January 1, 2021 - PDF | This article focusses on the exciting and Due to the emerging trends association between digital marketing and artificial intelligence (AI). Even... | Find, read and cite all the research you need on ResearchGate

Figure 12: Graph showing the future outlook of AI in digital marketing. ... stands out as a pivotal determinant of success. Artificial Intelligence (AI), given its capability to

Index of /iosr-jbm/papers

Increased client loyalty, engagement, & ... refinement have a significant impact on digital marketing as well. This gives marketers more time to · devote to creative thinking, strategic planning, and cultivating client relationships. Furthermore, chat · bots and virtual personal assistants powered by AI may supply round-the-clock customer service, ... All things considered, artificial intelligence is completely changing the field of digital marketing by

In S. Teixeira & J. Remondes (Eds.), The use of artificial intelligence in digital marketing: Competitive

fundamental shift in our relationship to artificial intelligence. ... In all these actions, personalization is key. AI coupled with company-specific data and context · has enabled consumer insights at the most granular level, allowing B2C lever personalization · through targeted marketing and sales offerings.

July 21, 2025 - This article explores the integration of artificial intelligence (AI) in digital marketing through social and mobile networks and its role in fostering sustainable consumer behavior.

October 1, 2025 - It explores how businesses can leverage AI to deliver personalized experiences, predict market trends, and optimize strategies while addressing challenges such as ethical concerns, data privacy, and technological readiness. This study provides insights to help organizations align AI adoption with strategic goals in an increasingly digital economy.

The integration of data analytics allows marketers to gain deep insights into consumer behavior, preferences, and · trends by analyzing vast amounts of data generated across various digital platforms [39-41]. This data-driven approach · enables marketers to identify patterns, predict future trends, and tailor their marketing efforts to meet their target audience · segments’ needs and interests [42]. Furthermore, artificial intelligence has further augmented marketers’ capabilities by

January 31, 2025 - It scrutinizes the strategies utilized, ... By analyzing contemporary trends and emerging innovations, this paper offers insights into the evolving landscape, challenges and opportunities of AI-driven digital marketing....

February 17, 2024 - This research article delves into the profound impact of artificial intelligence (AI) on digital marketing practices. With the rapid advancement of AI technologies, marketers are leveraging its capabilities to enhance customer engagement, optimize advertising strategies, and drive business growth.

May 13, 2020 - In many situations, the platforms used for online promotion contain algorithms for identifying the best combinations, in other situations the companies take initiative to develop and implement in-house customized systems. The authors aim to describe the current state of artificial intelligence in marketing processes and to provide a four step sequential model that uses an intelligent marketing solution that can improve the visibility of a website through keywords.

February 13, 2024 - Finally, the presentation provided a complete overview of the transition of marketing · to digital and the function of artificial intelligence in this context.

115 artificial intelligence · 103 sustainability · 101 Physical Sciences · . next > Date issued · 29021 2000 - 2026 · 1232 1900 - 1999 ·

November 6, 2025 - PDF | This article explores the integration of artificial intelligence (AI) in digital marketing through social and mobile networks and its role in... | Find, read and cite all the research you need on ResearchGate

September 16, 2024 - To complete the goal the use of AI was brought up to date, covering both concepts and applications, as well as advantages of using AI in digital marketing communication, because the advantages are the causes of any disadvantages and potential risks. In order to attain the goal, bibliometric analysis, monographic method and secondary data analysis was used, as well as scientific literature was analyzed. As a result, the following types of artificial intelligence were identified: machine learning, computer vision, robotics, speech recognition and natural language processing, as well as related technologies—cloud computing technologies and augmented and virtual reality.

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Artificial intelligence is playing an increasingly important role in digital marketing. AI can analyze large amounts of customer data to accurately predict customer preferences and target ads.