Asus have a lot of high quality products, but in some cases you pay exponentially more for the looks kinda like designer clothes. Answer from Carbonyl91 on reddit.com
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Amazon
amazon.com › ASUS-Motherboard-Type-C-ThunderboltTM-Lighting › dp › B09J1SD9J2
Amazon.com: ASUS Prime Z690-A LGA 1700(Intel 12th) ATX Motherboard (16+1 DrMOS,PCIe 5.0,DDR5,4X M.2, Intel 2.5 Gb LAN,USB 3.2 Gen 2 Front Panel Type-C,Thunderbolt™ 4,Aura Sync RGB Lighting) : Electronics
Buy ASUS Prime Z690-A LGA 1700(Intel 12th) ATX Motherboard (16+1 DrMOS,PCIe 5.0,DDR5,4X M.2, Intel 2.5 Gb LAN,USB 3.2 Gen 2 Front Panel Type-C,Thunderbolt™ 4,Aura Sync RGB Lighting): Motherboards - Amazon.com ✓ FREE DELIVERY possible on eligible purchases
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ASUS
asus.com › us › site › motherboards › Intel-Alder-Lake-Z690-H670-B660
ASUS Z690 Series | The Best Intel 12th Gen Motherboards | ASUS US
ASUS Z690 motherboards are designed to get the most out of 12th Gen Intel® Core™ processors and feature PCIe® 5.0, DDR5 support AI-powered enhancements, Thunderbolt™ 4, and WiFi 6E.
Discussions

Why are ASUS ROG Strix Z690-A mobo's so expensive, and are there any recommended alternatives?
Asus have a lot of high quality products, but in some cases you pay exponentially more for the looks kinda like designer clothes. More on reddit.com
🌐 r/buildapc
23
5
May 24, 2022
All ASUS Z690 Motherboards Comparision
I think I'll go again with another Maximus Hero. I'm currently using the Maximus X Hero and it has been very good to me over the last 4 years. I'm looking at the Maximus Forumla too, but to be honest the flashy white ice type theme isn't doing it for me! More on reddit.com
🌐 r/intel
62
47
October 28, 2021
Is the Asus Prime Z690-A good?
That's not white, it is silver colored. I was confused too but according to pc part picker, it is actually silver and not white. I would do a z790 motherboard so you do not need a bios update before using the 13th gen cpu. ASRock Z790 PRO RS WIFI ATX LGA1700 Motherboard. It wouldnt create a bottleneck sicne you are not using a intel I9 so if you like the z690 prime A from Asus then make sure to update the bios using a usb before ordering it. If you truly want a pure white motherboard, the only white one in existence is the NZXT N7-Z690-W1 ATX LGA1700 Motherboard and it is 299-347$ and you need to do a bios update on it More on reddit.com
🌐 r/buildapc
8
1
March 10, 2023
Is Asus Prime Z690-A a good motherboard? :: Hardware and Operating Systems
Z690 is bit of a odd thing when it comes to pricing and features compared to other chipsets. Asus Prime Z690-A is not exactly economy board when it comes to features. The economy version is Asus Prime Z690-P. More on steamcommunity.com
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Asus
asus.com › motherboards / components › motherboards › asus prime motherboards › prime z690-a
PRIME Z690-A|Motherboards|ASUS USA
ASUS Prime Z690-A Intel® Z690 (LGA 1700) ATX motherboard features PCIe® 5.0, four M.2 slots, DDR5, USB 3.2 Gen 2x2 Type-C®, front USB 3.2 Gen 2 Type-C®, Thunderbolt™ 4 support and Intel 2.5 Gb Ethernet.
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Asus
asus.com › motherboards / components › motherboards › asus prime motherboards › prime z690-p d4
PRIME Z690-P D4|Motherboards|ASUS USA
Intel® Z690 (LGA 1700) ATX motherboard with PCIe® 5.0, three M.2 slots, 14+1 DrMOS, DDR4, HDMI®, DisplayPort™, 2.5 Gb Ethernet, USB 3.2 Gen 2x2 Type-C®, front USB 3.2 Gen 1 Type-C®, Thunderbolt™ 4 header and Aura Sync RGB lighting
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ASUS
asus.com › motherboards / components › motherboards › all series
Intel Z690|Motherboards|ASUS Global
Intel® Z690 LGA 1700 ATX motherboard with PCIe® 5.0, 16+1 DrMos, DDR5, Two-Way AI Noise Cancelation, AI Overclocking, AI Cooling, AI Networking, WiFi 6E, Intel 2.5 Gb Ethernet, four M.2 slots with heatsinks PCIe 4.0 NVMe® SSD support, M.2 backplate, USB 3.2 Gen 2x2 Type-C®, SATA and AURA Sync RGB lighting
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Reddit
reddit.com › r/buildapc › why are asus rog strix z690-a mobo's so expensive, and are there any recommended alternatives?
r/buildapc on Reddit: Why are ASUS ROG Strix Z690-A mobo's so expensive, and are there any recommended alternatives?
May 24, 2022 -

Could somebody clarify why the ASUS ROG Strix Z690-A is so expensive ($340ish), especially for a ddr4 motherboard? is it the various "ai technology" integrated within, or is it something as simple as overall reliable build quality that insinuates "you get what you pay for"?

