Amazon Go is a new kind of store featuring the world’s most advanced shopping technology. No lines, no checkout – just grab and go! Watch the video: amazon.com/go

June 4, 2025 - Amazon described Go stores to have used several technologies, including computer vision, deep learning algorithms, and sensor fusion for the purchase, checkout, and payment steps associated with a retail transaction, which was later revealed to be supported remotely by a team of people in India.

October 4, 2022 - First, how do self-serve stores know who you are and who to charge for the goods? That relies on your smart phone, but there are other technologies to back this up. Mainly, facial recognition. You open your Amazon app, log in, and scan a QR code at the store’s entrance before you are let in.

June 21, 2024 - This technology combines computer vision, sensor fusion, and deep learning, similar to the technologies used in self-driving cars. Cameras and sensors within the store track items as customers pick them up or return them to shelves. Each customer has a virtual cart that keeps track of selected items. When customers leave the store, their Amazon account is charged accordingly. ... Check out some of the funniest Easter eggs Alexa has to offer. ... To use Amazon Go, you need the Amazon Go app (available for iOS and Android), an Amazon account, and a supported smartphone.

March 9, 2020 - At Amazon Go stores, customers download an app to shop. At non-Amazon stores leveraging the technology, shoppers won't have to download an app or have an Amazon account.

January 11, 2024 - What's unique about Amazon Go is the Just Walk Out technology. Customers use their Amazon app, a credit card, or Amazon One to open a gate to enter the store. They shop for what they need and then simply leave the store through the designated exit gate.

A little later, your receipt will be available and we will charge your payment method. You can use any of our entry methods to let your friends and family in. Simply scan your app, or at select Amazon Go store locations, enter using a credit card or Amazon One and let them in first.

January 13, 2017 - … Use the Amazon Go app to enter, then put away your phone and start shopping. Take whatever you like. Anything you pick up is automatically added to your virtual cart. If you change your mind about that cupcake, just put it back. Our technology will update your virtual cart automatically.

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January 22, 2018 - All you have to do is download the Amazon Go app before you enter. Amazon boasts it has "created the world’s most advanced shopping technology" to allow the system to work.

We created the world's most advanced retail technology so you never have to wait in line. With our Just Walk Out Shopping experience, simply enter the store using the Amazon shopping app. At select Amazon locations, you can use Amazon One or enter with your credit card.

To access the Amazon Go store, customers are required to have the Amazon Go app installed on their smartphones. Upon entering the store, they must scan their app, which grants them access to the shopping area. The app is then used to track and charge customers for the items they select, providing a frictionless shopping experience. The technology behind Amazon Go allows for a cashier-less shopping experience.

March 11, 2020 - (Amazon says its Go stores can now accept cash transactions as well, but a shopper needs to notify a store worker to make that happen.) Customers that shop at other retailers that eventually use Amazon’s technology will need to insert their credit card into the gated turnstile instead of scanning an app.

July 9, 2020 - The outlets primarily focus on convenience food---pre-prepared lunches, dinner kits, ready meals---but also have a range of other grocery items. However, automation is the notable thing about the Amazon Go stores. Thanks to the proprietary Just Walk Out technology, you enter the store, pick up your goods, and leave without passing through a checkout.

January 21, 2018 - The technology inside Amazon’s new convenience store, opening Monday in downtown Seattle, enables a shopping experience like no other — including no checkout lines. ... Jan. 21, 2018 ... SEATTLE — The first clue that there’s something unusual about Amazon’s store of the future hits you right at the front door. It feels as if you are entering a subway station. A row of gates guard the entrance to the store, known as Amazon Go, allowing in only people with the store’s smartphone app.

Amazon's no-checkout grocery store. Using computer vision, artificial intelligence (AI) and sensors, customers must have the Amazon Go app installed in their phones. The app is used to enter the store but can remain in the user's pocket or purse thereafter. Merchandise is automatically scanned when removed from the shelf and again when put back on the shelf if people change their mind.

As a tech company, we're excited by the multiple uses of technology at play here, and curious to see how the future of retail develops with these sorts of advancements. If you've not had a chance to read up on Amazon Go (or haven't caught wind of one of the many debates it has stirred) its basic premise is that it's “a new kind of store with no checkout required,” meaning no queues and little to no human interaction - essentially a far more autonomous shopping experience.

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Amazon Go App: Customers utilize the Amazon Go app to enter the convenience store, select items, and automatically pay upon exiting. Sensors: Advanced sensor technology tracks items selected by customers, eliminating the need for traditional checkout methods.