From campaigns to continuous systems, ... runs on modular design, agile thinking, and AI orchestration. EDB Postgres AI | Nov 20, 2025 at 7:00 am ET ... Retailers are turning to data-driven strategies and AI to personalize experiences, plug funnel leaks, and drive measurable gains in revenue...

April 14, 2025 - From chatbots to social media management to full-scale marketing campaigns and automation, artificial intelligence is changing the way marketers do their jobs.

2 weeks ago - IAS' new AI agent analyzes live campaign data and can automatically apply brand safety and context controls inside marketers' preferred DSPs.

Latest AI marketing articles and expert insights. Our AI digital marketing blog helps you stay ahead of the curve with strategies, trends, and case studies.

November 17, 2025 - Some examples of ways in which ... include: AI helps businesses intelligently and efficiently divide up their customers by various traits, interests and behaviors, leading to enhanced targeting and more effective marketing campaigns...

March 19, 2020 - Learn more about the Gartner Data & Analytics Summit and how you can advance your AI strategy here.

October 14, 2024 - An example is Optimove, a customer relationship management and marketing automation platform, which helps businesses strengthen their customer engagement and retention. It uses machine learning algorithms to study customer data and predict future behaviors like future spending or lifetime value. With this valuable data, marketers can anticipate customer needs and develop effective strategies.

Learn how AI tools and strategies can drive business growth and enhance campaign effectiveness. ... Discover how to connect authentically with customers and elevate your fashion brand's presence with AI in advertising.

August 5, 2025 - From chatbots and predictive analytics to hyper-personalised mail campaigns and intelligent customer segmentation, AI solutions are turning marketing campaigns smarter, faster and more efficient.

November 26, 2025 - Anthropic’s marketing stunt is the most obvious example yet of A.I. companies’ recent “anti-A.I. A.I. strategy,” as I call it — an apparent bid to reckon with the public’s negative view of the technology. Only 17 percent of American adults think A.I.’s impact on the country will be positive in the next two decades, according to a Pew Research Center survey this spring.

March 12, 2024 - Practical advice, analysis and insight on how brands and marketers are using AI in their marketing today, from productivity to automation and generative AI

October 3, 2024 - The adoption of AI in marketing ... predict their behaviors. “AI is fundamentally reshaping marketing, offering more efficient, personalized and data-driven approaches to customer engagement,” said Dr....

August 18, 2025 - Here are some ways my friends and clients are using AI in marketing: Sentiment analysis on social media to aggregate positive and critical product reviews with tools like Gumloop.

June 24, 2025 - In our first State Of AI In Marketing report, 155 marketers surveyed weigh in on how AI is transforming content creation, workflows, KPIs, and future investments.

September 5, 2022 - It aids in proliferating information and data sources, improving software's data management capabilities, and designing intricate and advanced algorithms. AI is changing the way brands and users interact with one another.

August 29, 2025 - This newfound efficiency is doing what we often hear AI is best at: freeing up teams from repetitive work. 72 percent report they can now focus on more creative and strategic tasks.

November 10, 2025 - BCG experts explore how AI is transforming marketing and empowering CMOs to reinvent their entire operating model. Keep reading to learn more.

January 23, 2025 - 🚀 Want to learn how AI can supercharge your ads strategy? Free guide >> 9 Powerful Ways to Use AI in Google & Facebook Ads · This one is a little bit more controversial, but I do believe it will persist, evolve, and be the inevitable future of how we distribute and consume marketing content. When I say “AI-powered content creation,” that involves using artificial intelligence tools to generate written, visual, and even audio content for marketing campaigns.

August 30, 2024 - Reasoning (using rules to reach approximate or definite conclusions). Self-correction. In the context of marketing, AI involves using data and algorithms to predict, analyze and enhance marketing strategies and decisions.

September 12, 2025 - Using machine learning and AI-driven automation, they developed highly targeted, multi-channel marketing strategies, including: Profile Builder: A new tool that collects declared user data, such as buying status and location preferences, enabling more personalized communications. Intelligent Timing: AI-driven optimization to send emails when users are most likely to engage. Localized newsletters and dynamic content: Automated, data-driven email campaigns featuring real-time listings, sales data, and curated editorial content based on user preferences, using our dynamic content tool and Liquid Personalization.