, and earn credentials from top universities to advance your career.

September 10, 2024 - This program is designed for professionals directly involved in shaping their organization’s core AI strategy and roadmap. It is particularly beneficial for leaders integrating and scaling AI initiatives across various functional areas such as operations, marketing, product management, human resources, supply chain management, and strategy.