If you’re keen to focus on toys and cosmetics, there’s definitely still room to win but it’s all about timing and positioning. In toys, nostalgia and novelty are a winning combo: Plush toys – soft, cuddly characters never go out of style. Highlight craftsmanship and partner with parenting influencers to showcase the emotional connection. Action figures – pop-culture figurines attract collectors and fans. Detailed designs and dynamic poses help them stand out, or you could collaborate with fan communities to build a loyal audience. Card & board games – games foster social interaction and have endless variations. Emphasize diverse themes and gameplay to target families and game-night enthusiasts. Building blocks/STEM kits – educational toys like magnetic tiles or coding kits are popular for promoting creativity and cognitive development. In beauty and wellness, products that feel like “luxury hacks” dominate: Heatless curling rods – there are hundreds of millions of TikTok views under #heatlesscurls, so give satin or silk curling rods a try. Lash lift kits – DIY lash-perm kits have been big for a while and continue to provide spa-like results at home. Hair wax color sticks – temporary color sticks have exploded on TikTok thanks to transformation videos, plus they’re reversible and damage-free. Ice rollers – facial rollers that depuff and calm skin are staples in morning-routine content, and they pair well with skincare sets for easy upsells. A few more tips: Stay ahead by watching TikTok, looking for products that are visually satisfying and easy to demonstrate. Use tools like AutoDS or Minea to spy on ads, filter by niche, and import products without manual work. Read Amazon and TikTok comments to see what buyers love or wish existed - that’s free research for your next hit. Viral products burn out fast, so test quickly, keep margins healthy, and always have the next item ready to go. Answer from IndyDayz on reddit.com