June 26, 2024 - Full-funnel approach: The most effective programmatic advertising strategies engage users across the entire customer journey, from awareness to conversion, using a mix of channels and formats.

Find out how to develop a programmatic advertising strategy with certain techniques, challenges and best practices.

July 29, 2025 - Both retargeting and lookalike audience targeting can be extremely effective ways to reach more potential customers and grow your business. As the use of programmatic advertising continues to grow, it is important for marketers to align their ...

November 10, 2025 - Its ad-tech partner devised a programmatic strategy that allowed it to secure significant ad visibility during the high-traffic period at optimized costs. ... During a summer sale period, Lacoste aimed to boost sales in three key markets—France, the UK, and Germany. Through an omnichannel marketing campaign using programmatic display advertising, the brand targeted key audiences and significantly improved sales​.

September 4, 2025 - Set Clear Objectives: Establish clear goals for your programmatic ad campaign. Whether it’s increasing ad recall, driving conversions, or boosting brand awareness, having specific objectives will guide your campaign strategy. Choose the Right Channels: Select the programmatic advertising channels that best suit your campaign goals.

October 21, 2025 - While gathering this array of data can be hard, as it requires a well thought-through strategy and proper accumulation of this data in your CRM, there’s an opportunity to extend it with the right partners in place. This way, LiveRamp and Eyeota integration in SmartyAds DSP means that advertisers and media-buyers can access advanced segments for targeting and easily integrate their own first-party data to run ads effectively. You can modify your advertising message, placement, and frequency using programmatic advertising.

July 16, 2025 - The ads were strategically placed to increase impressions and view time to create the maximum impact on the users. The campaign was a huge success. ABC Extra Stout’s viewability touched 86%, 10% of the ads were clickable, and the CTR stood at 0.27%. The ads were also able to reach 68% of the target audience. Volkswagen has used programmatic advertising on many fronts to market its products, but the one we will be discussing here is quite different.

July 6, 2022 - Key strategies for successful programmatic campaigns include real-time targeting and data analysis. This guide covers the best practices to optimize programmatic campaigns to ensure ads reach the ...

February 1, 2022 - Learn more how Programmatic Guaranteed enables publishers like The Guardian to develop and deepen direct relationships with advertisers and ... Explore new environments. Another common strategy is to shift budgets to innovative ad spaces, such as connected TV (CTV).

January 25, 2025 - But with programmatic advertising, the process is streamlined. Using Real-Time Bidding (RTB), advertisers can quickly buy and place ads, often within milliseconds. This automation saves time and resources, allowing marketers to focus on strategy rather than logistics.

M&C Saatchi Performance excels in delivering programmatic advertising solutions that significantly boost campaign effectiveness. Their standout feature is integrating state-of-the-art technology with a data-centric approach, ensuring tailored advertising precision that meets specific client needs. You'll gain a competitive edge with their cutting-edge real-time bidding strategies that optimize your ad spend for the best possible outcomes.

January 30, 2025 - For programmatic advertising to work, advertisers need to properly manage their audience, placements, budget, bidding strategy, creatives, and assets. Companies need to mention and specify target audiences, interests, and other essential parameters when leveraging programmatic advertising.

August 25, 2025 - Your ad could be brilliant, but if it’s not in the right place and targeted at the right people, your campaign will never reach its true potential. Find out what programmatic advertising is, targeting best practices and examine four brands doing it right.

May 22, 2024 - Programmatic advertising campaigns marry cutting-edge technology with strategic marketing to place ads effectively and efficiently. These campaigns analyze real-time data to determine the best opportunities for ad placements across the web, social media, and video platforms.

June 4, 2025 - Allianz, an international financial services company specializing in car insurance, used programmatic advertising to optimize lead generation, reducing customer acquisition costs by 83%. UK agency Digital Willow used DOOH at some of Europe’s busiest airports to grow awareness about the Isle of Man, increasing click volume for a search term related to the travel destination by 263%. Ledger Bennett leveraged ABM targeting, the StackAdapt Creative Studio, and a multi-channel retargeting strategy as part of a B2B campaign for their client, General Electric, increasing engagement 107% above the industry average.

December 9, 2024 - Testing and iteration are key to successful programmatic advertising. Run A/B tests, which is crucial for refining your strategy, adjust targeting and refine creatives to continuously improve your campaigns. To make the most of your programmatic advertising efforts, it’s crucial to follow these best practices:

September 16, 2024 - It allows for real-time automated adjustments to make the targeted ads more effective by testing different ad creatives to see which variations perform best. AI helps you by automating and improving programmatic ad strategy, and it also improves the user experience by only providing contextually relevant ads, increasing the chances of success with the target demographic. When launching an advertising campaign, first outline the goals.

August 5, 2024 - Not to be confused with multichannel marketing, omnichannel marketing connects various marketing tactics under a holistic strategy and aims to provide a seamless, integrated customer experience. If you really want to meet your specific goal, your advertising needs to reflect a unifying message so as not to confuse consumers. Programmatic advertising is incredibly useful for omnichannel marketing because it can reach consumers in a variety of ways to guide them to the end of the conversion funnel.

May 21, 2025 - This approach blends multichannel marketing strategies, enabling you to engage your target audience across multiple platforms. That also includes the growing role of OTT in advertising and programmatic TV advertising, which brings automation and real-time bidding to television ad placements.