January 23, 2025 - Explore 10 effective marketing strategies for 2025, including AI, content evolution, voice search, and omnichannel marketing to elevate your brand.

May 22, 2025 - Example: Use automated email sequences to nurture leads through the customer journey, providing them with relevant content at different stages of their purchasing decision. By integrating these strategies, you can build a robust marketing plan that drives growth, engages your audience and positions your brand as a leader in the industry.

November 7, 2024 - For example, an e-commerce business selling handmade jewelry may choose to sell through their own website as well as on popular online marketplaces like Etsy or Amazon. Promotion encompasses all the activities and strategies a business uses to make its product or service known and attractive to the target audience.

January 4, 2024 - By creating a strong brand identity and using strategic marketing techniques, they've built a loyal customer base who appreciate their commitment to quality and uniqueness. On Running's marketing strategy centers on innovation, sustainability, and a performance lifestyle. They emphasize unique technology and design in their products. While highlighting their commitment to sustainability. Their Cyclon service (a fully recyclable running shoe subscription service) is just one example of this approach:

August 21, 2025 - Few campaigns have leveraged influencer marketing as effectively as the California Milk Processor Board’s “Got Milk?” Campaign. In 1993, a focus group headed by a partner at the San Francisco-based advertising firm Goodby, Silverstein ...

March 27, 2025 - For example, say you’re creating a marketing strategy for a new fashion brand. Your strategy might target young Gen Z students and position the brand as trendy and affordable. But, a strategic marketing plan is a detailed tactical roadmap that outlines the specific actions and tactics that ...

March 31, 2023 - Apple is known for its focus on user experience. It is what lies at the heart of its marketing strategy. Apple's best marketing strategies focus on examples making the experience easier. Its products are designed to make users' lives easier and more enjoyable.

October 2, 2024 - You can’t rely alone on the good intentions of your existing customers, however, so you need to actively encourage the referrals, usually by incentivisation. For example, online cloud storage company Dropbox rewards customers who have referred someone else with 1 GB of extra storage space. Types of referral marketing incentives: ... Mastering effective strategies is critical for sustainable growth.

October 28, 2025 - Brands using AI-powered predictive analytics report up to a 30% increase in marketing ROI, as they can fine-tune their strategies based on accurate data-driven insights. The customer experience (CX) is where digital and traditional marketing come together to create a seamless journey across all touchpoints. Whether online or in-store, customers expect a consistent, frictionless experience. Take H&M, for example — they allow shoppers to scan items in-store and check out via their mobile app, blending the physical and digital worlds for added convenience.

May 31, 2024 - To avoid falling into this statistic ... strategies. Studying what top businesses have done to drive customer engagement can give you ideas to incorporate into your own digital marketing strategy and help align your campaigns with your brand. In this article, we’ll explain what you need to know about creating a marketing strategy and discuss some of the best examples of marketing ...

July 31, 2023 - Companies use technology to store data about customers in order to provide more personalized advertisements and offer special deals.Example: A mass retail store sends birthday discount coupons to customers enrolled in their rewards program.Related: Relationship Marketing Campaigns: 5 Winning Strategies

Section III details the university’s strategic action plan, including success metrics. The University of Illinois marketing plan is effective because it breaks down the high-level components of its strategy, as well as specific marketing tactics. Instead of aiming for generic goals like “interact with high school students,” the plan indicates specific tactics to make that happen, such as direct mail campaigns, swag, and events. As this marketing plan example ...

May 12, 2025 - One of the most common pull marketing strategy examples involves pharmaceuticals. Many drugs are advertised on television and in online venues, along with a call-to-action that suggests the patient ask their doctor about the product. Unlike strategies that use traditional product pushes, the pull strategy bypasses marketing middlemen and directs the call-to-action to the consumer.

February 20, 2025 - One of their best marketing strategies is how they make it easy for their customers to share branded user-generated content. For example, GoPro’s editing programs create videos with easily recognizable start and end frames that feature GoPro’s logo and branding.

Marketing for startup businesses doesn’t have to break the bank. Discover five essential marketing strategies for startups from The Hartford’s Business Owner’s Playbook. Lay a solid foundation for startup marketing, develop a marketing plan, conduct market research, build a digital presence ...

Research digital marketing pricing, marketing budget examples, and typical budgets for your industry to help you decide on your budget. Your goals will also be a deciding factor in how you allocate your spending since you’ll likely want to dedicate more resources to your most important goals. Next, choose the digital marketing channels and strategies that will best match your brand, help you reach your target audience, and help you achieve your goals.

June 4, 2025 - For example, Walmart (WMT) is widely known as a discount retailer with “everyday low prices.” Low prices are its value proposition, so all its business operations and marketing efforts are rooted in that idea, which appeals to its core consumer base. Its marketing strategies may be found on TV, in print, or on the accounts of social media influencers, but they all emphasize the same value proposition of low prices on everyday products.

May 20, 2025 - Sure, “show me the money” is a big impetus behind marketing campaigns, but creating a catchy, compelling and resounding strategy is of the utmost importance to reach that bottom line. Whether it’s viral videos, influencer antics or data-driven campaigns, companies with the best marketing strategies are in it to win it.