Your agency is doing a shit job, simply put. Answer from paulyvee on reddit.com
BDC
bdc.ca › home › articles and tools › marketing, sales and export › marketing › what is the average marketing budget for a small business?
What is an average marketing budget for a small business?
A 2019 BDC survey of more than 1,400 Canadian businesses found that Canadian small business marketing costs average just over $30,000 a year, while those with 20 to 49 employees spend twice that amount.
HubSpot
blog.hubspot.com › marketing › marketing-budget-percentage
Marketing Budget: How Much Should Your Team Spend in 2025? [By Industry]
March 4, 2025 - She continues, “It influences your marketing strategy by helping you understand how much you spend promoting your business.” But what exactly does this look like in practice? Free templates to manage your marketing spend across channels. ... All fields are required. Click this link to access this resource at any time. ... As with anything, the specifics of an effective marketing budget will vary depending on your unique industry, organization, and resources. I’ve found that for companies that prioritize digital ads, for instance, breaking down target spending by different types of online ads can be helpful.
How much money do you spend on marketing?
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January 4, 2024What’s typical marketing budget for companies like small businesses and startups? - I was offered 500€ only for marketing like doesn’t sound even realistic
500 doesn’t even pay for tools/software needed. Jump ship here More on reddit.com
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August 12, 2024How would you spend a $2k marketing budget for a small SaaS business?
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Before spending anything first understand how you're getting your current customers and how they found your product.
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If you can identify a clear channel that is sending you users see if you can scale that with your current marketing budget.
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If you can't figure that out then there is a problem with your data or the lack of it. I would spend some time and money to get that sorted.
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Going after different channels without understanding your current acquisition channel is a big mistake that most business owners make.
Congrats on reaching 3K MRR btw.
More on reddit.com 36
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October 15, 2023Videos
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Asymmetric Marketing
asymmetric.pro › top-insights-average-marketing-budget-by-industry
2024 Average Marketing Budget by Industry: Top Insights
October 22, 2025 - The average marketing budget allocation varies widely across industries. In 2023, the typical marketing budget was approximately 9.1% of revenue, which has seen an upward trend from previous years.
HawkSEM
hawksem.com › home › what percentage of revenue should you spend on marketing?
What Percentage of Revenue Should You Spend on Marketing?
April 29, 2025 - ... The U.S. Small Business Administration says typical marketing spending for profitable businesses making less than $5 million in sales annually is about 8% of the total revenue.
Noah Digital
noahdigital.ca › home › the average marketing budget spend by industry— 53.4% goes digital, 46.6% stays traditional.
The Average Marketing Budget Spend by Industry— 53.4% Goes Digital, 46.6% Stays Traditional.
July 31, 2025 - Recommendation Based on Research: Businesses should allocate between 39.3% and 75.5% of their marketing budgets to digital marketing and between 24.5% and 60.7% to traditional marketing, depending on their industry.
Reddit
reddit.com › r/smallbusiness › how much money do you spend on marketing?
r/smallbusiness on Reddit: How much money do you spend on marketing?
January 4, 2024 -
I have a small service based local business. We generate almost $1m revenue last year. Spent just over $100k in marketing spend and agency. It doesn’t feel like it’s working as our revenue hasn’t increased with this marketing spend (this is for PPC and social media). Am I reading it correctly, is revenue all I should be focusing on at the end of the day to work out if they’re effective with my money?
Is it worth continuing to spend money on agency, do you do the marketing yourself?
Top answer 1 of 55
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Your agency is doing a shit job, simply put.
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Annual advertising expense for most of my clients is between 2 and 3 percent of total sales revenue ($24K to $30K). You are spending 10 percent and getting no positive results. So, the first thing I would do is stop spending the money. Next, I would develop a strategic marketing plan. Goal and objective – increase sales from $1.0 million to $1.25 million Market segment – pregnant females between ages of X to X, income range, etc Strategy – target homes (census tracts, Zip Codes), doctors offices, baby shower shops, etc. Tactics – for example, website, direct mail, local cable TV ad, social media (FB page), submit articles to pregnancy magazines, etc. Estimate benefit cost of each tactic under consideration Budget – establish overall budget (i.e. $30K) and then choose a mix of tactics that has greatest potential for ROI
Howtosaas
howtosaas.com › blog › marketing-spend-benchmark-report
Marketing Budget Calculator + Benchmark Report
You can use the marketing budget calculator below to see the average spend for companies in your sector and industry, with comparable headcount and revenue. This calculator uses the data above on marketing budget as a percentage of total revenue. As we've seen above, the average marketing spend varies significantly based on the size and industry of your business.
