At Google, we’re committed to empowering businesses of all sizes to achieve their marketing goals. We look forward to seeing how these new features can help your business thrive in 2025 and beyond. A huge thank you for all your feedback this year – it's been invaluable in shaping these improvements, so keep those ideas coming! ... 1. Google/Ipsos/Kantar, AdsGeist Wave 1 2024, US, UK, DE, FR, CA, BR, AU, JP, CN, IN, 2024, n=4,096 media decision makers/influencers, May – August 2024.

October 1, 2024 - The eight types of Google Ads are Search, Display, Shopping, Video, App, Discovery, Performance Max, and Smart ads. But I'm generous, so I also included a ninth, Local Services Ads, which are only available in a separate hub.

March 22, 2025 - For eCommerce businesses, Google Shopping Ads, formerly known as Product Listing Ads (PLAs), are an excellent option. They showcase your products in Google search results, on Google Images, and across the Google Display Network. With a Shopping campaign, you only pay when someone clicks your ad. You can get the best results by providing detailed product data like images, price, brand, and item type. You must create a product feed in the Google Merchant Centre to get started. This feed will include all the information about your products, such as their titles, descriptions, images, and prices.

Learn what are the different types of Google Ads that help you to choose the right one to do Best practices for creating effective Google ads.

April 19, 2024 - 2024 could see the beginning of Augmented Reality (AR) in search ads. Imagine pointing your phone at a product and instantly seeing how it looks in your space or how it works. AR ads could allow users to interact with products in a virtual environment directly from the search results, offering an experience beyond static images. Based on where PMAX and responsive ad formats are currently, I could imagine Google taking these a bit further.

November 3, 2025 - These search ads allow your target audience to call you from the search result page. These ads work for mobile devices and devices where people can initiate a call. The call-only ads work best for businesses with a physical location or service sector.

August 14, 2024 - Customer Match: A list of users that have provided you with personal information (e.g. email address, phone number) that can be uploaded into Google Ads · If you’re looking to reach high-value audiences and drive cost-efficient conversions, Google Remarketing audiences are a must-have in your marketing plans. Custom Segments allow you to combine different types of Google audience data to create unique targeting opportunities.

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January 2, 2025 - December 31, 2024 · Share this post · UA · Best Practices · Google has many ways to show ads, and there are several popular types of Google Ads. Text ads are perhaps the most familiar Google Ads campaign types, but they’re only one of several formats. Learn about them all and see examples of Google Ads and examples of Google Adwords Ads to understand how they show up.

November 5, 2024 - Google Ads (previously Google AdWords) is a pay-per-click advertising platform that allows you to reach wide audiences by placing well-timed ads for your products across various websites. Google often utilizes search ads, but you can go for other types of ads, such as YouTube, display, or shopping ads, depending on your budget and needs.

December 21, 2024 - Search ads are the most basic Google Ads format and every brand can benefit from using them. ... Headlines: Minimum three and maximum 15 headlines, 30 characters each. Display URL: Must use your domain, but doesn’t have to be the final URL. Can include a simplified “Path” of up to 15 characters. Descriptions: The body text of the ad. You need at least two descriptions but are allowed up to four, maximum 90 characters each. Performance Max ads are less of an ad type and more of an overall strategy.

September 26, 2024 - These text-based ads appear at the top of Google search results, targeting users actively searching for your products or services. ... High Intent Targeting: Reaches users actively searching for specific products or services.

October 8, 2025 - Performance Max campaigns represent an approach to Google Ads campaigns that focuses on achieving goals. They empower advertisers to manage all their Google Ads inventory through a campaign. These campaigns aim to enhance performance across advertising platforms offered by Google, such as YouTube, Display, Search, Discover, Gmail, and Maps.

September 23, 2025 - In Google Ads, a campaign type defines the structure, placement, and format of an advertising campaign, allowing businesses to choose the best way to reach their target audience based on their specific goals. Each Google Ads campaign type determines where ads will appear—whether on search engine results pages, across display networks, in video content, on […]

October 7, 2025 - Confused about Google Ads campaign types? Learn the pros, cons, and best starting point for Search, Display, PMAX, Shopping, and Video campaigns in 2025.

September 12, 2025 - Or just get started below with the 7 key changes: Three Big AI Changes to Google Ads in 2024: Demand Generation Campaigns, Performance Max Asset Creation, and RSA Assets ... 2023 was a big year for AI, so it’s no wonder that Google hopped ...

At Google Marketing Live 2024, we're showcasing how AI is transforming media, creative, and measurement to usher in a new era of ads. Check out this roundup of all the products we’re announcing today: Performance Max Search Demand Gen Retail and Commerce YouTube Measurement and Audiences Apps AI Essentials in Optimization Score and Recommendations Google Marketing Platform Updates Performance Max Combine AI-powered Search campaigns with Performance Max to drive the strongest conversion and ROI performance across Google’s channels.

August 14, 2025 - Featuring text and an image, Google App Ads are all about driving downloads and engagement. They can run on Google search engine results pages, Google Discover, Google Play, YouTube, and the greater Display Network. Similar to Shopping Ads, Google crafts these advertisements from the text and images in your app store listing.

May 19, 2025 - Learn about all the types of Google Ads, their pros and cons, and when to use them—Search, Display, Shopping, Performance Max, and more!

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