Check the "Today's Deals" page and sort by "Discount: High to Low" to see the biggest markdowns first. Look for Lightning Deals with countdown timers — these offer the steepest discounts but for limited time periods. Prime members get 30-minute early access to these flash sales.

Look for "Clip" buttons on product pages and click them before adding items to your cart. These digital coupons automatically apply at checkout and can often be combined with existing sale prices for extra savings.

Prime pays for itself through shipping alone if you order regularly, but the real savings come from exclusive member discounts, early deal access, 10% off at Whole Foods, and gas station savings. Students get 6 months free plus 50% off the regular price.