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Apple Developer
developer.apple.com › app-store › measuring-app-performance
Measuring app performance - App Store - Apple Developer
The conversion rate helps you understand how often people download your app after viewing it on the App Store. In App Analytics, this is measured as the ratio of Total Downloads to Unique Impressions. Total Downloads can include first-time downloads ...
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AppTweak
apptweak.com › home › app store marketing blog › defining app store connect metrics
Defining App Store Connect Metrics
September 28, 2023 - In this blog, we present you the ... are broadly defined by Apple as: “The number of times your app was viewed on the Today, Games, Apps, and Search tabs of the App Store....
People also ask

What is App Store Analytics?
It’s how you track your app’s performance on the App Store — things like impressions, product page views, installs, and conversion rates. You’ll find this data in App Store Connect analytics, and it’s a core part of understanding your iOS App Store analytics setup.
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appfollow.io
appfollow.io › blog › app-store-analytics
Guide to App Store Analytics: Find the Data, Follow the Clues, Grow
What is the use of App Store Analytics?
App Store statistics help you understand what’s working in your app listing — like visibility, tap-throughs, and installs. It’s key for making smart, data-backed marketing decisions with iOS app analytics.
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appfollow.io
appfollow.io › blog › app-store-analytics
Guide to App Store Analytics: Find the Data, Follow the Clues, Grow
What can iPhone analytics tell you?
If we’re talking iPhone app analytics through App Store Connect, you’ll see how users discover your app, where your traffic comes from, and how well your app page converts. If you're in iPhone settings, that’s more technical stuff — not super helpful for marketers.
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appfollow.io
appfollow.io › blog › app-store-analytics
Guide to App Store Analytics: Find the Data, Follow the Clues, Grow
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SplitMetrics
splitmetrics.com › glossary
What is App Store Impressions? • SplitMetrics
November 8, 2024 - App store impressions, a key metric in app analytics, refer to the number of times an app is viewed in the App Store (Today, Games, Apps, and Search tabs). This definition provides a meaning for understanding user engagement and visibility of the app within the store.
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Apple Developer
developer.apple.com › help › app-store-connect › view-app-analytics › download-app-analytics-reports
Download App Analytics Reports - View App Analytics - App Store Connect - Help - Apple Developer
You can download your apps’ data in App Analytics by using the App Store Connect API. ... App Store Discovery and Engagement. Measure how users interact with your app on the App Store, including the number of impressions, produce page views, and taps.
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AppFollow
appfollow.io › blog › app-store-analytics
Guide to App Store Analytics: Find the Data, Follow the Clues, Grow
April 25, 2025 - This is where most app marketers hit the “okay-but-why-is-this-happening” wall. The truth? Tracking only inside Apple Store app analytics (aka App Store Connect) gives you a surface-level snapshot.
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Help Center
support.jmango360.com › portal › en › kb › articles › app-analytics-with-app-store-connect
App Analytics with App Store Connect
Impressions: The number of times your app has been viewed on the App Store. This metric includes Product Page Views. Product Page Views: The number of times your app's product page has been viewed on devices running iOS 8 or later.
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Appfigures
appfigures.com › support › kb › 537 › usage-reports-with-app-store-connect-previously-itunes-connect-analytics
Usage Reports with App Store Connect | Appfigures Knowledge Base
Under the hood, Apple provides a country breakdown in App Analytics, which is what we use to report this number. App Store Impressions are the total number of times your app was viewed in the Featured, Categories, Top Charts, and Search sections of the App Store.
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Radaso
radaso.com › asomythbusters-experiments › experiment-does-apple-account-for-double-impressions-if-you-open-the-app-page-from-search-results
Experiment / Does Apple Account for Double Impressions if You Open the App Page From Search Results?
The total number of impressions is doubled if you find and then open the app in the App Store search. To learn more about other different features, join our Telegram chat Apple Search Ads. Even more insights from ASO & UA pros in ASO Busters on Discord! ... ServicesApp Store OptimizationPaid User AcquisitionApp LocalizationConversion Rate OptimizationRetentionMobile Analytics...
