If you hold down the Menu button and the down arrow on the remote for 10 sec until the LED on the front of the Apple TV begins to flash. Let go of the buttons and the Apple TV will do a soft reboot.
This has been happening to me several times a week and doing this seems to fix the issue.

Answer from Buddy on Stack Exchange
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Reddit
reddit.com › r/appletv › 'there was a problem loading this content' i am getting this error too frequently
r/appletv on Reddit: 'There was a problem loading this content' I am getting this error too frequently
May 14, 2024 -

Hey everyone,

I hope someone can shed some light into this issue. As mentioned in the title, the issue was never this frequent as it has become now in the past few weeks. I have the latest Apple TV box, and its up to date. What happens is that whenever I turn on the Apple box from standby mode, and I play any movie/series, and if I dare to forward or rewind it, it would immediately show me the buffering icon and return that error and afterward anything would just refuse to play on Apple app side of things (same error), while my other apps such as YT would continue to function normally. It happens 10/10 times.

The only solution thus far is to restart my Apple box, because nothing else works. So nowadays I have to turn on Apple box from standby and restart it each time if I want it to function properly. Any reasons why could this be happening or any better solutions? Is it an IOS based issue?

Important to note, I used to have this issue last year too, but not as frequent. Added to that issue, what used to happen was that whenever I would turn on my Apple box, the sound wouldn't play through my soundbar (quite often). I would have to restart my Apple box and power cycle the soundbar to get it working.

Someone was kind enough to offer a solution, that perhaps it was my HDMI cable being a bottleneck of sorts, as I was using the regular one between the Apple box and the 4k tv. So I got one those 8k super fast cables to address the issue, one of the highest rated with most reviews on Amazon. It did work at the time, and the issue seemingly disappeared. Now the sound issue does not happen this often these days, but this issue in title started happening each time I turn on Apple box now. It's quite annoying honestly given how much Apple tv is touted as being the best streaming box but I have had issues with it on regular basis with it.

I would sincerely appreciate any help in solving this issue. Thank you.

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Reddit
reddit.com › r/appletv › error: “there’s a problem loading this content”
r/appletv on Reddit: Error: “There’s a problem loading this content”
September 30, 2023 -

Anyone else running into this error? When I try to watch any title in ATV+ on my ATV4K I’m getting this error. All other apps work flawlessly and I’m able to use ATV+ on my other devices. All software is up to date and I’ve tried logging out and back in to my Apple ID. It was working perfectly fine but I accidentally hit the back button on my remote and now can’t get it working again

EDIT: Just tried my older Apple TV and it’s doing the same thing. Thinking it may be an outage despite Apple showing everything is good on their status site

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Reddit
reddit.com › r/appletv › "there's a problem loading this content."
r/appletv on Reddit: "There's a problem loading this content."
July 13, 2021 -

For the last several nights we'll get this message when starting to watch a show or sometimes the show will stop and appear to be buffering and then throw this message. This has happened while watching AppleTV+ content as well as Paramount+.

I've restarted the AppleTV and sometimes it will work again once it reboots. Then it stops and throws the error again. Unplugging the AppleTV for a bit produces the same results.

I'm on WiFi behind an Eero Pro 6 and have been for the past year. The Wifi I rock solid. Tonight I updated to the latest TVos version in hopes this would be resolved. It wasn't.

I'm at a loss here. If I thought it was network related, I'd pop in a Cat6 cable and test that, but like I said, the WiFi is rock solid.

Interestingly, If I turn on the same show(s) using the AppleTV app on my MacBook, it appears to stream just fine with no errors.

Could this be a hardware problem? How do I troubleshoot that?

