You say things like databases, data cleaning/modelling, and business intelligence don't interest you. What part of marketing analytics does? You're probably going to find yourself using quite a few of these things in any sort of marketing analytics role unless you start going down an analytics engineering type path. As far as marketing specific tools that aren't in the BI toolkit you already mentioned: Web Analytics: Google Analytics, Adobe Analytics, Pardot Web Testing Platforms: Optimizely, Other platform specific testing tools Platform Specific Reporting Tools: Answer from save_the_panda_bears on reddit.com
G2
learn.g2.com › best-marketing-analytics-tools
I Tried The Best Marketing Analytics Tools: Here’s My Review
October 30, 2025 - If you’re a marketer looking to stop guessing and start making data-backed decisions, these are the marketing analytics tools I’d recommend. HubSpot Marketing Hub: Best for comprehensive inbound marketing campaigns Delivers powerful automation features, CRM integration, and analytics to manage multi-channel marketing in one platform.
DashThis
dashthis.com › blog › 8-marketing-analytics-platforms-to-simplify-your-data-analysis-processes
Top 10 marketing analytics platforms for marketers | DashThis
Who would find Tableau helpful: Enterprise-level companies needing big data analytics · Integrations: Many native connectors are available for multiple databases and file types. ... Maropost is an omnichannel marketing automation platform helping marketers manage their email marketing, mobile optimization, social media marketing, and digital marketing performance from one platform.
For those in marketing analytics: What tools do you use for your job/career?
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September 20, 2021What analytical tools are a must for Digital Marketing?
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May 5, 2024What’s your favourite Digital Marketing Tools
Domain White Pages Helps me find the contact info of a domain name owner (if they haven't paid extra for privacy) Hemmingway Helps me write better Google Trends Helps me see what's trending in my city Trello Helps me stay organized Hubspot Is my favorite CRM. It also has a great blog with tons of learning material SEO Quake is an add on for Firefox that helps me see approx traffic to a webpage and their sources, also shows a keyword density analysis and other useful page info Findera and Data.com help me find contact info of decision makers ( data.com is being shut down next year, still useful in the meantime) Product Hunt helps me find cool, new tools and projects people are publishing. Tons of tools for digital marketers and sales people. Also, if you have a project that you need more users on, Product Hunt is the place to publish your project. Think With Google A great blog with tons of marketing ideas Those are just a few that came to mind, hope it helps! More on reddit.com
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February 3, 201835 Marketing Tools For Online Marketers
A pretty good list, and I totally see what you did there. :)
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June 5, 2016Are free marketing analytics tools effective?
Free tools like Google Analytics, HubSpot’s free CRM, and Ubersuggest can deliver useful insights. Paid platforms typically add deeper analysis, automation, and stronger integrations—often essential for scaling marketing.
learn.g2.com
learn.g2.com › best-marketing-analytics-tools
I Tried The Best Marketing Analytics Tools: Here’s My Review
Why do I need a marketing analytics tool?
Without analytics, you’re guessing. These tools reveal what’s working, what’s not, and how to optimize your efforts. They provide data on ROI, customer engagement, and performance trends so you can refine strategy and maximize budget.
learn.g2.com
learn.g2.com › best-marketing-analytics-tools
I Tried The Best Marketing Analytics Tools: Here’s My Review
What are marketing analytics?
Marketing analytics are a combination of metrics and data points used to benchmark, track, and forecast the performance of your marketing campaigns. Often, marketing analytics dashboards will track metrics such as email opens, traffic, form fills, and revenue attributable to each individual campaign or marketing channel.
hubspot.com
hubspot.com › products › marketing › analytics
Optimize Reporting with Marketing Analytics Software | HubSpot
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Fullstory
fullstory.com › blog › 14 great digital analytics tools on the market today
14 of the Best Digital Analytics Tools in 2025 | Fullstory
August 1, 2024 - Additionally, Hootsuite offers a wide range of integrations with other popular digital marketing tools, such as Google Analytics and Mailchimp, making it a powerful all-in-one solution for businesses.
Improvado
improvado.io › blog › analytics › marketing analytics tools: 24 best platforms 2025
Marketing Analytics Tools: Top 24 Platforms for Better Insights | Improvado
1 month ago - Semrush is a comprehensive digital marketing toolkit including capabilities in SEO, content marketing, competitor analysis, PPC, and social media monitoring. At the core of Semrush's offerings is its robust SEO toolset, which provides users with insights into keyword rankings, backlink opportunities, and site health. Additionally, the platform offers detailed analytics on competitors’ strategies, including their search engine marketing tactics and advertising content, which enables businesses to benchmark their performance and identify areas for improvement.
Reddit
reddit.com › r/marketing › for those in marketing analytics: what tools do you use for your job/career?
r/marketing on Reddit: For those in marketing analytics: What tools do you use for your job/career?
September 20, 2021 -
Background: I graduated from an Advertising and Marketing program earlier this year, and turned an internship into a job working in digital marketing for an ad agency in my city.
The most enjoyable parts of my job were the more technical and analytical aspects. I would make decisions based on trends in both our clients’ markets and past performance. I decided I wanted my next move to transition into marketing analytics.
However, my only experience with analytics is business analytics, as I am currently completing a post grad in Business Analytics. With that, the focus is on databases, data cleaning/modelling, and business intelligence. That stuff doesn’t interest me.
While I know and understand the tools needed in business intelligence (Access, Excel, Tableau, Cognos, SQL/R, etc), I’d like to have a better understanding of the typical tools & software used in a marketing analytics role.
Thank you!