Do you guys have any recommended lga1700 ddr4 alternatives, that preferably would also fit a white color scheme (as I am trying to make a white build). Or do you guys think this mobo is worth it, esp for something a bit higher end (like a 4k gaming rig)

Ty and I appreciate the help

Link to Asus ROG Strix z690-a page

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Reddit
reddit.com › r/intel › all asus z690 motherboards comparision
r/intel on Reddit: All ASUS Z690 Motherboards Comparision
October 28, 2021 - The ASUS BIOS is way better than Gigabyte. ASRock is decent but they’ve been gimping their mid range stuff in terms of power delivery. No thank you. ... I think ill go with the PRIME Z-690P for my 12900k. Bad choice ? ... I went with the same. Edit: Never mind. Went with the Prime Z690-A instead.
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OfficeSupply.com
officesupply.com › technology › computer memory & upgrades › hardware components › motherboards › synx6434750
Asus Prime Z690-A Desktop Motherboard - Intel Z690 Chipset - Socket LGA-1700 - Intel Optane Memory Ready - ATX | OfficeSupply.com
Intel Z690 (LGA 1700) ATX motherboard with PCIe 5.0, four M.2 slots, 16+1 DrMOS power stages, DDR5, HDMI, DisplayPort, Intel 2.5 Gb Ethernet, USB 3.2 Gen 2x2 Type-C, front USB 3.2 Gen 2 Type-C, Thunderbolt 4 support and Aura Sync RGB lighting ...
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Asus
asus.com › motherboards / components › motherboards › asus tuf gaming motherboards › tuf gaming z690-plus wifi d4
TUF GAMING Z690-PLUS WIFI D4 | Motherboards | ASUS Global
ASUS TUF GAMING Z690-PLUS WIFI D4 is an Intel® Z690 (LGA 1700) ATX gaming motherboard with 16 DrMOS power stages, PCIe 5.0, four M.2 slots, WiFi 6, USB 3.2 Gen 2x2 Type-C®, and Aura Sync RGB lighting.
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Reddit
reddit.com › r/buildapc › is the asus prime z690-a good?
r/buildapc on Reddit: Is the Asus Prime Z690-A good?
March 10, 2023 -

I’m looking to build a PC with the Intel 13th gen i7-13700KF. I was curious if this motherboard (priced around $240) was a good pick for my build with this processor or if it could potentially cause some bottlenecks?

I like the look of the motherboard (white) and the RGB as well, but I do mostly care about performance. Could the motherboard create a bottleneck for ram as well? Would this one?

If anyone has a motherboard under $300 or a really good deal under $400, I would also appreciate those recommendations if this one isn’t that great.

Editing to add I want to get DDR5 Ram, if that could help determine a potential bottleneck.

