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How big is the AI marketing market?
In 2023, the AI marketing industry was worth approximately $23.5 billion. It’s expected to grow to nearly $140 billion in 2032. The AI marketing market also encompasses both big enterprises and small businesses, with both planning to increase their investment in AI in the next few years. Researchers also project that the AI industry as a whole will contribute $15.7 trillion to the world’s GDP by 2030.
How effective is AI in marketing?
What percentage of marketers are using AI?
Approximately 98% of marketers already use AI in some way. However, only about 67% have a fully formed AI marketing strategy, and only under a quarter have fully integrated their marketing systems with AI. However, the AI marketing industry is projected to grow exponentially in the coming years, with 90% of businesses planning to increase their AI investment in 2024.