The Hartford
thehartford.com › business strategy › how to start a business in 10 easy steps › marketing for startups
Marketing for Startups | 5 Effective Marketing Strategies for Startups
Discover five essential marketing strategies for startups from The Hartford’s Business Owner’s Playbook. Lay a solid foundation for startup marketing, develop a marketing plan, conduct market research, build a digital presence ...
HubSpot
blog.hubspot.com › marketing › startup-marketing
Startup Marketing Strategy: 18 Ideas and Tactics That Actually Work
March 13, 2025 - They fell apart when applied to early-stage businesses with tight budgets and small teams. After working with several startups, I’ve seen exactly which scrappy marketing tactics drive leads and revenue — without draining time or budget. If you're scaling a startup, these are the strategies that ...
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Forbes
forbes.com › forbes homepage › small business › entrepreneurs
Top 10 Marketing Strategies For Startups
March 6, 2023 - Sam Kynman-Cole from topVIEW, a digital startup that allows businesses to create virtual 3D tours of their indoor spaces, recommends Google Ads as an effective strategy for B2B companies.
Business.com
business.com › home › marketing › digital marketing
How to Create a Marketing Plan for Startups
February 3, 2025 - You must determine which platforms work best for your startup. Here are a few popular examples: Facebook: Facebook is a social media powerhouse. You’ll find disparate audience types, but you must seek out your target customers and use appropriate Facebook marketing strategies to connect with them.
Reddit
reddit.com › r/startups › marketing strategy for early-stage startup
r/startups on Reddit: Marketing strategy for early-stage startup
February 5, 2024 -
Hi!
I'm a first-time founder and now we with my co-founder are working on launching our solution. We are working on a b2c service that visualizes what people feel based on their notes. Our potential users are women 18-29 who are interested in feeling better.
I'm non-technical so marketing is in my responsibilities. Now I am trying to create something like a marketing strategy for this early-stage launch, and I would like to know your opinions about it, maybe I missed something that could work for us.
In my plan, we start by announcing in personal social networks, like LI, Ig and meeting new people on offline events.
We also would try to have some paid or unpaid announcements in groups on Fb about health, well-being, new apps, AI (we use AI in our service), women entrepreneurs supportive communities.
We were thinking about Tinder Ads, but I didn't have any reviews of it.
We also plan to work with influencers on Ig and YT, maybe TikTok.
And also would like to try Google Ads, IG ads, YT ads.
Have you tried something of it? How it was? Maybe I missed something that worked for you in similar cases?
Top answer 1 of 5
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Couple of questions: — have you tested the idea on your ideal market? If yes (hopefully), where did you gather the data? — why specifically 18-29 y/o females? — majority of your marketing plan is actually just paid advertising. Ads work well to create awareness of the product. You’ll need creator content and organic in order to prove your concept, create trust and facilitate a need. Some simple suggestions: create lead magnets - maybe a quiz or a download where you can offer insight into the product and how it helps. Education works well in this category to show you’re a leader in the space; talk about benefits of looking after your mind, benefits of ‘journalling’, mental health, self-care etc. You can also showcase new data and science in the industry to support the need for downloading your app. Build your email list from here to directly market to them; this is much cheaper, too. influencers - since this is a product that’s linked to emotions, utilising micro-influencers and nano-influencers could work in your benefit because it’s more intimate and relates to the psyche of an individual, meaning they’ll need to trust/genuinely like the person who’s recommending it. conduct your own studies; create proof by showing a side-by-side comparison of how someone feels without your app and how they feel with it. Make sure this is authentic in delivery, otherwise it’ll fall flat and users will see right through it. If the app offers paid features; I’d set up an affiliate programme. Your app could spread quite organically over TikTok this way and content creators will earn a small % - win-win. for organic content, showcase usage of the app on a mobile, create realistic scenes of using the app and how it helps. team up with other brands or businesses where both will benefit, I.e. you could sponsor or partner with other wellness brands in-person or online. consider podcast ads; the variety of ads in a podcast is huge, sometimes totally irrelevant to the pod episode but it feels less passive than google and fb ads, as you usually end up listening to the ads as you wait for the pod episode to continue. there’s also power in showing yourself as a founder on social media! Just a few suggestions, hope it helps.
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Fascinating idea. I am in your target audience btw, and I’m also a new first time startup founder. First, make sure you make sure it’s a good product market fit that is niche enough. Then ask your future customers what they think. As for the marketing strategy, before you do any of ad spend or social media rollout, make sure you have a concise, specific message that you want to convey during your marketing plan. If you don’t have this, you may spend hundreds of dollars in vein. Make sure that message is bulletproof, and then convey it through all of your channels. I highly recommend watching TK Kaders videos on YouTube (go to market plans). Use social media and influencers once you have a message that differentiates yourself enough from the competition, and no, price is not enough to differentiate yourself. Analyze your competitors and see what their messaging is, who their target audience is, and if they received funding. Having competitors is good, and shows there is a market need. If you didn’t have any competitors, I’d be worried.
Mailchimp
mailchimp.com › resources › startup-marketing-strategy
Startup Marketing Strategies: 3 Steps For Success | Mailchimp
This can be something as simple ... your business and its products. The best marketing strategies include a strong physical presence for your business. Keeping all of this information in mind, you are now ready to begin promoting ...
Stripe
stripe.com › resources › more › marketing-tactics-for-startups
Marketing tactics for startups | Stripe
September 16, 2024 - This flexibility is key to transitioning from a small, early-stage startup to a mature business. Creating brand advocates Successful marketing can create a community around a brand, cultivating a sense of belonging with customers. Excited customers often become brand advocates, providing word-of-mouth promotion that is highly effective and cost-efficient. This community-building aspect can be particularly impactful for startups, creating a loyal following early on. Data-driven strategies Modern marketing heavily relies on data analytics.