Top answer
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That's not white, it is silver colored. I was confused too but according to pc part picker, it is actually silver and not white. I would do a z790 motherboard so you do not need a bios update before using the 13th gen cpu. ASRock Z790 PRO RS WIFI ATX LGA1700 Motherboard. It wouldnt create a bottleneck sicne you are not using a intel I9 so if you like the z690 prime A from Asus then make sure to update the bios using a usb before ordering it. If you truly want a pure white motherboard, the only white one in existence is the NZXT N7-Z690-W1 ATX LGA1700 Motherboard and it is 299-347$ and you need to do a bios update on it
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Motherboards don't really cause bottlenecks. It is possible for a motherboard to throttle because of inadequate power delivery, but that is only a concern when pairing a high-end CPU with a low-end board, which is not the case here. Any Z690 board (even the cheapest models) can handle a 13700K. Motherboards can influence secondary memory timings, which does influence slightly. However, if you worried about these 1-5% differences, you can manually tune the memory to eliminate that variable. I would recommend a Gigabyte Z790 board, they do a good job of training secondary memory timings, and are rated to run up to 7600MHz DDR5. The Asus Prime Z690-A is only rated to 6000MHz. https://pcpartpicker.com/product/xXxRsY/gigabyte-z790-ud-ax-atx-lga1700-motherboard-z790-ud-ax https://pcpartpicker.com/product/qxXJ7P/gskill-trident-z5-rgb-32-gb-2-x-16-gb-ddr5-7200-cl34-memory-f5-7200j3445g16gx2-tz5rk
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Steam Community
steamcommunity.com › discussions › forum › 11 › 3283699172752745967
Is Asus Prime Z690-A a good motherboard? :: Hardware and Operating Systems
No, Prime is entry level series of ASUS motherboards. For gaming you will be better with TUF series, Z690 or even B660.
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Back2Gaming
back2gaming.com › home › reviews › asus prime z690-a lga1700 motherboard review
ASUS PRIME Z690-A LGA1700 Motherboard Review - Back2Gaming
ASUS PRIME Z690-A LGA1700 Motherboard Review - Back2Gaming
The Z690 platform ushers in a new generation of marginally more pricey motherboards and even previously known budget boards have gotten a bump in pricing. Is ASUS' PRIME Z690-A a worthy contender? Find out more in this review.
Rating: 4.8 ​
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Asus
rog.asus.com › motherboards › motherboards filter › rog maximus z690 formula
ROG MAXIMUS Z690 FORMULA | ROG Maximus | Gaming Motherboards|ROG - Republic of Gamers|ROG Global
ASUS ROG Z690 FORMULA is a great high-end motherboard for the most powerful processors on the market today, the 12th generation Intel Alder Lake. The board is well equipped not only in terms of cooling and power supply, but also accessories.
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Newegg
newegg.com › home › components & storage › motherboard › intel motherboards › asus
ASUS Prime Z690-A LGA 1700(Intel®12th&13th) ATX motherboard (16+1 DrMOS,PCIe 5.0,DDR5,4x M.2, Intel® 2.5 Gb LAN,USB 3.2 Gen 2 front panel Type-C,Thunderbolt™ 4,Aura Sync RGB lighting) - Newegg.com
Buy ASUS Prime Z690-A LGA 1700(Intel®12th&13th) ATX motherboard (16+1 DrMOS,PCIe 5.0,DDR5,4x M.2, Intel® 2.5 Gb LAN,USB 3.2 Gen 2 front panel Type-C,Thunderbolt™ 4,Aura Sync RGB lighting) with fast shipping and top-rated customer service.
Published   1 week ago
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Asus
asus.com › motherboards / components › motherboards › asus proart motherboards › proart z690-creator wifi
ProArt Z690-CREATOR WIFI|Motherboards|ASUS USA
Built for creators, ProArt Z690-Creator WiFi has 16+1 70A power stages, DDR5, PCIe® 5.0, Thunderbolt™ 4, WiFi 6E, 10 Gb & 2.5 Gb LAN and four PCIe 4.0 M.2 slots
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Best Buy
bestbuy.com › best buy › computers & tablets › computer cards & components › motherboards › asus - prime z690-a socket lga 1700 usb 3.2 intel motherboard - black
Questions and Answers: ASUS PRIME Z690-A Socket LGA 1700 USB 3.2 Intel Motherboard Black PRIME Z690-A - Best Buy
ASUS - PRIME Z690-A Socket LGA 1700 USB 3.2 Intel Motherboard - Black
ASUS Prime series motherboards are expertly engineered to unleash the full potential of 12th Generation Intel® Core™ processors. Boasting a robust power design, comprehensive cooling solutions and intelligent tuning options, PRIME Z690-A provides daily users and DIY PC builders a range of performance tuning options via intuitive software and firmware features.
(4.3)
Price   $219.99
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Asus
asus.com › motherboards / components › motherboards › prime › prime z690-p
PRIME Z690-P|Motherboards|ASUS Global
ASUS Prime Z690-P Intel® Z690 (LGA 1700) ATX motherboard features PCIe® 5.0, DDR5, three M.2 slots, USB 3.2 Gen 2x2 Type-C®, front panel USB 3.2 Gen 1 Type-C®, Thunderbolt™ 4 support and 2.5 Gb Ethernet.
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Asus
rog.asus.com › motherboards › motherboards filter › rog strix z690-a gaming wifi d4
ROG STRIX Z690-A GAMING WIFI D4 | ROG Strix | Gaming Motherboards|ROG - Republic of Gamers|ROG USA
ASUS ROG STRIX Z690-A GAMING WIFI Intel LGA 1700 ATX motherboard, OptiMem III, PCIe 5.0, 16+1 power stages, WiFi 6, Intel® 2.5 Gb Ethernet, four M.2 slots, USB 3.2 Gen 2x2 USB Type-C®, SATA and Aura Sync