December 11, 2024 - It broke every advertising convention at the time: no product shots, no features—just a bold narrative that aligned Apple with freedom, creativity, and rebellion. The Macintosh launch that followed cemented Apple’s identity as a brand for innovators and iconoclasts. ... Be bold: Revolutionary campaigns often defy the status quo to make a statement.

August 11, 2025 - This blog introduces 16 of the best marketing campaigns to see in 2024, from Barbie and Hilton Hotels, to KFC, Nike, and Netflix.

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Advertisement · Skip to content · The best ad campaigns of the past year · The 100 most-awarded ads were compiled by analyzing thousands of campaigns across 19 major industry award programs, including The Drum Awards, throughout 2022. Our list starts at 98 due to tied scores.

Yet, over the past 12 months, some brands have managed to do just that with creative and inspiring work that redefined conventional marketing and advertising. From clever OOH (out-of-home) builds and eye-catching PR stunts to innovative product launches, these campaigns embraced unconventional thinking to deliver activations that captured widespread attention and acclaim. Here’s our round-up of fifty of the most popular and reposted work as featured in the weekly Famous Five newsletter and on our LinkedIn page. ... Visit Oslo delivered the best tourism commercial (maybe even best ad of the year) a masterclass in ‘anti advertising’ created by NewsLab AS.

Impact: This campaign aimed to rebuild trust by openly addressing customer concerns. It showed a willingness to be transparent about their food practices. “Who could forget this '90s commercial? I still remember my family laughing out loud. At the time it was incredibly original, and it still holds up today.” ... Concept: To position Sprite as the more down-to-earth, refreshing option, they used parody advertising tactics like a cartoon mascot to poke fun and make them stand out against other drink competitors.

September 25, 2023 - The best advertising campaign examples make a lasting impact — from Coca-Cola’s Share a Coke to Apple’s Think Different campaigns.

5 days ago - This campaign was so entertaining that it kept people glued to their screens, hunting for the code rather than watching the game. DoorDash turned the Super Bowl into a fun, interactive experience, making their brand impossible to ignore.

3 weeks ago - Watch “Phone,” “Feeling Alive!” “Regrets,” and “Forgot.” Read about the campaign. P.S. E&K makes great 30s, too. Their Reese’s spot was a Super Bowl fave. ... I realize that putting the world’s best advertiser at #15 on this list is ridiculous.

May 12, 2025 - When it comes to promoting their products, Nike has always known how to bring the heat. But this marketing campaign in particular? It felt like an elevated version of the emotion-meets-performance narrative work they do best.

2 weeks ago - Here’s what made Swiggy’s campaign stand out: Real-time brand messaging: The billboard adapted its messaging in real-time, reflecting live match data. Synergy: It merged the thrill of cricket with the promptness of Swiggy’s delivery services. Strategic location: Situated in Mumbai, the billboard capitalized on high visibility in a key market. Live integration: It showcased live moments from the matches, enhancing the relevance of the display. Contextual advertising: Ads for Instamart were triggered based on the progress of the match, advertising quick delivery of party essentials when most relevant.

We can’t share the best marketing campaigns of 2023 without mentioning Barbie The Movie, starring Margot Robbie and Ryan Gosling. Even if you aren’t a fan of Barbie, you couldn’t escape the noise around Mattel and Warner Bros's new movie, ...

August 21, 2025 - The genius behind the GoPro campaign is that it encourages people to use the product and fosters a community around photography. After its continued success, the GoPro team recently celebrated the five years of the GoPro Awards. This inspirational photography contest succeeded in building a community, inspiring consumers, and advertising the highest capabilities of the GoPro product. In addition, as photographers compete to share the best ...

July 15, 2025 - Another great marketing campaign is The LEGO Agency and BETC Paris’ video “The Robbers Try to Steal the Bank - But Do They?” It is a fun, oddball title for a blockbuster movie produced by kids, which is also the campaign’s tagline. The film is a figment of children’s imagination as they play with their Lego sets. The added elements of humor through over-the-top acting and dialogue add playfulness to the ad, ensuring it resonates with the product's primary target audience. This is one of the main reasons why it is still regarded as one of the best digital marketing campaigns.

March 5, 2025 - It serves as an example of how taking risks in advertising can sometimes have huge rewards. ... Beginning in the 1930s, Marlboro cigarettes were marketed toward women with the slogan “Mild as May”. However, in 1954, the brand decided to rebrand and target a new demographic – men. The iconic Marlboro Man was born, featuring rugged cowboys in the great outdoors. This campaign was a huge success and helped Marlboro become the best-selling cigarette brand in the world.

November 8, 2011 - Volkswagen AG (VLKAF) has produced many clever advertising slogans and campaigns over the years, but perhaps their most highly regarded slogan is from 1959: "Think Small." This campaign was created by the advertising agency Doyle Dane Bernbach ...

July 27, 2025 - Marketing is the most important factor to implement in a business growth strategy. So, check out the best winning marketing campaign ideas and practices for 2022.

2 weeks ago - Explore 27+ recent innovative marketing campaigns examples of 2025. With real metrics and practical tips to inspire your next campaign.