Discover a range of free social media tools designed to help you track and analyze your social media performance.

May 3, 2022 - Compare your handles head-to-head against the competition. Plus, free social benchmarks by industry!

August 28, 2025 - Buffer offers a free plan with limited capabilities. Their Team plan starts at $12/month for 1 channel. Keyhole delivers real-time tracking and reporting to monitor social media performance across platforms. It offers detailed insights into hashtags, keywords, and account metrics, helping agencies understand audience behavior and measure campaign impact. These analytics make it easier to identify emerging trends, track brand mentions, and optimize content strategies.

To turn data from social media reporting tools into actionable and valuable insights for clients, it's best practice to include the following metrics and sections in a custom report built to meet your client's needs. The free social media report template, included with all AgencyAnalytics client reporting plans, includes the core building blocks to get you from zero to hero in seconds.

August 29, 2025 - Discover the top 20 social media analytics and reporting tools, both free and paid, to track performance, measure ROI, and optimize your marketing strategy.

October 10, 2025 - Price: starts at $199/month. Free head-to-head analysis. Does your social media strategy include Pinterest? While the native Pinterest Analytics feature is great, Tailwind’s social media analytics software offers all that data and more.

Select a social media report template (all DashThis templates come with pre-built KPIs; you don’t need to add them one at a time manually) ... Here's a list of the best social media analytics tools you should use for your marketing campaigns. These are free social media tools anyone can use to track their social media efforts.

February 3, 2023 - Connect all your social media channels, track performance, and get actionable insights in seconds with this social media analytics report template. ... Get free social media report templates recreated from real reports built by marketers.

Get even more engagement out of your best content. Identify top-performing posts in seconds and use AI to recreate the magic without duplication. Analyze and track your ROI, benchmark against more competitors, and create custom metrics with Hootsuite’s premium analytics solutions. Plus, bring all your social and web metrics to one place, including Google and Adobe Analytics. ... Learn everything there is to know about social media analytics, and get a free report template, with this guide.

February 4, 2023 - Start free with Whatagraph today. Hootsuite is best known for scheduling posts across multiple platforms, but it also offers a decent set of analytics features. It’s great for social media managers who want to monitor engagement, post performance, and audience growth from one place. ... But it’s worth noting: customization is limited, data blending isn’t possible, and it lacks advanced reporting features agencies often need for client work.

At Buffer, we define social media analytics as the process of gathering and analyzing data from social media channels for the purpose of guiding our marketing strategy and measuring our performance against our social media goals. Some examples of data points include number of likes, comments, engagement rate, follower growth, and daily average clicks, just to name a few important ones. With Buffer’s analytics tools, you can track performance metrics, get recommendations to grow your engagement, and create reports for Instagram, Facebook, X (Twitter), and LinkedIn. Our Analyze tool is available on all paid plans and you can try it for free on our 14-day free trial.

Price: Free for standard analytics; Google Analytics 360 is available for enterprise needs with custom pricing. Social media reporting connects your social activities to business objectives and the bottom line.

Accessible (and Mostly Free) Social Media Analytics Tools

October 1, 2025 - Social media reporting is a Premium feature on Metricool. All Premium plans include branded logos, while Advanced/Enterprise plans unlock even more customization like branded templates, layout editing, and the ability to choose which metrics appear. ... Just getting started? Grab our free social media analytics reporting template to organize your social media data in a clean, easy-to-follow format.

5 days ago - Start a free trial or request a demo to explore Sprout Social’s reporting features. How long does it take to create a social media report? Manual reporting takes several hours to days, depending on platform coverage.

October 17, 2023 - Social Status is the web’s best social media analytics and reporting tool for agencies and brands.

December 19, 2024 - For analytics and reporting, I’d recommend checking out tools like Hootsuite Insights, Sprout Social, or Agorapulse. They offer in-depth analytics, customizable reports, and easy-to-understand dashboards. Another cool option is Google Data Studio – it’s free, and you can create custom ...

Free Search includes 7 days of historical data. Talkwalker’s complete social media management tool offers up to 5 years of back data. It can also provide custom reports.

Download our free PDF and Google Slide templates to create your own analytics report and start showcasing your results.

Facebook Ads AnalysisFind Best ROAS Ads Find Ads with Zero PurchasesFind Week-Over-Week ROAS Trend Free Interest Targeting Tool · Facebook Page AnalyticsInstagram Page AnalyticsLinkedIn Page AnalyticsYouTube Page AnalyticsBest Time to Post on FacebookBest Time to Post on InstagramBest Time to Post on LinkedinBest Time to Post on Youtube