February 15, 2022 - Popeye’s managed to master the sass game by taking frequent jabs at competitors like Chick-fil-A and Wendy’s. In 2021, the brand tweeted · “…y’all good” in an effort to increase brand awareness and continue engagement with customers on social media. The reason why this worked so well as a marketing campaign is simple — it was funny.

Dove has been long focused on highlighting natural beauty and changing the way people feel about themselves, and this Reverse Selfie campaign (touching film and print, to name a few) is all about a little girl using tons of filters on social media to appear ‘more beautiful’ to her followers with a ‘perfect selfie’. All in reverse. With a film blurring the lines between reality and fantasy, Burberry showed everyone this October that challenging convention and exploring new perspectives can be liberating. Freedom is a great part of the Burberry brand – and this campaign does an excellent job at demonstrating that.

December 7, 2021 - Nonfungible tokens (NFTs) made headlines in March 2021 after a piece of digital artwork sold for $69 million, igniting a flurry of interest around the blockchain-based tech. The craze soon seeped into the marketing world, with brands from Charmin to Coca-Cola quickly jumping on the bandwagon to drum up buzz. Burger King dove into the trend in September with an activation that offers value beyond mere digital art and extended the introduction of its new Keep It Real Meal campaign — custom orders curated by celebrity ambassadors — tied to the burger chain's elimination of 120 artificial ingredients from its menu.

January 11, 2025 - And the pieces clearly caught eyeballs, as Ferguson witnessed its highest customer interaction that year through the voting component and experienced double-digit sales growth in the three months following the campaign. Natural Grocers — “Spring Scavenger Hunt” Sending Natural Grocers shoppers on a hunt for store brands turned out to be a great traffic-driver for the organics retailer and a program that engaged its loyalty members. The May 2021 “Spring Scavenger Hunt” leveraged an ongoing direct email marketing campaign, encouraging shoppers to seek out private brand items across five categories and earn a $5 reward automatically loaded to their [N]power account.

December 3, 2021 - From Airbnb and Aldi to Boots and Deliveroo, the Marketing Week team chooses the first eight campaigns that make up our best of 2021. ... In February, Airbnb declared it would be making a permanent cut to its overall marketing investment, after ...

May 20, 2025 - So sit back, relax, and enjoy seven of our favourite campaigns from 2021. You may even have a lightbulb moment that inspires your own strategy next year. The tradition of giving red roses on Valentine’s Day has been around since the 17th Century, so it’s no wonder people find the gesture a bit stale. Bloom & Wild certainly thought so, and asked its audience for their thoughts. The brand discovered 58% of people thought the flowers were cliché, and 79% would rather receive a more thoughtful present.

If any brand knows how to get the waterworks flowing, it's Disney. The 2021 Christmas campaign launched a week earlier than other major superstores such as John Lewis and Aldi, meaning that The Stepdad conquered the hearts of many way ahead of the festive season.

January 10, 2022 - One of the most innovative and heartwarming ads of the year, Bhima Jewellery’s Pure as love campaign focuses on a trans woman and how her life changes with jewelry. The ad opens up with a young man opening a jewelry box, with his father and mother finding out he wants to transition. She plays around with makeup, gets her ears pierced, grows out her hair and eventually begins wearing saris, with the full support of her family. At 90 seconds, the ad has no dialogue or words, simply showing the woman living her best life with her family supporting her every step of the way.

February 16, 2026 - This collaboration has been one of the best marketing campaigns out there, proving that even the most unlikely partnerships can lead to increased public interest and commercial success. Canned water brand, Liquid Death, known for the “Murder your thirst” and “Death to plastic” slogans, saw its sales skyrocket from $2.8 million in 2019 to $130 million in 2022, all thanks to its anti-hero branding and marketing strategy.

When you think about brands that have your well-being at heart, beer brands aren’t typically the first thing that comes to mind—but maybe Heineken can change that. The Closer campaign is the first in an overarching campaign entitled "For a Fresher World." It follows their popular Shutter Ads campaign that helped bring over 7.5 Million Euros to over 5,000 bars that shuttered during the pandemic. All of them re-opened. ... In April 2021, Dove launched their “Reverse Selfie” campaign, which aims to combat the negative effects of selfie culture on young girls and women.

December 6, 2021 - Adweek's editors rank work from around the world that made an impact, even in turbulent times.

May 28, 2025 - In 2021, it was Charli D’Amelio’s “Charli Cold Foam” beverage; the year before that, it was Ice Spice and her official Ice Spice Munchkins Drink. But in 2025, Dunkin’ tapped the only five-foot blonde that timelines wouldn’t stop talking about: Sabrina Carpenter. ... In honor of her chart-topping single, “Espresso,” Dunkin’ Donuts collaborated with Sabrina to create a very on-brand version of a Brown Sugar Shakin’ Espresso.

December 13, 2023 - We're sharing different types of marketing campaigns, what you need for a successful campaign, as well as the five best marketing campaigns you can learn from for your own creative and powerful marketing.

July 27, 2025 - Marketing is the most important factor to implement in a business growth strategy. So, check out the best winning marketing campaign ideas and practices for 2022.

January 9, 2026 - The logo is featured in most McDonald’s marketing campaigns, but it’s really in your face in this one from 2021. Get it? One of the reasons behind McDonald’s enduring success is excellent brand governance. Every asset is meticulously on brand, and its press kit is accessible and comprehensive. Want to see more iconic restaurant ads? Check out our list of 11 best restaurant marketing campaigns from food giants.

March 12, 2024 - For digital marketing news, best practices, strategy, and learning. ... Português (Brasil)简体中文繁體中文Русский日本語Português (Portugal)TürkçeBahasa MelayuItalianoPolskiRomânăไทย ... Dunkin Donuts is crushing it. They are doing modern marketing better than any brand I've seen.

Awards: Grand Prix, Best Full Funnel Campaign, Best Creative: Multi-video Storytelling ... Creative use of Shorts to reach a variety of convenience store targets, building a fandom, and growing the brand in the long term.

Browse the best social media campaigns, examples and ideas including contests, games and similar applications from leading brands in 2024.

Squid Game, the Korean series on Netflix, became a global phenomenon back in 2021. Now, with the release of its second season in 2024, the hype is back! Some brands are already jumping on the trend, sharing Squid Game-related posts … ... October brings with it more than just crisp air and falling leaves – it’s the season when brands unleash their most creative and hauntingly memorable Halloween marketing campaigns. From eerie storytelling to spine-tingling visuals, some of the best Halloween campaigns …