January 23, 2025 - Explore 10 effective marketing strategies for 2025, including AI, content evolution, voice search, and omnichannel marketing to elevate your brand.

November 7, 2024 - For example, an e-commerce business selling handmade jewelry may choose to sell through their own website as well as on popular online marketplaces like Etsy or Amazon. Promotion encompasses all the activities and strategies a business uses to make its product or service known and attractive to the target audience.

May 31, 2024 - A good social media strategy builds online communities around a business while creating paid ads that encourage people to visit their pages or engage with their brand. In 2023, marketing professionals reported that Facebook delivered the best return on investment (ROI) of any social media channel.

Answer (1 of 18): * Spotify * GoPro * Twitch * Nike * Red Bull 1. Spotify: Spotify is one of the many streaming music services, but its unique focus on helping users find new content makes it stand out. Spotify is a music streaming service that breaks with the norm and offers a completely ne...

The University of Illinois marketing plan is effective because it breaks down the high-level components of its strategy, as well as specific marketing tactics. Instead of aiming for generic goals like “interact with high school students,” the plan indicates specific tactics to make that happen, such as direct mail campaigns, swag and events. As this marketing plan example for Sony shows, it’s possible to compose a simple but actionable plan for your team.

October 27, 2025 - Some of the easiest-to-understand examples of content marketing strategy include articles, posts, and other informational content that companies disseminate online or in newspapers and magazines. This content tends to provide useful information to consumers, without directly attempting to promote ...

January 4, 2024 - And you can also use filters to narrow down your results and find the best keywords for your SEO strategy. Once you have a list of potential keywords, strategically incorporate them into your website's content, meta tags, and other SEO-related elements. This will help optimize your SEO strategy and improve your website's visibility. An influencer marketing strategy involves partnering with influential individuals or brands to promote your products or services. For example, the collaboration between McDonald's and rap artist Travis Scott, known as "The Travis Scott Meal."

Answer (1 of 21): Imagine you’re shopping for a few random items in a supermarket. You have to choose between two different brands of laundry detergent. Would you choose A or B? Keep your answer in mind. Next, you’ve to buy toothpaste. Which brand do you buy? Okay, you have another decision ...

2 weeks ago - Overreliance on nostalgia marketing can make your brand feel dated or static. The most effective campaigns stay self-aware and dynamic—acknowledging the past while keeping a contemporary edge. The wine industry offers strong examples because it's steeped in heritage and tradition, yet increasingly driven by modern design and storytelling.

This happens only with a marketing strategy that helps customers connect with your identity, products, and values. Take Peloton, for example. While thousands of retailers sell exercise bikes for much less, Peloton can charge over $1,000 for its equipment because it’s built a premium brand in the fitness space. Its customers see it as the best ...

June 4, 2025 - The ultimate goal of a marketing strategy is to achieve and communicate a sustainable competitive advantage over rival companies. To do this, a business must understand the needs and wants of its customers. Whether it’s a print ad design, mass customization, or a social media campaign, a marketing asset should effectively communicate a company’s core value proposition. For example, Walmart (WMT) is widely known as a discount retailer with “everyday low prices.” Low prices are its value proposition, so all its business operations and marketing efforts are rooted in that idea, which appeals to its core consumer base.

Think about these as your strategic themes. For example, imagine you're running an innovative online store. Based on your analysis of the current situation and assessment of future opportunities, you might identify 4 marketing programs you need to drive growth:

August 11, 2025 - This blog introduces 16 of the best marketing campaigns to see in 2024, from Barbie and Hilton Hotels, to KFC, Nike, and Netflix.

Describe how you’ll achieve your marketing and sales goals. List marketing channels you’ll use, like online advertising, radio ads, or billboards. Explain your pricing strategy and how you’ll use promotions. Talk about the customer support that happens after the sale.

May 20, 2025 - Sure, “show me the money” is a big impetus behind marketing campaigns, but creating a catchy, compelling and resounding strategy is of the utmost importance to reach that bottom line. Whether it’s viral videos, influencer antics or data-driven campaigns, companies with the best marketing strategies are in it to win it.

August 21, 2025 - If you’re passionate about brand storytelling, discover a few of the most successful marketing campaigns and how you can use similar strategies to improve your organization's marketing efforts. ... One of the most iconic marketing campaign examples is Nike’s “Just do it” campaign.

December 20, 2024 - A market penetration strategy focuses on boosting product sales in existing markets. It’s the least risky approach, as it doesn’t require new products or market entry. Instead, it aims to increase market share through tactics like promotions, price adjustments, or increased product usage. Example: eBay used market penetration strategies to regain market dominance.

Discover how brands like Lush, American Girl, and CAVA are redefining relevance in the digital age by embracing authenticity, internet culture, and bold experimentation in social media strategy. ... Stay up to date with the week's biggest marketing stories with Marketing Brew Weekly.

September 29, 2025 - This article will review compelling real-world examples of successful digital marketing campaigns from 2023 and 2024, inspiring optimization of existing initiatives and creating more effective campaigns moving forward. ... Optimize digital marketing campaigns with Adobe Mix Modeler. ... A digital marketing campaign is a strategic plan designed to promote your business online.