average marketing budget by industry

March 4, 2025 - On the low end of the spectrum, this data shows that energy companies spend just 3.21% of their revenue on marketing. In contrast, consumer packaged goods companies spend a whopping 18.09%. As such, it’s important for marketers to benchmark their own budgets against these industry averages.

BDC

bdc.ca › home › articles and tools › marketing, sales and export › marketing › what is the average marketing budget for a small business?

What is an average marketing budget for a small business?

A 2019 BDC survey of more than 1,400 Canadian businesses found that Canadian small business marketing costs average just over $30,000 a year, while those with 20 to 49 employees spend twice that amount.

Videos

01:33

YouTube

Marketing Minute: How Much Should We Spend On Marketing - YouTube

December 28, 2021

12:00

YouTube

How Much Should You Spend on Marketing? - YouTube

March 5, 2025

youtube.com

How Much Do Companies Spend On Marketing ...

youtube.com

How much money should I be spending a month in marketing ...

16:31

YouTube

How Much Should You Really Spend on Marketing? Here's the Math ...

September 26, 2025

10:29

YouTube

How Much Should You Spend On Advertising? - YouTube

February 7, 2024

View all

HawkSEM

hawksem.com › home › what percentage of revenue should you spend on marketing?

What Percentage of Revenue Should You Spend on Marketing?

April 29, 2025 - In 2024, Gartner reported marketing budgets experienced a notable decrease across industries, with the average budget dropping from 9% of company revenue in 2023 to just over 7%, marking a 15% year-over-year decline.

Etropo

etropo.com › blog › marketing-budgeting › average-marketing-budget-by-industry

Average Marketing Budget by Industry | etropo

You can learn here more! The average marketing budget allocation for small businesses typically ranges from 5% to 10% of their revenue.

Noah Digital

noahdigital.ca › home › the average marketing budget spend by industry— 53.4% goes digital, 46.6% stays traditional.

The Average Marketing Budget Spend by Industry— 53.4% Goes Digital, 46.6% Stays Traditional.

July 31, 2025 - Discover the average marketing budget by industry, with 53.4% for digital & 46.6% for traditional channels. Learn how businesses can balance spending for growth.

linkedin.com › pulse › marketing-spend-us-companies-comprehensive-analysis-varenas-mba-inbmc

Marketing Spend for US Companies: A Comprehensive ...

We cannot provide a description for this page right now

Howtosaas

howtosaas.com › blog › marketing-spend-benchmark-report

Marketing Budget Calculator + Benchmark Report

You can use the marketing budget calculator below to see the average spend for companies in your sector and industry, with comparable headcount and revenue.

Asymmetric Marketing

asymmetric.pro › top-insights-average-marketing-budget-by-industry

2024 Average Marketing Budget by Industry: Top Insights

October 22, 2025 - Marketing budgets differ significantly across industries, reflecting each sector’s unique demands and competitive landscapes. In 2023, companies allocated an average of 13.6% of their total budgets to marketing spending, a testament to the ...

MIT Sloan Management Review

sloanreview.mit.edu › article › the-end-of-averages-for-marketing-budgets

The End of Averages for Marketing Budgets | MIT Sloan Management Review

The CMO Survey has found that 2023 marketing budgets, on average, represent 11% of revenues in the U.S., and Gartner has found that 2023 budgets represent 9.1% of total company revenues across North America and parts of Europe.1

Find elsewhere

Google Bing Mojeek

Demandbase

demandbase.com › home › resources › the cmo’s guide to setting and defending your marketing budget and roi

Average Marketing Budgets by Industry | Demandbase

November 6, 2024 - So, we divide the marketing percentage by the Magic Number, we get 25% / .75 = 0.333, meaning you need to spend $0.33 in marketing to get $1 in new logo ARR, and that your marketing budget would be a third of your new logo bookings target. Voila! You have a budget benchmark your CFO can buy into.

Sopro

sopro.io › home › the state of marketing spend 2025

The State of Marketing Spend 2025 - Benchmarks & trends | Sopro

March 26, 2025 - Additionally, with residential construction forecasted to rebound by 12% in 2025, driven by stabilising inflation and declining interest rates, increased marketing efforts might be needed for firms to stand out from the competition and capitalise on the growing demand.3 · Tech sector marketing spending in the US is lower than in the UK, ranking 11th overall. The sector has seen budget cuts as companies prioritise profitability over more aggressive expansion. With layoffs and funding slowdowns affecting the industry, businesses increasingly focus on cost-effective marketing strategies, such as organic content marketing and performance-driven campaigns.

Statista

statista.com › statistics › 742988 › marketing-budget-share-category-usa

U.S. each sector budget's share for marketing 2024 | Statista

During a September 2024survey among ... that, on average, corporations selling consumer packaged goods (CPG) allocated approximately 18.09 percent of their total budgets to marketing expenses.

Cmosurvey

cmosurvey.org › wp-content › uploads › 2024 › 03 › The_CMO_Survey-Topline_Report-March_2023-20240328-142709.pdf pdf

Cmosurvey

While firms spend an average of 40% of overall budget on long-term brand building and 60% on short-term performance, most · firms report they would ideally spend around 50% on each category. Marketers report brand management and development

Merehead

merehead.com › blog › average-marketing-budget-different-business-areas

What is the Average Marketing Budget by Industry? - Merehead

March 14, 2023 - There are many tips on how much companies should spend on marketing. On average, analysts and experts call figures in the amount of 7-12% of revenue

myMarketing

mymarketing.io › home › marketing spending infographic

Top Marketing Spending Per Industry | myMarketing

February 16, 2022 - Both B2C and B2B companies in the ... It is for this reason that the average restaurant’s marketing budget is 3-6% of its total generated revenue....

reddit.com › r/digitalmarketing › what’s typical marketing budget for companies like small businesses and startups? - i was offered 500€ only for marketing like doesn’t sound even realistic

r/DigitalMarketing on Reddit: What’s typical marketing budget for companies like small businesses and startups? - I was offered 500€ only for marketing like doesn’t sound even realistic

August 12, 2024 -

Hey everyone

I would like to hear more about budgeting on marketing in companies like in your business or company how do you budget in marketing?

I Start up wants work with me just 500 on marketing and it feels incredibly low for marketing but understandable that its just starting from stratch but still … this seems incredibly low to be, specially considering the costs associated with digital advertising, content creation and other marketing strategies specially that company wants work with models..

For those of you with experience in startups or in small or big businesses:

what’s the typical marketing budget you have seen in these settings?
have you ever worked in budgets this small? If so how did you make it work??
what are some creative , low- cost marketing strategies that could stretch this 500€ ?

Any advice or insights would be greatly appreciated! Or any advice

Thank you