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Marketer Milk
marketermilk.com › blog › best-seo-tools
24 best SEO tools I'm using in 2025 (free + paid) | Marketer Milk
5 days ago - Build any SEO workflow and automate it with AI agents. Integrate your Google Analytics data and even use Semrush for free inside of Gumloop to build out genetic workflows that are leveraging real data, whether from your own website or your competitors. The free plan is super generous, and you can create your first AI agent with it, probably for free. It has the best UI and UX of any AI SaaS tool I've seen.
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Reddit
reddit.com › r/seo › what are some free seo tools (actually free) that are not ahrefs & semrush? (not necessary to pay)
r/SEO on Reddit: What Are Some FREE SEO TOOLS (Actually Free) that are not Ahrefs & Semrush? (Not necessary to pay)
October 5, 2023 -

I’m a beginner in SEO looking to change careers and learn SEO.

Ahrefs & Semrush are the two “top dogs” of SEO tools as far as research is concerned.

Are there other tools that do a comparable job but actually free? (Some might be free but have limitations)

What are free tools to use that do a great job for SEO research where paying is not necessary?

But I also hear paying for Ahrefs or Semrush is worth it because of their value and “you get what you pay for” -which makes sense.

Discussions

Best SEO Tool Recommendation?
All in one local tools don't really exist to be honest. When they do offer all or most of the tools you're looking for, they are only great at one or two. I'd especially be wary of this "give recommendations". Tools today, especially the big SEO suites, have a tendency to recommend nonsense just because there is hype or a trend about it and they don't want to be left out. They also all have tendency to recommend things that bring you back to their tool suite or to another tool / service they own. Layer in LLM-AI tech and you can get total junk recommendations pretty easily. Run from any tool that claims they can automate everything for you - it will break your SEO ultimately. I would also try and put a firewall between: Recommendations and Audit + Build citations if at all possible (hire a consultant locally for recommendations and do the work yourself via your tools). Finally, you're only getting a few parts of Local SEO. If you used one tool for all of these things it would: Audit your technical SEO and content, give recommendations on technical SEO and content, build citations for you and/or give you a list of places to get citations / sell those to you. Instead of this I would recommend the following for a solid 2025 proof local SEO strategy today: Citation Building - Bright Local or Fat Joe (no relation) - Note: Neither are GREAT, Bright Local is probably the best available atm. Citation Finding - Whitespark Audit - SEMrush, Ahrefs (if you don't know what you're doing) and Screaming Frog (if you know what you're doing) Other tools for Auditing by yourself - Google Search Console, GTMetrix, PageSpeed Insights Measuring Map Position Changes - Local Falcon, Places Scout - Note: Local Viking isn't great and all of your data is public, Local Dominator I'm not certain about. Measuring overall rankings - SEMRush, SERankings Measuring traffic - Google Analytics 4 Review collection - GatherUp (for general purpose, Judge.me for ecommerce) Google Business Profile Optimization - Consultant or Agency Link Building - Consultant or Agency (do not buy links!) Consensus Building - Consultant or Agency If you use WordPress there are various plugins that might help you with local SEO implementation. This is an incomplete list of them. Yoast - Organization schema + Open Graph / twitter cards + Text link count + Meta data editor (title, description, etc...) + other SEO tools built-in: https://wordpress.org/plugins/wordpress-seo/ Rocketship SEO - Display Google Reviews + Build an automatic Table of Contents for blog posts + use AI to optimize images + use AI to optimize various other parts of the site + IndexNow + Redirect builder + Bot Traffic analysis and redirecting + Visual sitemap builder + XML sitemaps + Organization Schema + Open Graph / Twitter Cards + File Editor + Meta data editor (title, description, etc...) + Compatibility with other SEO plugins (Yoast, RankMath, SEOPress, etc...): https://wordpress.org/plugins/rocketship-seo/ Post to Google My Business (Google Business Profile) - Automate posting to Google Business Profile from your WordPress: https://wordpress.org/plugins/post-to-google-my-business/ More on reddit.com
🌐 r/localseo
49
46
September 6, 2025
What SEO software/tool/service brings you the best value for money?
If this post doesn't follow the rules report it to the mods . Have more questions? Join our community Discord! I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns. More on reddit.com
🌐 r/DigitalMarketing
60
60
October 9, 2024
What's the best SEO tools right now in the market?
Free: Google Search Console (GSC) Paid: Ahrefs and Semrush (just my opinion) More on reddit.com
🌐 r/SEO
279
39
March 30, 2023
What SEO tools are actually worth paying for long-term?
You named two of my favorite tools already: Ahrefs and Screaming Frog. Combine those two with Google Analytics and Search Console, and you’re good to go. Everything else beyond that is just “nice to have”. More on reddit.com
🌐 r/bigseo
92
35
July 14, 2025
People also ask