Salesforce
salesforce.com › blog › ai-marketing-strategies-for-startups
10 AI Marketing Strategies For Startups: Triple Your Efforts
June 23, 2025 - ... Influencer marketing is proving effective — with 67% using it for awareness and 54% for credibility. You can use AI tools to find influencers who align with your startup’s values and target audience.
Close
close.com › blog › startup-marketing-strategies
Solid Startup Marketing Strategies for Growth-Hungry Startups
Lack of cash flow is the number one reason new startups fail. So, implement these six startup marketing strategies to get powerful wins and gain market share.
DigitalOcean
digitalocean.com › resources › articles › marketing-ideas-for-startups
20 Low Cost Marketing Ideas for Startups | DigitalOcean
Ask referrals to opt-in to email: When someone refers someone to your business, ask for permission to add their email address to your email list. This allows you to keep in touch with the referred customer and build a relationship with them. Ensure that a referral opts-in and you’re following email marketing best practices regarding spam. Experiment with your offer: Test different offers, incentives, and reward structures to see what works best and adjust accordingly if your offer is not earning your startup referrals.
Fit Small Business
fitsmallbusiness.com › startup-marketing-strategies
15 Effective Marketing Strategies for Startups
July 31, 2023 - If you’re ready to start planning your webinar, check out the seven best video conferencing software for businesses. Influencer marketing isn’t just for big brands—it’s also an excellent way for new companies and small businesses to reach niche audiences. In fact, studies find that influencer marketing can even drive revenue by up to 6.5 times. When doing influencer marketing for startups, look for less expensive niche influencers (such as micro- or nano-influencers) who create content for your specific target audience on blogs or social channels like Instagram and YouTube.
Workast
workast.com › blog › 10-low-budget-marketing-strategies-for-startups
10 Low Budget Marketing Strategies For Startups | Blog | Workast
February 20, 2025 - For instance, if you’re a shoe manufacturer and/or seller, talk about the latest collections available in the market, and then link your post to the product page. Search engine optimization (SEO) is one of the most capable low-budget marketing ...
Neil Patel
neilpatel.com › blog › 24 unique startup marketing strategies that actually work
24 Unique Startup Marketing Strategies
January 15, 2025 - Here are 24 ways to start growing your new business like never before. If you want to develop a huge following very quickly, you need to look into referral marketing. This is a basic strategy where you allow customers to help promote your product for you. It’s a simple concept, but it isn’t used nearly enough by most of the startups I’ve seen.
American Public University
apu.apus.edu › home › area of study › business and management › business and management resources › low-cost marketing strategies for new entrepreneurs
Low-Cost Marketing Strategies for New Entrepreneurs | American Public University
April 1, 2025 - A great marketing tactic that new entrepreneurs can use to grow a business is to create strategic partnerships with complementary businesses. This method can help business owners expand their reach to attract new customers without substantial ...
Growthmarketinggenie
growthmarketinggenie.com › home › 11 growth marketing strategies for startups and smes
11 Growth Marketing Strategies for Startups and SMEs - Growth Marketing Genie
July 2, 2020 - Influencer marketing is one of the best brand marketing techniques, as recommended by digital marketing experts. It is a highly effective technique that allows you to gain visibility on social platforms and grow your small business.
Gravitate Design
gravitatedesign.com › blog › content-marketing-for-startups
Content Marketing for Startups: 10 Ways to Drive Traffic
October 11, 2023 - Analyze and Refine: Measure performance using metrics like traffic, engagement, and conversion rates. This helps refine strategies and make informed decisions for future efforts. These content marketing best practices are proven to work for all businesses, small to large.
Emeritus
emeritus.org › home › blog › digital marketing › top 5 digital marketing strategies to skyrocket your business
Top 5 Digital Marketing Strategies for Startups and Businesses
February 26, 2024 - Whether it’s through Google Ads or social media platforms like Facebook Ads, PPC can provide a great ROI, especially for startups looking to make the most of their marketing budget. ALSO READ: What is Pay Per Click Advertising? How is it Useful in Digital Marketing · Begin with a small budget and test different digital marketing strategies. Once you identify what works best, gradually scale up your efforts.
Ninjapromo
ninjapromo.io › blog › digital marketing for startups: the ultimate guide for 2025
Digital Marketing for Startups: The Ultimate Guide for 2025
October 28, 2025 - Email has so many advantages, particularly for startup businesses. Startups today need to focus on sending high-quality, personalized emails that truly resonate with their audience. However, email personalization still poses challenges: 17% of marketers struggle with developing the right content efficiently. So this needs to be approached responsibly. With your mailing list, you have the names and emails of people truly interested in what you have to offer–what digital marketing strategists call ‘warm leads.’ You always have a way to get in touch with them when and how you want to, even tailoring messages (called segmentation) to give a more personalized experience with your brand based on their past purchases or behavior.
Forbes
forbes.com › councils › forbescommunicationscouncil › 2021 › 03 › 30 › eight-marketing-strategies-every-startup-or-small-business-can-afford
Council Post: Eight Marketing Strategies Every Startup Or Small Business Can Afford
August 12, 2024 - Mobilize your customers to spread the word about your products or services by reminding them to share their experiences and incentivizing them to bring new business to you. You’ll likely get highly qualified leads at a lower overall cost of acquisition than if you had to find them on your own. Even with a modest budget, there are many options available to you to create a solid marketing plan as a startup or small business. By employing a number of different affordable strategies that address the entire marketing funnel, from awareness through conversion and advocacy, you can strategically, creatively and tactfully garner customers and build revenues to eventually reinvest in your marketing efforts and speed up your growth.