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Easyappreports
easyappreports.com › blog › the-essential-starter-guide-to-app-store-connect-analytics---by-yuri-shub
The Essential Starter Guide to App Store Connect Analytics - by Yuri Shub
Calculated as Downloads / Unique Impressions. Product Page Conversion Rate: Reflects the success of your app's product page in converting views to actions. It's Downloads / Unique Page Views.
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Apple Developer
developer.apple.com › videos › play › tech-talks › 110365
Measure and improve acquisition with App Analytics - Tech Talks - Videos - Apple Developer
Keep in mind that because your ... as impressions. In App Analytics you can view how many impressions you've received each day and view the data over time to see how you're performing....
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STQRY Support Portal
support.stqry.com › support › solutions › articles › 153000136723-app-store-analytics-how-to-track-and-improve-app-performance
App Store Analytics: How to Track and Improve App Performance : STQRY Support Portal
1. Log in to your App Store Connect account 2. Click on Analytics 3. You will see the basic metrics of the app performance regarding Impressions, Units, Proceeds, Sessions and Crashes
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Apple Developer
developer.apple.com › forums › thread › 52968
impressions: How valuable? | Apple Developer Forums
See how many times your app’s icon has been viewed on the App Store, including in search results, Featured, Top Charts, and your App Store product page. With App Store Impressions, you can calculate how often users click through to download your app from seeing it anywhere on the App Store.
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Business of Apps
businessofapps.com › insights › understanding the app store metrics
Understanding the App Store metrics - Business of Apps
October 1, 2019 - After logging into the ASC console, click the “App Analytics” icon. This will let you access a high-level overview of data tied to your app’s performance. This includes Impressions, App Units, User Retention, Crashes and Deletions, to ...
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LoopMe
chartboost.com › home
What are App Store Impressions? | Chartboost
August 31, 2023 - The “App Store Impressions” metric measures the number of times your app is viewed on the Today, Games, Apps, and Search tabs of the Apple App Store, as well as on your app’s product page. In other words, it measures the visibility of your app(s). This information is essential when evaluating ...
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Asolytics
support.asolytics.pro › en › article › app-store-impressions
App Store Impressions - Asolytics Help Center
This includes appearances in search results, featured lists, themed collections, premium offers, and more. Essentially, it tallies each instance a user encounters your product. The greater the number of impressions, the wider your reach to the ...
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Quora
quora.com › What-does-the-impression-in-itunesconnect-app-analytics-mean-exactly
What does the impression in itunesconnect app analytics mean exactly? - Quora
Answer: Impressions refers to the number of times someone viewed your app, in any way. Impressions can occur in several ways: * A user finds your app through search results * A user sees you in a featured category * A user taps an in-app ad ...
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Medium
medium.com › app-radar-highlights › learn-which-apple-app-analytics-metrics-you-should-know-for-your-app-301598f32683
Learn which Apple App Analytics metrics you should know for your app | by Silke Glauninger | App Radar Behind the Scenes | Medium
July 26, 2017 - In 2015, Apple released the Apple App Analytics. The tool measures the performance of your app regarding engagement, campaigns, impressions, sales, downloads, etc.
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Apple Developer
developer.apple.com › help › app-store-connect › view-app-analytics › view-in-app-event-metrics
View In-App Event metrics - View App Analytics - App Store Connect - Help - Apple Developer
With App Analytics, you can understand ... app, as well as how engaged users remain with your app over time. When a user discovers your In-App Event on the App Store and Apple Games, an Event Impression is counted....
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ShyftUp
shyftup.com › home › blog › leveraging app store analytics to boost your app’s performance
Leveraging App Store Analytics to Boost Your App's Performance - ShyftUp
August 29, 2024 - Apple App Store Connect is the central hub for iOS developers to manage their apps. It offers a robust set of analytics tools designed to help developers understand how users are interacting with their apps and how their marketing efforts are performing. ... App Store Performance: App Store Connect provides detailed insights into how users discover and engage with your app. You can track metrics like impressions, page views, and downloads to understand how effective your app’s metadata and marketing campaigns are in attracting users.