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Asymmetric Marketing
asymmetric.pro › top-insights-average-marketing-budget-by-industry
2024 Average Marketing Budget by Industry: Top Insights
October 22, 2025 - Healthcare marketing budgets average around 6% of revenue, with aggressive growth companies allocating up to 14%. These funds often focus on digital strategies to enhance patient engagement and address regulatory compliance, which is crucial ...
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BDC
bdc.ca › home › articles and tools › marketing, sales and export › marketing › what is the average marketing budget for a small business?
What is an average marketing budget for a small business?
In the simplest terms, your marketing budget should be a percentage of your revenue. A common rule of thumb is that B2B companies should spend between 2 and 5% of their revenue on marketing.
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HubSpot
blog.hubspot.com › marketing › marketing-budget-percentage
Marketing Budget: How Much Should Your Team Spend in 2025? [By Industry]
March 4, 2025 - Below, I’ve shared the average percentage of revenue CMOs in different industries reported spending on marketing in 2024. On the low end of the spectrum, this data shows that energy companies spend just 3.21% of their revenue on marketing.
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HawkSEM
hawksem.com › home › what percentage of revenue should you spend on marketing?
What Percentage of Revenue Should You Spend on Marketing?
April 29, 2025 - ... The U.S. Small Business Administration says typical marketing spending for profitable businesses making less than $5 million in sales annually is about 8% of the total revenue.
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Demandbase
demandbase.com › home › resources › the cmo’s guide to setting and defending your marketing budget and roi
Average Marketing Budgets by Industry | Demandbase
November 6, 2024 - In Sept 2022, the marketing budget accounted for an average of 7.8 percent of revenue at B2B product companies, and 5.9 percent for B2B services companies. Here’s the data for marketing as a percentage of revenues: Personally, I find the data by employee easier to work with since they show ...
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Noah Digital
noahdigital.ca › home › the average marketing budget spend by industry— 53.4% goes digital, 46.6% stays traditional.
The Average Marketing Budget Spend by Industry— 53.4% Goes Digital, 46.6% Stays Traditional.
July 31, 2025 - Discover the average marketing budget by industry, with 53.4% for digital & 46.6% for traditional channels. Learn how businesses can balance spending for growth.
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Reddit
reddit.com › r/smallbusiness › how much money do you spend on marketing?
r/smallbusiness on Reddit: How much money do you spend on marketing?
January 4, 2024 -

I have a small service based local business. We generate almost $1m revenue last year. Spent just over $100k in marketing spend and agency. It doesn’t feel like it’s working as our revenue hasn’t increased with this marketing spend (this is for PPC and social media). Am I reading it correctly, is revenue all I should be focusing on at the end of the day to work out if they’re effective with my money?

Is it worth continuing to spend money on agency, do you do the marketing yourself?

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Howtosaas
howtosaas.com › blog › marketing-spend-benchmark-report
Marketing Budget Calculator + Benchmark Report
You can use the marketing budget ... see the average spend for companies in your sector and industry with comparable headcounts and revenue. This calculator uses the data below on marketing budget as a percentage of total revenue. Let's break down how company revenue, headcount, sector, and industry impact the percentage of revenue companies spend on marketing. Smaller companies are spending larger proportions ...
Find elsewhere
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Motarme
motarme.com › home › blog › how much should you spend on marketing?
How much should you spend on Marketing? - Motarme - B2B Lead Generation
February 15, 2024 - For example, Banking spent 7.8% of revenue on marketing, while Manufacturing spent an average of 2.38% and Technology spent an average of 9.7% Gartner’s 2018 CMO Spend Survey found that marketing budgets were on average 11.2% of company revenue.
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Etropo
etropo.com › blog › marketing-budgeting › average-marketing-budget-by-industry
Average Marketing Budget by Industry | etropo
There are four factors that differentiates significantly marketing budget size. I describe them briefly with justification below. Industry Matters: Consumer product companies spend more on marketing than business service companies. Competition Costs: More competitors means higher marketing costs. Bigger Means Leaner: Larger companies spend less on marketing as a percentage of revenue.
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STRYDE
stryde.com › home › what is the average marketing budget for an ecommerce business?
What Is The Average Marketing Budget for an eCommerce Business? - STRYDE
December 12, 2024 - While the industry average falls around 7-12% of revenue, startups may need to invest upwards of 15-20% to gain a competitive edge. Implementing a sound budgeting plan and tracking its effectiveness will ensure that your marketing spend aligns ...
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Merehead
merehead.com › blog › average-marketing-budget-different-business-areas
What is the Average Marketing Budget by Industry? - Merehead
March 14, 2023 - It is noteworthy that this figure has not changed for several years. Nevertheless, there are industries-spenders, and there are economists. Industry Marketing Spending (2018). Source of the image So, companies that engage in consumer services allocate almost 14% of the budget for advertising.
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MIT Sloan Management Review
sloanreview.mit.edu › article › the-end-of-averages-for-marketing-budgets
The End of Averages for Marketing Budgets | MIT Sloan Management Review
The CMO Survey has found that 2023 marketing budgets, on average, represent 11% of revenues in the U.S., and Gartner has found that 2023 budgets represent 9.1% of total company revenues across North America and parts of Europe.1
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Reddit
reddit.com › r/digitalmarketing › what’s typical marketing budget for companies like small businesses and startups? - i was offered 500€ only for marketing like doesn’t sound even realistic
r/DigitalMarketing on Reddit: What’s typical marketing budget for companies like small businesses and startups? - I was offered 500€ only for marketing like doesn’t sound even realistic
August 12, 2024 -

