September 16, 2021 - When you put your app on the App Store, you need to write a description and use keywords etc. ... Oh search engine optimization. I didn't realize that became an acronym. ... Continue this thread Continue this thread Continue this thread Continue this thread Continue this thread Continue this thread ... I haven't released an app so I don't know what all can actually be done in the background for SEO but here are some thoughts:

March 21, 2025 - App store optimization is an ongoing process that requires continuous monitoring and improvement. But that doesn’t mean it has to be difficult. Mobile App Insights allows you to easily see what successful apps in your category are doing. And develop your strategy accordingly. ... Zach ParuchZach Paruch is a data-driven SEO strategist with 10+ years of experience driving organic growth through scalable search strategies.

February 17, 2025 - Here’s how SEO can significantly boost app downloads: Many users don’t go directly to app stores when searching for apps; instead, they start with Google searches like “best fitness app for beginners” or “budgeting app for freelancer”. By optimizing your app’s website, landing page, and blog content, you can rank for these high-intent searches, making your app more discoverable to potential users.

September 30, 2024 - Indexation of Apps in Google search engine results pages (SERPs). Click-through rate (CTR) optimization. The biggest marketing mistake, however, when it comes to integrating SEO and ASO is overlooking the role of the website in driving volumes of referral visits directly to your store page and app downloads section.

August 20, 2024 - Developers can target their ideal audience by iOS or Android users, their interest in mobile games, the amount they spend in the Google or Apple app store, demographics like age and gender, and much more. Test a few name ideas before you launch your app, and see which one resonates best with your target audience. You’ll get detailed feedback straight from the people you hope will love what you’re developing. Here’s a recent example of a PickFu poll that tested reactions to two potential names for a game. As with website SEO, including relevant keywords in your app product page is ideal for ASO.

Boost your app's visibility with our practical guide to ASO in 2024. Learn key strategies for improving your app's ranking in the app store.

October 9, 2025 - Learn how to improve your app’s visibility and downloads with expert-backed App Store SEO strategies, tools, and ranking tips.

September 23, 2025 - On the App Store, keywords are entered into the keyword field, title, and subtitle. Keyword implementation on Google Play resembles typical SEO copywriting, where you should balance being creative and engaging users with using actual keywords.

March 26, 2024 - By understanding how some critical SEO research components translate into ASO planning – and implementing them effectively into your app strategy – you can improve your chances of achieving stronger app store visibility, stronger app visibility on Google and increased downloads. Some SEOs put organic search into two simple buckets: on- and off-page SEO. I’m going to do something similar and break down my SEO and ASO synergy tips into two different areas of opportunity:

Top charts and category content also appear to help people explore the App Store. Search bar and hints. People can use natural, everyday language when performing a search to get even better, more relevant results. Search hints appear once someone inputs text into the search bar and can help inspire people before they search or select a result.

App store optimization is typically the #1 thing to concentrate on when building your app listing. Read more on ASO further down this guide. Spotify is an app that clearly leverages app SEO. Try Googling ‘listen to music’ or simply ‘music’. The Spotify website shows among the top results.

July 10, 2025 - Optimize your listing through keyword research, choose engaging title names for your apps, ensure quick download speeds and great UX, run social media campaigns that get people talking about your app, etc.

Repeating your main keywords about four or five times is enough. Keep in mind that on the App Store, description is not a ranking factor for search ASO. However, it still makes sense to optimize it, as it has an impact on mobile web search rankings (SEO) and conversion rate.

August 6, 2025 - It includes your app's title and description based on keyword research. The title is crucial for optimization as it is the first element users see in search listings and a decisive ranking factor in app stores.

May 1, 2025 - As Shreyansh Pancholi,Vice President (Global Sales) at Verve Systems, suggests: "Keyword research, optimization of app titles, descriptions, and information, as well as boosting in-app purchases, ratings, and reviews are essential for improving ...

5 days ago - Considered one of the biggest ASO ranking factors, an app title is the official name of an app displayed on your product page in the App Store of Google Play Store. For both stores, the limit is 30 characters, which means you will have to keep it brief (typically no longer than four words). Take your list of keywords and find a way to incorporate it into your title. Identify a unique name that doesn’t violate an existing copyright or trademark. ... For more tips, read our guide on how to write an effective app title.

2 weeks ago - Pro tip: On Apple App Store, you have a 100-character “keywords” field (in App Store Connect) to list keywords (separated by commas) that aren’t visible to users but are indexed for search.

March 27, 2024 - App store search engine optimization (SEO): Maximizing the number of people who are exposed to your app through searches in the app store.

Having trouble getting your brand’s app to appear in the app store? By optimizing your listing, you can improve your odds of appearing in search results.

App store optimization (ASO) is vital for your app’s discoverability, conversions, and user quality. Even the most amazing apps can fall short if they don't have proper visibility in the app stores. A strategically curated listing is a must to maximize your app's revenue.