Rakim Athelaston Mayers, professionally known as A$AP Rocky, is a Harlem-born rapper, producer, model, and style icon. He began gaining attention in the early 2010s with his mixtape Live.Love.A$AP, earning critical acclaim and mainstream recognition. His unique blend of gritty lyricism, avant-garde style, and strong connections to the New York fashion scene helped him solidify a place in the rap and fashion worlds alike.

On July 4, 2025, Rocky released the single “pray4dagang” featuring KayCyy. Accompanied by a cinematic music video (briefly on YouTube), the song premiered on Apple Music and followed with a full rollout on major streaming services. It serves as the fourth single teasing Don’t Be Dumb.

Yes—Rocky is a recognized fashion innovator. He became creative director for Ray‑Ban in early 2025, designing new lines of sunglasses. He’s also spearheading PUMA’s Formula 1 clothing collaboration, blending motorsport aesthetics with streetwear. On the acting front, he appeared in Spike Lee’s Highest 2 Lowest alongside Denzel Washington, premiering in August 2025.