Prototypes of products imagined by Hartmut Esslinger and Apple's design teams as early as 1984 · Esslinger's case proves that a design strategy is essentially a frame of reference that defines, on a conceptual and concrete level, how a brand speaks to its customers through shapes, language and visuals.

September 25, 2025 - The Apple Executive Team holds a regular Monday meeting to examine every single product that the company has in design phase at that point in time. This isn’t as daunting as it may sound; one of the keys to Apple’s success is that they don’t work on hundreds of new products at once.

When you’re ready to dive deeper into design, the Human Interface Guidelines (HIG) will be your best friend. The HIG is the home for guidance and best practices for Apple platforms, a comprehensive resource that you’ll rely on from first sketch to final pixel.

May 23, 2012 - Apple's design chief has two main goals in mind when developing products: Keep the design as simple as possible and design each product well enough that the user can't possibly imagine it looking any other way.

February 2, 2020 - What exactly did Apple do when creating products that changed lives? As their slogan read, “Think Different” — that was exactly what they did. Their design process wasn’t a process, it was a way of thinking.

July 20, 2025 - Apple’s brand didn’t become iconic overnight. It’s the result of years of intentional strategy, grounded in simplicity and reinforced through consistency. Every design choice, every message, every interaction is carefully controlled to reflect the same core ideas.

July 8, 2025 - Discover how Apple design, shaped by Jony Ive’s vision, prioritises simplicity, user needs, and real-world use to create products people love.

May 6, 2024 - He focused on crafting the best quality products and services while focusing on simplicity of design and user-friendliness of their products. Design thinking enabled Apple to reach the greatest heights in the market, and take over the world ...

The HIG contains guidance and best practices that can help you design a great experience for any Apple platform.

April 2, 2020 - Nonetheless, according to many who have worked at Apple, sometimes in close proximity to Jobs, it was largely he who established the company’s emphasis on industrial design. Indeed, some would say that he made design a higher priority than technology. Mark Rolston bears the title of senior vice president of creative at Frog Design, a product-design and strategic-branding firm that worked closely with Apple from 1982 to 1988.

November 12, 2023 - This principle is evident in the clean lines, uncluttered interfaces, and intuitive operations of Apple products. Integration of Design and Engineering: Unlike many companies where design and engineering are separate entities, Apple integrates these disciplines.

April 30, 2025 - Apple’s culture revolves around design excellence and user experience, making it a global icon in innovation. By prioritizing simplicity, user-centered design, and attention to detail, Apple has created products that not only perform exceptionally ...

Build app icons for the new design, and apply real-time dynamic properties and other effects.

Use UI elements that are designed for touch gestures to make interaction with your app feel easy and natural.

October 21, 2024 - For decades, Apple’s winning product design strategy was kept secret. That was until Ken Kashender published an incredible book delving deep into the science behind Apple’s product design and breaking apart what makes them the hyper-successful company they are today.

July 3, 2024 - Users don’t want to be led into ... works. Apple’s design approach prioritizes clear, simple, and intuitive interfaces that let users navigate and use their devices effortlessly....

"Design is not just what it looks like and feels like. Design is how it works. " ~ Steve Jobs

November 8, 2018 - Knowledge at Wharton: What was the importance of the software design in the entire process, especially when trying to make products that connect with consumers? Kocienda: Apple sits at this intersection where it is looking at new hardware all of the time, sometimes developing new hardware, just keeping an eye on where technology is going.

June 13, 2025 - Apple’s number of products developed was rising. But there was just one problem: there was no actual coherence between them. So, Apple decided to unify its products through the same design language. And that’s when the strategic design process began – the Snow White project.

November 1, 2020 - When Steve Jobs returned to Apple, in 1997, it had a conventional structure for a company of its size and scope. It was divided into business units, each with its own P&L responsibilities. Believing that conventional management had stifled innovation, Jobs laid off the general managers of all the business units (in a single day), put the entire company under one P&L, and combined the disparate functional departments of the business units into one functional organization.