Memorial Day sales peak on the holiday itself, and the majority of them will end that night, says Gerstley. Some may stretch into the following week or even turn into Father’s Day promotions, but deals likely won’t be as strong, there will be less of a variety and some items will be sold out. That said, prioritize shopping sales during Memorial Day weekend, not afterward.

Sales are typically comparable online and in stores, says Porwal. Groceries are the main exception — if you’re looking to save on food and beverages around Memorial Day, shopping in-store is your best bet. Some brands offer exclusive deals online or in stores, but you can’t plan for those, especially since they tend to be limited-time offers.

If you’re weighing where to shop, remember that there’s a wider selection of deals online since stores hold limited inventory, says Gerstley. It’s also easier to compare prices across retailers online, and you better stretch your budget by easily stacking savings. However, you need to factor shipping fees into your budget. Shopping in-person means you can avoid shipping fees, as well as see and touch products before buying them, says Gerstley. Plus, you can start using those products the day you buy them.