The Retention Rate is the percentage of people who continue to use your app over a given period of time (week, month, or quarter). It’s the inverse of user churn.

App retention rate is calculated by dividing an app’s monthly active users by its monthly installs.

April 8, 2024 - To calculate retention rate, you need the number of customers at the start and end of a period and the number of new customers acquired during this time. The formula is: [(Ending Customers – New Customers) / Starting Customers] x 100.

Retention rate = [# of users at the end of a time period / number of users at the beginning of a time period] x 100. For example, if a mobile app has 1000 active users at the end of a time period and 900 users at the end of that time period, ...

January 1, 2025 - Total number of users at the end of the period. Total new users during the period. The formula for retention rate is: (Users at End – New Users) / Users at Start x 100% = Retention Rate ·

By the end of the month, you have 1,100 active users.Using the formula:Retention Rate = (1100 - 200 / 1000) × 100 = 90%This means that of the original 1,000 users, 900 were still actively using your app by the end of the month, resulting in ...

1 month ago - For example, let’s say you want to measure one-month retention. On July 1 (or any date at least 30 days ago), 1,000 users installed your app. Then, you check how many of them opened the app on July 30. If 350 users did, your retention rate for that period is: 350 ÷ 1,000 × 100% = 35%.

April 9, 2025 - If your retention rate is below ... for user retention is: (Number of users who actively used your app at the end of a given period ÷ Number of users at the start of that period) × 100 ·...

The basic formula is easy enough—the number of users who actively used your app by the end of a time period divided by the number of app users at the beginning of that time period (not including new signups) ...

Let’s then assume that in ten days (Day 10) since the install date (Day 0), just one visitor comes back to the same app. This means that the Day 10 or ten-day retention rate (RR) for the app is ([1 divided by 100] * 100 = 1%).

February 22, 2023 - Most companies measure customer retention on a monthly or annual basis. After that, you do the math: ... In this formula, CE is the number of users at the end of the time period, and CN is the number of users who signed up for subscriptions during the time period. S represents the number of users at the beginning of the time period. Let’s do the math for our example above. Our hypothetical app had 100 users (S) at the beginning of the month, with 40 new users (N) and a total of 120 remaining (E) at the end of the month.

June 24, 2022 - Churn rate formula · Below, you will also see a graph showing the evolution of churn over a three-month period. Three-month user retention and churn (%) As you can see, all apps gradually start losing users, and it is practically impossible to retain everyone who ever downloaded your app.

February 29, 2024 - Retention Rate = [(Number of Users at the End of Period − Number of Users Acquired During Period) / Number of Users at the Start of Period] ×100 · Note: Users in this formula can refer to app or game users, customers, website visitors, etc.

Generally, an app is considered high-performing if it retains over a third of its users after install. Global retention benchmarks reveal that retention falls to 26% on day 1, 13% by day 7, and 10% by day 14. After 30 days, the retention rate ...

July 21, 2025 - App retention rate is used to monitor and analyze the in-app behavior of a cohort of mobile users who download an app on the same day. By calculating the percentage of users who continue to use an app after installing it over a specific period of time, developers can find out more about their app’s stickiness.

Retention rate = [ No. of users at the end of the period - No. of users who joined during the period / No. of users at the beginning of the period ] * 100 · Now, before you can calculate your app's retention rate, you need to figure out two things:

This formula gives you the retention rate as a percentage. The "Number of users at the start of the period" refers to the users who have installed the app and are active at the beginning of the measured period, while the "Number of users at the end of the period" refers to those still actively using the app at the end of the period.

However, if there are a good number of users who will stick to your product long after their first use, this indicates a high customer retention rate. In terms of mobile applications, the app retention rate refers to the number of users using the application after installation.

February 28, 2022 - Let’s say 100 users used your app on Day 0. On the seventh day after day 0, 20 people came back. Later, 38 users returned on the 30th day. According to the classic retention model, your retention rates for Day 7 and Day 30 are 20% and 38% respectively.