November 30, 2023 - With the rapid advancement of artificial intelligence (AI) technology, the advertising industry is at a crossroads of new opportunities and challenges. This pioneering study provides an in-depth review of AI’s application in advertising, focusing especially on four key elements: Targeting, Personalization, Content Creation, and Ad Optimization.

considerations of its use, and its potential to redefine the advertising industry. Keywords: Digital communication evolution, artificial intelligence in advertising, interactive media

September 1, 2018 - PDF | On Sep 1, 2018, Jan Kietzmann and others published Artificial Intelligence in Advertising: How Marketers Can Leverage Artificial Intelligence Along the Consumer Journey | Find, read and cite all the research you need on ResearchGate

June 29, 2023 - Artificial intelligence (AI) has ... intelligent by automating and facilitating vital advertising functions such as consumer insight discovery, media planning, buying, advertisement creation, and impact evaluation (Chen et al., ...

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Retrieved November 28, 2017 from ...e_3.21.12.pdf · Kietzmann, J., and Canhoto, A., 2013. Bittersweet! Understanding and managing electronic word of mouth. Journal of Public Affairs, 13(2): 146–159. Kietzmann, J., Paschen, J., and Treen, E., 2018. Artificial intelligence in advertising: How marketers ...

July 31, 2024 - PDF | This article explores the impact of artificial intelligence (AI) on the advertising industry, detailing its evolution from traditional to... | Find, read and cite all the research you need on ResearchGate

July 17, 2024 - PDF | The advertising ecosystem has grown and adapted to the advancements in technology over time. Unprecedented developments in artificial intelligence... | Find, read and cite all the research you need on ResearchGate

November 25, 2024 - This research paper examines the tremendous influence of Artificial Intelligence (AI) on advertising strategies as the advertising environment experiences a paradigm shift brought on by technology breakthroughs.

March 9, 2025 - Download full-text PDFDownload full-text PDFRead full-text ... AI substantially changes digital advertising by operating machine-based automation to create personalized content and process data analyses.

AI in advertising and programmatic advertising resources that may be of interest to our members and the ... https://www.iabeurope.eu/wp-content/uploads/2019/08/Xaxis_IAB-Europe_Artificial-Intelligence-Report_

With the rapid advancement of artificial intelligence (AI) technology, the advertising industry is at a crossroads of new opportunities and challenges. This pioneering study provides an in-depth review of AI’s application in advertising, focusing especially on four key elements: Targeting, Personalization, Content Creation, and Ad Optimization.

To anazyle and investigate the use of Artificial Intelligence (AI) in advertising and marketing, it is necessary to understand precisely how the process of creating advertising occurs, and what technologies are used for this. This work will consider the structure of AI algorithms implemented in advertising, as well as how they affect the increased profitability of campaign investments, better relations with clients and personalization in full-time mode, widespread marketing campaigns, the possibility of faster implementation.

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Intelligence and Artificial Intelligence, we believe that marketers are now · better placed than ever to make data- informed decisions and increase both the · effectiveness of their creative, and the · efficiency of their advertising spend. And what excites us, at Ipsos, most is ·

Journal of Advertising Volume 50, 2021 - Issue 1: Themed Issue: Promises and Perils of Artificial Intelligence and Advertising ... Shelly RodgersUniversity of Missouri, Columbia, Missouri, [email protected] View further author information ... View PDF (open in a new window) PDF (open in a new window) View EPUB (open in a new window) EPUB (open in a new window)

November 12, 2024 - PDF | Generative AI is transforming marketing and advertising by providing unprecedented personalization and consumer engagement. Advanced models such... | Find, read and cite all the research you need on ResearchGate

Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions ... The artificially intelligent entrepreneur: ChatGPT, prompt engineering, and entrepreneurial rhetoric creation