The best digital marketing firms in the USA provide a range of services that support growth, customer acquisition, and performance optimization. According to our top agencies, these are the most sought-after services: 

• Search engine optimization (SEO): Technical, on-page, and off-page optimization to increase organic visibility and capture high-intent search demand 
• Paid advertising (PPC): Creating and launching paid campaigns across search and social channels to drive qualified leads 
• Content marketing: Creation of bottom- and mid-funnel assets (blogs, case studies, infographics, whitepapers) to inspire action and drive engagement 
• Social media marketing: Using social platforms to distribute content, run campaigns, and generate demand from target B2B audiences 
• Email marketing: Sending targeted email campaigns that nurture leads, support sales follow-up, and drive conversions 
• Conversion rate optimization (CRO): Data-driven testing and funnel analysis to improve lead capture and conversion efficiency 
• Web design and development: Designing and building fast, conversion-focused websites and landing pages to support lead generation efforts 

Rocksalt Marketing observed that SEO has the highest demand amongst all digital marketing services at 40%, followed by web design at 35%, and paid media at 25%.  

Before hiring the next digital marketing firm for your business, ask these questions to confirm strategic fit and long-term value: 

Relevant Background 

1. Can you share case studies or client references from our industry or engagements with a similar scope and complexity? 
2. Are you currently working with any of our direct competitors? 
3. What digital marketing services are your core areas of expertise? 

Services and Processes 

1. What tools and attribution methods do you use to track and report performance? 
2. Can you walk me through your entire process from discovery and strategy to execution and optimization? 
3. How do you identify and address underperforming campaigns? 

Related to Your Project 

1. What results can I expect? What is your basis for your answer, and what is your expected timeframe? 
2. How will you integrate your strategies with my existing marketing, sales, and tech stack? 
3. How do you measure success and report campaign results? 
4. What creative, technical, and marketing assets will I own after the contract ends? 

American companies tailor their pricing based on the client’s market goals, industry standing, competitive environment, timeline, and project scope and complexity.  

Below are the average hourly rates of North American digital marketing firms according to Promethean Research’s latest survey: 

• About 17% have an hourly rate of $150-$174. 
• 36% of digital agencies charge around $175 to $199 per hour. 
• 32% of companies have a rate of $200-$249 per hour. 

In terms of monthly retainers, HawkSEM reports that the digital marketing budget ranges between $1,500 and over $10,000.   

Here's a breakdown of monthly rates for core marketing services: 

• SEO: $1,000-$30,000 
• PPC: $1,500-$10,000 
• Social media marketing: $900-$20,000 
• Content marketing: $2,000-$30,000 
• Email marketing: $300-$1,500  
• Digital PR: $5,000-$100,000+