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Tenorshare
tenorshare.com › home › tenorshare reiboot › how to fix apple tv an error occurred loading this content 2025
7 Ways to Fix Apple TV Error Occurred Loading This Content (iOS 18)
January 14, 2025 - Is your brand new Apple TV behaving weird and not loading content from Netflix or iTunes? Read below to know the top 7 solutions for Apple TV an error occurred loading this content problem.
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MakeUseOf
makeuseof.com › home › entertainment › 5 apple tv+ error codes (and how to fix them)
5 Apple TV+ Error Codes (and How to Fix Them)
July 19, 2023 - Also known as Apple TV error code 1021, this issue may appear when your streaming device cannot load the content you selected.
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Apple Community
discussions.apple.com › thread › 253515525
I keep getting “an error occurred loading… - Apple Community
Everytime I try to stream any content from my iPad to Apple TV I get this error "There is a problem loading this content". Suggestions? Help?! 3132 4 · “An error occurred loading this content “ I am having a difficult time streaming anything from either Apple TV app or the Disney+ app ...
Find elsewhere
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Joyoshare
joyoshare.com › iphone-repair › an-error-occurred-loading-this-content-apple-tv.html
Fix 'An Error Occurred Loading This Content' | Apple TV
To rectify the anomaly brought about by the Subtitles, you can open 'Settings' on your Apple TV > find Audio & Video > click on 'Closed Captions' to successfully turn off it. If none of the above suggestions do not result into the erasure of ...
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Apple Community
discussions.apple.com › thread › 250544873
Apple TV app problem loading content error - Apple Community
How do I fix this error message on appletv? Internet is fine. Restarted appletv (with unplugging) multiple times. Movie rental simply stopped playing after 1 hour. ... My Apple TV app on my TV has stopped working for several days now. When trying to download a movie or series episode it stops after a few seconds and I get an error message.
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Apple Community
discussions.apple.com › thread › 255062439
"There’s a problem loading this content" … - Apple Community
Hold down the TV button and volume down for 6 seconds. The "content loading" problem started the same time my remote stopped controlling the volume of my soundbar for no good reason. Restarting the remote solved both problems. ... Load content error on AppleTv Random error appears with “there ...
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TunesKit
tuneskit.com › apple-tv-repair › an-error-occurred-loading-this-content-apple-tv.html
[Solved] Apple TV An Error Occurred Loading This Content
According to the insider, paying close attention to the network connection, HDMI handshake, configuration setting, or software glitches can be helpful to troubleshoot this problem.
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Apple Community
discussions.apple.com › thread › 255805711
Error 'Problem Loading Content' on Apple TV Disclaimer
The app is on latest update as is LG TV set. All other apps, Netflix, Max. Prime Vide etc. work flawlessly. What the Heck is going on? [Re-Titled by Moderator] Original Title: Cannot stream any Apple content 2204 2 · Error loading I’m trying to watch Ted lasso 3rd episode of 3rd season and it gives me an error message of: an error occurred loading this content, try again later.
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JustAnswer
justanswer.com › mac-computers › duqox-apple-tv-keeps-saying-error-occurred-loading.html
My Apple tv keeps saying an error occurred loading this content,try again later for the past 4 days,on most content. All
Could you please share what troubleshooting steps you have already taken? ... This can sometimes resolve streaming issues, but “An error occurred loading this content” is typically due to Internet-related problems.
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Apple Community
discussions.apple.com › thread › 7924609
AN ERROR OCCURRED LOADING THIS CONTENT tr… - Apple Community
August 15, 2017 - I since got an upgraded Hitron modem from my provider and the same error occurs. I don't think it is a Wifi problem. I suspect it has to do with the code controlling the streaming from Netflix to my iPad and then the streaming from my iPad to Apple TV does not sinc the communication speed of each device properly, causing a failure. ... Same situation as everyone else. I found this answer online and it seemed to resolve my playback error.
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Apple Community
discussions.apple.com › thread › 254336934
Problem loading content - Apple Community
If this continues, check your internet connection.” This happens on my TV, not my iPad. Internet is working. I updated my TV, reset the Apple TV app on the TV. Still having the same issue. 476 3 · Apple TV+ app doesn't work properly after update Hi, I have a problem with video streaming ...
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Tech News Today
technewstoday.com › home › gadgets › fix: “an error occurred loading this content” on apple tv
Fix: “An Error Occurred Loading This Content” on Apple TV - Tech News Today
July 26, 2022 - Before proceeding with the fixes, you can try restarting the streaming app on your Apple TV. It will fix unknown glitches that are causing error-loading videos. You can exit the app and open it again after a few seconds.
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YouTube
youtube.com › watch
How to Fix Apple TV An Error Occurred Loading This Content (5 Ways) - YouTube
Do you meet an error that your Apple TV warning that an error occurred loading this content? Doesn't matter! Learn how to fix this knotty problem with the so...
Published   November 26, 2021