With the right advertising strategy, Google Ads can be very successful in helping a brand get its products and services in front of more consumers online. The success of Google Ads often depends on a business’ strategy for targeting the right audience and the quality of its ad content. Google Ads are more likely to be successful for businesses that conduct keyword research to optimize their bids on relevant keywords that they can rank highly for within their budget; and those that produce high-quality ad content, including graphics and landing pages that offer real value to their audiences.

It includes 3 hours of on-demand video lessons, broken into short, easy-to-follow modules. You’ll have 90 days of access, so you can learn at your own pace and earn a certificate when you finish.

You’ll cover AdWords basics, account structure, keywords and match types, ad creation, extensions, display advertising, campaign management, performance metrics, bidding strategies, and optimization techniques.