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Which web analytics tool is best for small business?
What are the common features of a business analytics tool?
What are the best tools for data analysis in 2025?
I'd like to get an idea of what the popular tools are for data analysis. If you use or like a tool not on the list please provide a comment and why.
For some context, I work at a small engineering firm. We have a mix of technical engineers that would be open to more modern tools like Jupyter, but also have a number of engineers that will take Excel to the grave unless convinced otherwise (mostly because they know it). I'm trying to find a tool that can provide an modern alternative to Excel for number crunching / visualizations and is more inviting than local notebooks but not limiting to the more technical staff.
I put Databricks on here because I know its a popular platform, but wonder if it is a little overkill for the volume of data (gigabytes) we are analyzing at the moment. Also, I feel Databricks/Spark adds more complexity (if my assumption is wrong, please correct)
Also, project collaboration and integration with central resources would be a big plus.

