I'm seeking recommendations for online stores that specialize in elegant, high-quality clothing. My aim is to discover more shops offering "old money" styles. I'm based in Sweden and i already know of the following stores:

• John Henric

• Oscar Jacobson

• Volt Fashion

I'm aware of major brands like Loro Piana, Ermenegildo Zegna, Brunello Cucinelli, and Massimo Dutti. However, I'm having difficulty finding other high-quality stores, especially those based outside my country. Any recommendations would be greatly appreciated. Only European online stores.

TL:DR: Do you know any European clothing brands that aren't ultra expensive? I expect to pay more than usual, but hopefully not 5 or 10x more.

Long version:

We've had some great threads about European clothing alternatives such as this, but clicking the links in that thread is fairly depressing since every brand I looked at had pretty high prices. And I do understand that quality clothing made in the EU is going to cost more, but it feels like most European brands market themselves as luxury brands allowing them to charge high margins on their clothing. It's hard to find brands that sit somewhere inbetween fast fashion and these luxury brands.

isto.pt is a good example of what I'm describing. They make their clothes in Portugal, they claim to get their materials sustainably and to only work with factories which pay above a certain wage, which is all great. They're also very transparent about their production costs for every piece, which is cool but it also exposes my problem with these brands.

If you look at their basic t-shirts, they have a cost breakdown which amounts to 11€ - which is a lot in comparison to a t-shirt you buy at a fast fashion store - but they sell them for 35/40€ - a substantial margin. Meaning there's room for those t-shirts to be made sustainably in the EU for not that much - these brands just choose not to since their target audience are people with deep pockets.

So, what brands can I get a basic t-shirt at that's not going to cost me an arm and a leg?

EDIT: Thank you very much for all the replies, I'm going to be clicking a bunch of these links.