If you hold down the Menu button and the down arrow on the remote for 10 sec until the LED on the front of the Apple TV begins to flash. Let go of the buttons and the Apple TV will do a soft reboot.
This has been happening to me several times a week and doing this seems to fix the issue.

Answer from Buddy on Stack Exchange
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Reddit
reddit.com › r/appletv › "an error occurred, please try again"
"An Error Occurred, please try again" : r/appletv
May 3, 2023 - The URL for the website is tv.apple.com without the /ca/ part at the end. Usually I never have this problem because it asks me to log in, but I noticed the URL changed this time. If you're having this issue, try adding /ca/ or /us/ or whatever your country you're streaming from uses.
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Apple Community
discussions.apple.com › thread › 254825772
Error Occured - Apple Community
If none of these apply to your situation, then please contact Apple Support for assistance. ... I had similar problem watching apple tv on chrome browser on mac (I wanted to cast it to Chromecast). I restarted the browser but it didn't work. So I signed out and signed in to Apple account on chrome again and it worked for me. ... I'm having the same issue using Chrome, I can get to the main screen but when I try to play a video I get an error occurred, please try again later.
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JustAnswer
justanswer.com › tv-repair › tialj-apple-tv-plus-error-message-browser.html
Apple TV+ Error on Computer? Expert Troubleshooting Guide
If you’re using Chrome, consider trying Firefox or Edge as a quick test. ... (This can help rule out a browser-specific issue or extension conflict)3. Disable Browser Extensions (Temporarily) Some ad blockers or privacy tools may interfere with Apple TV+. ... Please try those first three steps and let me know how it goes.
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Google Support
support.google.com › chrome › thread › 287894662 › apple-tv-not-working-in-chrome
apple tv+ not working in chrome - Google Chrome Community
Skip to main content · Google Chrome Help · Sign in · Google Help · Help Center · Community · Google Chrome · Terms of Service · Submit feedback · Send feedback on
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MakeUseOf
makeuseof.com › home › entertainment › 5 apple tv+ error codes (and how to fix them)
5 Apple TV+ Error Codes (and How to Fix Them)
July 19, 2023 - In this case, proceed with the ... disconnecting other devices using the same internet connection. Try turning your streaming device off and back on again....
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Apple Community
discussions.apple.com › thread › 254503225
"error occurred" when trying to watch any… - Apple Community
All my other channels are working fine. the internet connection is fine. Apple tv will play the recap of a show and then when the show starts I get an error that says "unable to play. There's a problem playing this video. Try again or troubleshoot the issue." But I get this error on every show ...
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Apple Community
discussions.apple.com › thread › 255101466
Error subscribing to Apple TV - "There wa… - Apple Community
Error loading I’m trying to watch Ted lasso 3rd episode of 3rd season and it gives me an error message of: an error occurred loading this content, try again later. I restart my Apple TV devise, this problem is going on from yesterday. I have an individual subscription of Apple TV+ for $16.95. Please help me resolve this problem. Thanks. 1040 1 ... I had a similar problem. Tried a different browser, Brave, and found apple TV wants to install a player via a pop-up.
Find elsewhere
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Apple Community
discussions.apple.com › thread › 254222912
An error has occurred. Please try again l… - Apple Community
Use a different browser. Flush the DNS cache of the server. Update your Graphics and Audio drivers. Change the video resolution. Good luck. Reply · Link · This thread has been closed by the system or the community team. You may vote for any posts you find helpful, or search the Community ...
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Tenorshare
tenorshare.com › home › tenorshare reiboot › how to fix apple tv an error occurred loading this content 2025
7 Ways to Fix Apple TV Error Occurred Loading This Content (iOS 18)
January 14, 2025 - This is 100% easy way to fix any problems like there's a problem loading this content when you're facing, there is no doubt that basic issue can be fixed through this way. Simply go to Settings > General > Restart. Or you can hold down the bottom ...
