Apple keynotes usually last between one and two hours and feature CEO Tim Cook along with various other Apple executives. WWDC and the September event tend to be longer keynotes; the spring and late-fall events can be slightly shorter.

The September 2024 event was 1 hour 38 minutes.

Apple is widely expected to hold an event in the spring of 2026, what is less clear is when that event will take place.

Apple has not yet confirmed a date for the spring event date, or even if such an event will take place. The company isn't likely to announce a date until nearer the time.

We can make an estimation, based on previous spring events, that Apple's spring event could happen around March 24, but the last 'spring' event was held in May 2024, so it could be as late as that, or it could happen in February, which would be a year after the launch of the iPhone 16e.

This question is a little easier to answer.

Apple keynotes usually start at 10 am PT/PST.

That translates to the following times in the countries where most of our readers live:

Timings can be slightly different if Apple holds the event during the period of a couple of weeks when the clocks have changed in the U.S. but not elsewhere (in 2026 the clocks will change in the U.S. on March 8 and November 1, while in the U.K. they change on March 29 and October 25).

Sometimes Apple holds events at different times, for example, in October 2023 the event was held in late afternoon in San Francisco, which meant it was midnight in the U.K.

If Apple doesn't hold an event and instead just issues a press release that usually happens around 8 am PT, 11 am ET and 4 pm GMT/BST.