However, we can combine data from research studies to get a solid figure. In a study of more than 1,000 apps on iOS and Android, Statista found that the average day-one retention rate is 25.3%

... Although exact benchmarks vary by industry, mobile apps on average have a 30-day Retention Rate of 42% and a 90-day Retention Rate of 25%. The average 30-day rate broken down by industry ranges from 27% to 43%, but for higher performing ...

July 23, 2025 - Japan had the highest 30 day retention rate, China had the lowest at 1.5% To access this content please sign up to Business of Apps.

AppsFlyer. "Retention rate on day 30 of mobile app installs worldwide in 3rd quarter 2023, by category." Chart. January 2, 2024. Statista. Accessed January 07, 2025.

December 22, 2024 - But this is common with mobile apps, as the average app loses 77% of daily active users just three days after installation, according to a study done by Business of Apps. Fortunately, mobile app retention benchmarks help product teams assess ...

1 month ago - For example, let’s say you want to measure one-month retention. On July 1 (or any date at least 30 days ago), 1,000 users installed your app. Then, you check how many of them opened the app on July 30. If 350 users did, your retention rate for that period is: 350 ÷ 1,000 × 100% = 35%.

January 29, 2025 - 11.82% of iOS users purchase apps compared to 5.76% of Android users. (Statista, 2018*) iOS app retention rates are 1% to 3% higher than those of Android apps.

April 9, 2025 - For instance, if 100 users installed your app and 40 remain active after 30 days, your retention rate is 40%. The higher the retention rate, the more likely your app is to provide value that keeps users returning.

June 24, 2022 - Comparing data from across several verticals, an Adjust study found out that Day 1 retention was 26% on Android and iOS, dropping to 11% on Android and 12% on iOS on Day 7 before averaging 6% for both Android and iOS by Day 30.

According to the 2021 Statista research, the average retention rate across different categories on the day of app installation is 25.3%. This means around a quarter of users keep using the app on the first day.

However, it seems that first impressions do matter, as apps that manage to retain users for just one day have a solid 70% shot at keeping them around for a week. From the highs of 43% retention for shopping apps to the lows of 11% for gaming, the wild world of mobile app retention rates is ...

May 13, 2025 - It is worth noting that the general ranking of categories driving the highest retention rates remains unchanged on both platforms: News & Magazines, Business, Transportation, and Shopping continue to lead in retention. * Minimum of 50k global installs per app, per quarter in question; average excludes statistical outliers

The formula for calculating the user retention rate is: ... Another important factor in calculating the app retention rate is cohort analysis. Since cohort analysis focuses on the performance within a given period, it is an effective tool for monitoring user activity and stickiness.

For example, if customers first downloaded your app on 100 devices on May 1, and 20 devices remain active, with at least one session, on May 8, the retention rate is 20% (20 of 100 devices).

App retention rate is the percentage of users who continue engaging with an app over time. This app metric is typically measured at 30 days, 7 days, and 1 day after users first install the app.

September 28, 2024 - Download the full report to view retention rates for other app categories

Shopping apps average a Day 1 retention rate of 24.5%, slightly below the global benchmark. This means try-on apps in the fashion or beauty sector have a narrow window to showcase value.

Yes, that's right—the 2-week retention rate for mobile apps is less than 10%. And by the 90-day mark, a whopping 71% of app users will have churned completely. ... A 2019 followup to that report found that after improving in recent years, ...

January 1, 2025 - Top 5 mobile app retention metrics 1. Daily active users (DAU) & monthly active users (MAU) 2. Stickiness rate 3. User churn rate 4. User retention rate...

The retention rate measures the percentage of users who continue to use an app after installing it over a specific period. This metric allows app marketers to better understand when, why, and how users are leaving their apps and assess the app's ...