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You say things like databases, data cleaning/modelling, and business intelligence don't interest you. What part of marketing analytics does? You're probably going to find yourself using quite a few of these things in any sort of marketing analytics role unless you start going down an analytics engineering type path. As far as marketing specific tools that aren't in the BI toolkit you already mentioned: Web Analytics: Google Analytics, Adobe Analytics, Pardot Web Testing Platforms: Optimizely, Other platform specific testing tools Platform Specific Reporting Tools:
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Agency leader here. Our MarTech stack looks like this (some omitted if not relevant to reporting): CRM (HubSpot or SalesForce depending on the client) Web Analytics: HubSpot (CMS page reporting, CTAs, Form metrics, workflow completion rates, etc...) Google Analytics HotJar / LuckyOrange SEMRush Reporting: DataBox
HubSpot
hubspot.com › products › marketing › analytics
Optimize Reporting with Marketing Analytics Software | HubSpot
Marketing analytics software provides the performance insights needed for Loop Marketing — HubSpot's four-stage playbook for AI-driven customer journeys. The four stages are Express, Tailor, Amplify, and Evolve. HubSpot’s analytics tools are especially valuable during the fourth stage (Evolve, when you're optimizing campaigns based on real-time data) and helps inform the second stage (Tailor, by showing which personalized content performs best with different audiences), ensuring you can continuously improve results rather than waiting for quarterly reviews.
AgencyAnalytics
agencyanalytics.com › blog › best-marketing-analytics-tools
18 Best Marketing Analytics Tools in 2025 (Features + Reviews) - AgencyAnalytics
July 15, 2025 - Once your marketing tools are in place, the next step is to make them work together for your team. That’s where a centralized platform helps. AgencyAnalytics automates data collection by pulling marketing analytics data from the tools you’re already using–whether that’s GA4, Search Console, Ahrefs, HubSpot, or LinkedIn—and helps you create custom-tailored digital marketing dashboards.
Piwik PRO
piwik.pro › home › blog › digital marketing analytics: the beginner’s guide to data-driven marketing success
Digital marketing analytics: The ultimate guide for beginners
July 30, 2025 - Hopefully, what you’ve learned will help you adapt to the new trends, come up with new ideas for improving your digital strategies, and succeed in your work. If you’d like some help in choosing a product for analyzing your digital marketing performance, here you can find a detailed comparison of 10 web and app analytics platforms.
CMSWire
cmswire.com › digital-marketing › top-10-ai-marketing-analytics-tools
Selecting the Right AI Tools for Marketing Success
May 23, 2025 - Explore the top AI tools for marketing data analysis and learn how to navigate the martech landscape. Diverse assistance. A range of AI assistants and copilots are available to help marketers explore marketing analytics.
Funnel
funnel.io › blog › marketing-data-tools
Marketing data tools you can’t live without
July 16, 2025 - Matomo Analytics: Matomo Analytics is one of the best marketing analytics tools for people looking for a free, open-source analytics platform that provides detailed insights into visitor behavior.
CareerVillage
careervillage.org › questions › 943943 › what-are-the-most-important-analytics-tools-for-digital-marketers
What are the most important analytics tools for digital marketers ?
Google Analytics is the go-to for tracking website traffic, user behavior, and conversions. Google Search Console helps you see how your site is performing in search results and spot any SEO issues.
The CMO
thecmo.com › home › tools › 20 best marketing analytics tools reviewed for 2025
20 Best Marketing Analytics Tools Reviewed For 2025
October 23, 2025 - Here's my pick of the 10 best software from the 20 tools reviewed. 1. DashThis — Best for automated marketing reports · 2. Social Status — Best for social media analytics
Salesforce
salesforce.com › marketing › analytics
Digital Marketing Analytics Tools | Salesforce
Marketing Analytics Software by Marketing Cloud
Unify and transform your marketing data into timely insights so you can make trusted decisions that improve campaign performance, optimize budgets, and boost your bottom line.
Price $10,000.00
Auburn
career.auburn.edu › blog › 2024 › 09 › 19 › top-5-tools-for-digital-marketing
Top 5 Tools for Digital Marketing – Career Discovery and Success | Auburn University
September 19, 2024 - These include everything from Google Analytics (designed to track stats for web traffic to a particular site) to social media analytics tools like Facebook Insights and Twitter Analytics which provide metrics related to engagement and help marketers ...
Domo
domo.com › learn › article › marketing-analytics-tools
11 Top Marketing Analytics Tools in 2025
August 29, 2025 - Analyze customer data: Analyzing customer data with a marketing analytics tool allows you uncover invaluable insights about your audience’s preferences and behaviors, helping you tailor your marketing strategies for maximum effectiveness.
Userpilot
userpilot.com › blog › digital-analytics-tools
Top 12 Digital Analytics Tools For Product and CX Teams
November 10, 2025 - Google Analytics is a popular freemium analytics service provided under the Google Marketing Platform. Designed for individuals and small businesses, it tracks and reports website and mobile app traffic, user engagement events, and conversion data.
Salesforce
salesforce.com › marketing › analytics › tools
5 Best Marketing Analytics Tools for 2025 | Salesforce US
Integration with Microsoft products and third-party tools: Connects Power BI to existing data sources, including Microsoft products and other marketing programs. Adverity is a marketing analytics platform that unifies marketing data from various ...
Google
marketingplatform.google.com › about › analytics
Analytics Tools & Solutions for Your Business - Google Analytics
Take action to optimize marketing performance with integrations across Google’s advertising and publisher tools. Quickly analyze your data and collaborate with an easy-to-use interface and shareable reports. ... Get a reliable measurement foundation with built-in automation, intuitive and flexible reporting, cross-platform attribution, and so much more. See all features · Use Analytics with other Google solutions to get a complete understanding of your marketing efforts and enhance performance.