WebFX
webfx.com › home › digital marketing › pricing › the cost of marketing — a complex marketing budget breakdown
The Cost of Marketing — A Complex Marketing Budget Breakdown
Small-to-midsized businesses (SMBs) typically spend from $50 – $6,000 per month. However, the cost of marketing varies depending on the specific services offered and your chosen agency.
Published November 5, 2025
Etropo
etropo.com › blog › marketing-budgeting › average-marketing-budget-by-industry
Average Marketing Budget by Industry | etropo
April 7, 2025 - You can learn here more! The average marketing budget allocation for small businesses typically ranges from 5% to 10% of their revenue.
Sopro
sopro.io › home › the state of marketing spend 2025
The State of Marketing Spend 2025 - Benchmarks & trends | Sopro
March 26, 2025 - Looking for an internet or broadband provider lead generation agency? How about a telecommunications lead generation agency? Whatever your industry, we have the experts. To help small and medium-sized businesses (SMEs) plan and track their marketing spending, we’ve created a Marketing Budget ...
Forrester
forrester.com › home › featured blogs › the average b2b firm invests 8% of revenue in marketing — but that’s not the whole story
Benchmark Your B2B Marketing Budget
December 17, 2024 - According to Forrester’s 2024 B2B Marketing Budget Benchmarks: Overview (client access only), the average B2B firm invests 8% of annual revenue in marketing. What does this mean for your business?
myMarketing
mymarketing.io › home › marketing spending infographic
Top Marketing Spending Per Industry | myMarketing
February 16, 2022 - Construction companies can derive ... average marketing expenditure for construction companies lies between 5% to 10% of their annual revenue....
Boomcycle
boomcycle.com › blog › right-percentage-of-gross-revenue-to-invest-in-marketing
What's the Right Percentage of Gross Revenue to Invest in Marketing? - Boomcycle Digital Marketing
3 weeks ago - A company with $40 million in annual revenue would be averaging an allocation of approximately $2.8 million to marketing. Given that most companies fall between 7-11% for marketing budget as a percentage of revenue, a reasonable range for a ...
Improvado
improvado.io › blog › performance › how to create a marketing budget: a complete guide for 2025
How to Create a Marketing Budget: A Complete Guide for 2025
November 19, 2025 - Larger enterprises tend to spend ... often invest ~7–10% in marketing, whereas small businesses (<$10M) might invest 12–15% or more to establish their brand....
McKinsey & Company
mckinsey.com › capabilities › growth-marketing-and-sales › our-insights › beyond-belt-tightening-how-marketing-can-drive-resiliency-during-uncertain-times
Cost cutting & marketing budgets in uncertain times | McKinsey
June 26, 2023 - Doing so will enable marketers and CFOs to partner on quantifying marketing spend, demonstrate ROI, and link value to the business. Get granular to find the ‘bad revenue’ to cut. Rather than simply making cuts across the board, marketing leaders should delve into budget details and performance for both product marketing and consumer marketing to figure out what’s being spent on different kinds of channels, types of media, market segments, and geographic areas.
Gartner
gartner.com › en › marketing › topics › marketing-budget
Marketing Budgets: Benchmarks for CMOs in the Era of Less
July 1, 2025 - Optimize your marketing budgets with key insights, tips and strategies to maximize ROI and plan your marketing spend effectively.
Demandbase
demandbase.com › home › resources › the cmo’s guide to setting and defending your marketing budget and roi
Average Marketing Budgets by Industry | Demandbase
November 6, 2024 - The cmosurvey.org publishes lots ... etc. In Sept 2022, the marketing budget accounted for an average of 7.8 percent of revenue at B2B product companies, and 5.9 percent for B2B services companies....
Spendesk
spendesk.com › blog › marketing-budget-examples
5 excellent marketing budget examples to copy | Spendesk
March 19, 2024 - Like most business operations, determining a marketing budget can be a challenge. In this article, we'll explore marketing budget examples you can model to get started on creating your budget. Marketing spend varies by industry, company size, and growth rate. You can often estimate your marketing spend based on a percentage of the revenue for your business.
Motarme
motarme.com › home › blog › how much should you spend on marketing?
How much should you spend on Marketing? - Motarme - B2B Lead Generation
March 21, 2025 - Again, given Gartner’s clientele, these results represent the spend of mostly larger companies. For a small business perspective, the US Small Business Administration quotes a report indicating average marketing spend was 7.9% of revenues.
Statista
statista.com › statistics › 742988 › marketing-budget-share-category-usa
U.S. each sector budget's share for marketing 2024 | Statista
November 19, 2025 - Budget anticipation of marketing managers in Sweden 2019, by companies’ revenue · Share of company's revenue spent on marketing according to CMOs in the U.S. 2011-2024 · Expected change in marketing spend worldwide 2017, by channel · U.S. small businesses: presence of marketing budget 2016