Artificial · intelligence is used by e-commerce companies, blogs, and several online social and media · websites to analyze our online activity and recommend products and content to increase · conversions and time spent on their sites (Bala & Verma, 2018). Furthermore, before presenting · to users as an advertisement, the client's behaviors, interests, and devices are considered in Ad · targeting. Marketers seek to get more out of ads by tailoring them to the target demographic.

March 16, 2024 - With the sudden increase of data and the increasing complication of customer behavior, businesses need to influence these tools to stay competitive. This article investigates the concept of Artificial Intelligence in Marketing, its role in modern marketing, its benefits and challenges, best practices for implementation, and moral considerations.

This research paper analyzes current applications of artificial intelligence (AI) in marketing, steps for launching AI marketing initiatives, and long-term implications of AI in marketing.

PRODUCT GUIDE / MARCH 9, 2019 · FEATURE GUIDE / WHAT’S IN THE CLOUD

Table 3. Previous Studies which ... Service Marketing in regard with ... Belanche et al. (2021) assess the effect of robots' perceived · physical human‐likeness, perceived competence, and perceived · warmth toward customers' service value expectations and, ... published in different journals. Most of the papers on artificial intelligence in Marketing ...

Journal of Retailing, 98(2), 209-223. They develop a conceptual framework for collaborative artificial · intelligence (AI) in marketing, providing systematic guidance for how human marketers and consumers can

research contributes to scholarly discourse on AI in marketing and provides practical advice for organizations entering ... The primary purpose of the study was to conduct a detailed examination and analysis of the influence of Artificial · Intelligence on marketing strategies and practices.

September 5, 2022 - ... AI tools can also be used to analyse the performance of a competitor's campaigns and reveal their customers' expectations. ... This paper attempts to review the role of Artificial Intelligence in marketing.

and Artifi cial Intelligence attempt to do the same for the disciplines ... Th is presents a tall order. Creating new and eff ective AI algorithms · requires top trained talent. Currently, the demand far outweighs the · supply of qualifi ed professional mathematicians, data scientists, and · software engineers. Compounding that issue, to be truly eff ective for · marketing and product innovation purposes, those algorithms must

Davenport, T., Guha, A., Grewal, D., & Bressgott, T. (2020). How artificial · intelligence will change the future of marketing.

6[PDF] 1 Excerpt · Save · Asep Supriadi · Computer Science, Business · Management Studies and Business Journal… · 2024 · TLDR · The positive potential and challenges faced by companies in adopting AI technology in their marketing strategies are identified and the results provide deep insight into how the integration of artificial intelligence can shape modern marketing and deliver significant benefits.Expand ·

April 23, 2024 - ... Through data analysis, artificial intelligence (AI) may aid marketers in obtaining valuable information about consumer preferences and creating highly focused advertising strategies [14]. In addition, AI has the capability to customise marketing ...

based marketing and disproportionately use hyper-personalization in their outreach. ... to draft automatically tailored content such as social media posts and landing pages. Once these have · been refined and reviewed, the marketer and a sales leader can use gen AI to generate further content

Marketers can create content automatically with the help of AI -powered Natural · Language Generation technology. NLG (natural language generation) platform · transforms your data into readable, interesting narratives. Artificial Intelligence can

August 29, 2021 - PDF | Artificial Intelligence in Marketing is now one of the most prominent examples. Artificial Intelligence (AI) is helping marketers predict what... | Find, read and cite all the research you need on ResearchGate

Artificial intelligence (AI) agents powered by machine learning algorithms are rapidly · transforming the business landscape, sparking significant interest among researchers. In this paper, the · authors review and advocate for the use of machine learning methods in marketing research.

April 30, 2025 - In today's highly competitive and ... a competitive advantage. This chapter explores the transformative potential of artificial intelligence (AI) in shaping marketing strategies for startups....

May 3, 2024 - PDF | The integration of Artificial Intelligence (AI) in marketing strategies is pivotal in the era of digital transformation, especially in automation,... | Find, read and cite all the research you need on ResearchGate

International Journal with High Impact factor 7.8 and Fast publication at low publication fee. Peer reviewed, Open Access, Multidisciplinary Journal.

November 30, 2024 - PDF | Artificial Intelligence (AI) is revolutionizing digital marketing automation by enhancing efficiency, personalization, and predictive... | Find, read and cite all the research you need on ResearchGate