Hey everyone

I would like to hear more about budgeting on marketing in companies like in your business or company how do you budget in marketing?

I Start up wants work with me just 500 on marketing and it feels incredibly low for marketing but understandable that its just starting from stratch but still … this seems incredibly low to be, specially considering the costs associated with digital advertising, content creation and other marketing strategies specially that company wants work with models..

For those of you with experience in startups or in small or big businesses:

  • what’s the typical marketing budget you have seen in these settings?

  • have you ever worked in budgets this small? If so how did you make it work??

  • what are some creative , low- cost marketing strategies that could stretch this 500€ ?

Any advice or insights would be greatly appreciated! Or any advice

Thank you

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Netatlantic
netatlantic.com › resources › articles › marketing-budgets-explained-even-your-kids-could-do-it
Marketing Budgets Explained: Even Your Kids Could Do It
We all want to hit that sweet spot where we optimize our marketing spend. It can be hard to determine this, so here are some rules of thumb that have shown success. ... On average, marketing budgets make up around 10% of a company’s total budget.
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Boomcycle
boomcycle.com › blog › right-percentage-of-gross-revenue-to-invest-in-marketing
What's the Right Percentage of Gross Revenue to Invest in Marketing? - Boomcycle Digital Marketing
1 month ago - A company with $40 million in annual revenue would be averaging an allocation of approximately $2.8 million to marketing. Given that most companies fall between 7-11% for marketing budget as a percentage of revenue, a reasonable range for a ...
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Copypress
copypress.com › home › knowledge base › what is the typical marketing budget percentage by industry?
What Is the Typical Marketing Budget Percentage by Industry?
May 4, 2023 - In fact, a BDC survey found that small businesses in Canada spend an average of $30,000 a year, while larger companies and corporations spend about twice that amount. So in the startup stage, you could have an extremely high marketing budget ...
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BrightEdge
brightedge.com › glossary › define-marketing-budgets
How Much Should I Budget for Marketing? | BrightEdge
Your company’s growth stage is ... towards marketing; companies with growth targets of more than 50% (fast-growth stage) marketing budget 15-30% of projected revenue....
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WebFX
webfx.com › home › digital marketing › pricing › the cost of marketing — a complex marketing budget breakdown
The Cost of Marketing — A Complex Marketing Budget Breakdown
Small-to-midsized businesses (SMBs) typically spend from $50 – $6,000 per month. However, the cost of marketing varies depending on the specific services offered and your chosen agency.
Published   November 5, 2025
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Gartner
gartner.com › insights › marketing
What Marketing Budgets Look Like in 2022
Survey results show that budgets ... average marketing spend increasing from 6.4% to 9.5% of company revenue across almost all industries. While this is a significant uptick, budgets still lag behind prepandemic levels — between 2018 and 2020, ...