You’re probably wondering, what is a good digital marketing ROI, relatively speaking? Well, most digital marketers strive for an average ROI of 5:1—a measure of profit that’s $5 gained for every $1 spent on a marketing campaign.

July 31, 2025 - According to VentureBeat, the median ROI on CRO tools is 223%. Conversion rate optimization (CRO) is the process of optimizing your digital and mobile marketing to boost your conversion rate.

February 18, 2025 - Marketers who want to be truly exceptional though, aim for a 10:1 ratio. In this way, not only does it act as a mark of how well your investment has paid off, but it reflects on you as a marketer too.

April 1, 2024 - For each channel, we calculate the ROI based on a 3-year average of all campaign data from 2019–2021. Time to Break Even is the average number of months that it took our clients’ revenue from a campaign to exceed their campaign spend, and is meant to provide context and illustrate which marketing channels are best suited for short or long-term investments. We hope this report helps you evaluate the success of your own digital ...

[Buffer] Search Engine Optimization ... [Forrester] Pay-Per-Click (PPC) ROI: Businesses make an average of $2 in revenue for every $1 they spend on Google Ads.[Google Economic Impact Report]...

October 31, 2025 - $1.49 is the highest average cost per click for Google’s Display Network, while $0.44 I the lowest. Social media marketing boasts of year-on-year growth of over 20%, making £137 billion, exceeding the $135 billion made by paid search. Over 70% of marketers claim that the ROI generated from influencer marketing is comparable with those gotten from other digital marketing channels.

April 23, 2025 - A 5:1 ROI is considered good in digital marketing, but never fall below 2:1 or your profit margins become too thin. Different channels deliver wildly different returns. Email marketing has an ROI of $42 per $1 spent, SEO returns about $22 per ...

In 2023, direct mail's return on investment (ROI) outperformed all other presented channels with an average of 161 percent.

Companies should set ROI goals based on their operational margins and growth objectives. 3. Average ROI: A common benchmark for a good ROI in marketing is anROI of 5:1, a 500% return, meaning that for every dollar spent, the companygets five dollars in return.

March 9, 2025 - Average ROI is reported around 36% (WordStream, 2023), but varies significantly depending on industry and keyword competition. Data-driven keyword research, ad copy optimisation, and landing page conversion rate optimisation are key for maximising ...

September 4, 2025 - Influencer Marketing ROI:On average, influencer marketing delivers $5.20 for every $1 spent, making it one of the highest ROI strategies, especially in industries like beauty and fashion.Micro-Influencers vs.

March 28, 2025 - These statistics provide valuable ... an astounding return on investment (ROI) of 4,200%, meaning businesses earn $42 for every $1 spent....

In 2023, successful advertising campaigns' median profit-based return on investment (ROI) worldwide reached 2.43 U.S. dollars, meaning global advertisers profited, on average, 2.43 dollars for every dollar they spent on those strategies.

August 6, 2025 - Here’s a primer on how to measure MROI on key digital marketing channels. Email has a well-deserved reputation as a high-ROI marketing channel. In fact, email has an average ROI of 3,800%, which makes it just about the best marketing investment your company can make.

May 1, 2025 - When looking at digital marketing ROI averages, a 5:1 ratio is considered to be good, meaning that you get $5 on every invested dollar, with SEO and email marketing boasting the best averages (22:1 or 2,200% and 36:1 or 3,600%, respectively).

August 20, 2025 - Average order value (AOV) is another important metric that can help you better understand your digital marketing ROI.

October 17, 2025 - In other words, this includes costs for LinkedIn ads directed towards leads and current open-opportunities. The average ROI for a subset of our customers is $9.59.” – Andrew Nyugen, Bizible.

Marketing ROI is the practice of attributing profit and revenue growth to the impact of marketing initiatives. By calculating return on marketing investment, organizations can measure the degree to which marketing efforts either holistically, or on a campaign-basis, contribute to revenue growth.

Discover top digital marketing strategies like SEO and social media to maximize ROI and boost your business's profitability and growth.

June 20, 2025 - So even though sales dropped, your campaign has an ROI of 60% calculated from ($800 - $500) / $500 x 100, That's a great return in the first month of a campaign. It shows that the campaign reduced the average amount of lost sales. That's a move toward profitability. Once you have a fairly accurate calculation, the remaining challenge is the time period. Marketing is a long-term, multiple-touch process that leads to sales growth over time.