Davenport, T., Guha, A., Grewal, D., & Bressgott, T. (2020). How artificial intelligence will change · the future of marketing. Journal of the Academy of Marketing Science, 48(1), 24–42. ... Dekimpe, M. G. (2020). Retailing and retailing research in the age of big data analytics.

June 20, 2023 - In the future, artificial intelligence (AI) is likely to substantially change both marketing strategies and customer behaviors. Building from not only extant research but also extensive interactions with practice, the authors propose a multidimensional framework for understanding the impact of AI involving intelligence levels, task types, and whether AI is embedded in a robot. Prior research typically addresses a subset of these dimensions; this paper integrates all three into a single framework.

sample of 18 marketing experts is scrutinized and elucidated in relation to the influence of Artificial Intelligence on · marketing tactics. This chapter provides an overview of the data analysis methodologies employed, with a particular · focus on the thematic analysis approach. This paper offers the findings and insights derived from the analysis of

September 5, 2022 - ... AI tools can also be used to analyse the performance of a competitor's campaigns and reveal their customers' expectations. ... This paper attempts to review the role of Artificial Intelligence in marketing.

Hamm, P., & Klesel, M. (2021 Success factors for the adoption of artificial intelligence in organizations: A literature review [Paper presentation]. 27th Americas Conference on Information Systems (AMCIS). AIS Electronic Library. ... Han, R., Lam, H. K., Zhan, Y., Wang, Y., Dwivedi, Y. K., & Tan, H. K. (2021). Artificial Intelligence in business-tobusiness marketing: A bibliometric analysis of current research status, development and future directions.

Artificial Intelligence (AI) in Marketing - read the research paper (PDF):View PDF

Artificial intelligence and marketing: Pitfalls and · opportunities. Journal of Interactive Marketing, 51, 91–105. ... Dong, B., & Sivakumar, K. (2017). Customer participation in services: domain, scope, and boundaries. Journal of the Academy of Marketing Science, ... Erevelles, S., Fukawa, N., & Swayne, L. (2016). Big Data consumer · analytics and the transformation of marketing. Journal of Business Research,

June 30, 2023 - PDF | This chapter explores the use of artificial intelligence (AI) in market research and its potential impact on the field. Discuss how AI can be used... | Find, read and cite all the research you need on ResearchGate

This paper will discuss the questions concerning about AI (Artificial Intelligence) in marketing. Here secondary data collections were done. The main research is focus on the role of AI in

This article presents a review of the application of AI in marketing. The authors have reviewed 75 papers. Thematic analysis has extracted various key domains from the existing studies. The research included in this theme focuses on understanding consumers’ sentiments and predicting their preference for a product, price, place, and promotion through AI. Online feedback, perception, or consumer attitudes are thoroughly investigated using big data and artificial neural networks (ANN) (Chong et al., 2016).

June 6, 2024 - The use of Artificial Intelligence (AI) in marketing has changed the experience and interaction of consumers by personalizing their engagement with hyper-personal instances and instant interaction.

In the future, artificial intelligence (AI) is likely to substantially change both marketing strategies and customer behaviors. Building from not only extant research but also extensive interactions with practice, the authors propose a multidimensional · framework for understanding the impact ...

Effective implementation of predictive sales analytics. Journal of Marketing Research, 00222437221151039. ... Haleem, A., Javaid, M., Qadri, M. A., Singh, R. P., & Suman, R. (2022). Artificial intelligence (AI) applications for marketing: A literature-based study.

Shaik, M. (2023). Impact of artificial intelligence on marketing. East Asian Journal of Multidisciplinary · Research, 2(3), 993-1004.

October 1, 2019 - PDF | In the future, artificial intelligence (AI) is likely to substantially change both marketing strategies and customer behaviors. Building from not... | Find, read and cite all the research you need on ResearchGate

International Journal for Multidisciplinary Research (IJFMR) E-ISSN: 2582-2160 ● Website: www.ijfmr.com ● Email: [email protected] ... This review paper explores the evolving role of artificial intelligence (AI) in marketing, examining both

A multidimensional framework for understanding the impact of AI involving intelligence levels, task types, and whether AI is embedded in a robot is proposed; AI will be more effective if it augments (rather than replaces) human managers.Expand

September 4, 2022 - Chintalapati, S., & Pandey, S. K. (2022). Artificial intelligence in marketing: A systematic · literature review. International Journal of Market Research, 64(1), 38-68.

November 13, 2025 - However, a systematic literature ... of artificial intelligence (AI) in marketing and chart future research directions. The present study aims to offer a comprehensive review of AI in marketing using bibliometric, conceptual and intellectual network analysis of extant literature published between 1982 and 2020. A comprehensive review of one thousand five hundred and eighty papers helped to ...

April 23, 2024 - In the future, artificial intelligence (AI) is likely to substantially change both marketing strategies and customer behaviors. Building from not only extant research but also extensive interactions with practice, the authors propose a multidimensional framework for understanding the impact of AI involving intelligence levels, task types, and whether AI is embedded in a robot. Prior research typically addresses a subset of these dimensions; this paper ...