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Apple Community
discussions.apple.com › thread › 255100040
"error occurred, please try again" - Apple tv
Well, the problem in my case was that it wanted me to hit "continue" when going to my region (Canada). So if you have this problem, check the top of your screen to see if there's a "continue" button to press if you're outside the US. ... How to fix Paramount+ region error on Apple TV I am ...
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Apple Support
support.apple.com › en-us › 118405
If you can't watch or stream movies and TV shows in the Apple TV app - Apple Support
If you're using a smart TV or streaming device, turn it off and back on again. If you're using an Apple device or PC, restart it. If you're on a device that can download content, tap or click the download button to try downloading the movie or TV show instead.
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Apple Community
discussions.apple.com › thread › 255661660
Apple TV+ Web App and website have a big … - Apple Community
But viewers from other countries can only use the web app one time without issues. But after closing the web app and opening it again, it defaults to the US locale and viewers from other countries will not be able to watch any films or series because of "An Error Occurred. Please try again."
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Apple Community
discussions.apple.com › thread › 255733813
apple tv+ keeps crashing..."An Error Occu… - Apple Community
I've tried logging out, logged out all devices, cleared cache, restarted Firefox, Chrome and even Macbook Pro. Nothing works. We did get to watch for a few days and then the error message came back on again.
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Apple Community
discussions.apple.com › thread › 255616880
Apple TV in Chrome not working - Apple Community
Now, no matter how many times I have refresh the page or try to click on different pages, the landing page stays the same. I can't click on any shows or the account icon in the corner. I don't want to use an app on my windows device, I just want to stream through my browser.
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Apple Community
discussions.apple.com › thread › 253172179
Why won't Apple TV+ play on Chrome or Edg… - Apple Community
Is anyone out there currently able to use Apple TV+ using another browser? Netflix, Amazon Prime, Hoopla (from my public library) and every other streaming service works on Chrome and Edge, but not Apple TV+ ... Using information found elsewhere, I went into Chrome settings, went to Advanced, selected "restore settings to their original defaults" and it started playing fine. I will try this for Edge as well.
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JustAnswer
justanswer.com › mac-computers › duqox-apple-tv-keeps-saying-error-occurred-loading.html
My Apple tv keeps saying an error occurred loading this content,try again later for the past 4 days,on most content. All
... This can sometimes resolve streaming issues, but “An error occurred loading this content” is typically due to Internet-related problems. You can restart your Apple TV by navigating to Settings > General > Restart.
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Apple Community
discussions.apple.com › thread › 254631135
An unexpected error occurred. Apple TV (4… - Apple Community
The error message: "An unexpected error occurred." I've tried all the basics to resolve but no change at all. Same shows but not all, same errors. I have not seen this problem with iTunes Movies app....yet. Seperately, I've noticed when you reset the appletv, it won't do a full reset (original v13.1.1?), it will only reset to the existing firmware! Regardless of which you choose... I've done this on v16.3.1 (and just today again ...
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Apple Community
discussions.apple.com › thread › 254629861
Error Trying to Watch TV Shows ("An unexp… - Apple Community
I can’t lose access again. ... Updated iPhone > Settings > Payment & Shipping with a currently active credit card but "Apple TV HD" Purchased "NCIS" and "Castle" TV episodes can not be seen on the Apple TV App because a "An unexpected error occurred massage occurs" message appear. Works fine on the iPad > Apple TV App. Could there be a problem with the Content Providers servers the "Apple TV HD" unit are connected to, this just started to happen. I've tried so many different possible fixes with no success.
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Apple Community
discussions.apple.com › thread › 254879669
Apple TV error code - Apple Community
- Please verify that the device system software is up-to-date. - Verify that the Apple TV app is up-to-date, if not done automatically. - Verify that your router or firewall doesn’t block Apple authentication servers, in case you made custom changes. - Verify that your devices and router ...