How do you use free SEO tools?
To use free SEO tools, start by defining your SEO goals like improving rankings, finding keywords, or fixing site errors. Choose a tool that fits your task: use Google Search Console for technical issues, Ubersuggest or AnswerThePublic for keyword ideas, and MozBar for quick on-page checks. Regularly review your data, act on quick wins, and compare a few tools to get a well-rounded view of your site.
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thecmo.com
thecmo.com › home › tools › 22 best free seo tools reviewed in 2025
22 Best Free SEO Tools Reviewed In 2025
Do free SEO tools work for large or enterprise websites?
Free SEO tools can handle small tasks for big sites, but they struggle with large-scale crawls, bulk keyword reporting, and team features. If you manage an enterprise site, use free tools for snapshots and quick checks, but plan to invest in paid solutions for deeper analysis and workflow integration.
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thecmo.com
thecmo.com › home › tools › 22 best free seo tools reviewed in 2025
22 Best Free SEO Tools Reviewed In 2025
What are the limitations of free SEO tools?
Free SEO tools often cap how many queries, reports, or keyword results you get each day. They may miss advanced features like automated reporting, large-scale crawling, or integration with other platforms. For directors and content leads, these limits mean more manual work, time constraints, and potential data gaps when managing large or multiple sites.
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thecmo.com
thecmo.com › home › tools › 22 best free seo tools reviewed in 2025
22 Best Free SEO Tools Reviewed In 2025
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The CMO
thecmo.com › home › tools › 22 best free seo tools reviewed in 2025
22 Best Free SEO Tools Reviewed In 2025
November 7, 2025 - We’ve tested more than 2,000 tools for different marketing use cases and written over 1,000 comprehensive software reviews. Learn how we stay transparent & our software review methodology. This comparison chart summarizes pricing details for my top free SEO tools selections to help you find the best one for your budget and business needs.
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Backlinko
backlinko.com › home › blog › 12 best seo tools for 2025
12 Best SEO Tools for December 2025 (Used by Our Team Daily)
1 month ago - Rank Math is an alternative to Yoast SEO for WordPress websites, and it’s one of several options we cover in our breakdown of the best SEO plugins for WordPress. It offers many features as part of its free version that other plugins charge ...
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Quora
quora.com › Can-you-suggest-any-free-SEO-tools-that-you-recommend-to-your-clients
Can you suggest any free SEO tools that you recommend to your clients? - Quora
For free SEO tools, I always tell my clients to start with the basics. Google’s tools, like Google Analytics and Google Search Console, are amazing - they’ve got you covered for tracking SEO performance and diving into user behavior.
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Analytify
analytify.io › home › best seo software: 15 powerful tools to rank higher in 2025
Best SEO Software: 15 Powerful Tools to Rank Higher in 2025 - Analytify
September 17, 2025 - SEO PowerSuite offers a free version with basic functionality plus two paid tiers starting at $29.10/month (billed annually). Unlike most competitors, there are no monthly plans, but you can save up to 34% with multi-year options.
Find elsewhere
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Quora
quora.com › Which-is-the-best-free-SEO-tool-1
Which is the best free SEO tool? - Quora
Answer (1 of 832): Free SEO Analytics Tools 1. Google Analytics 2. Data Studio 3. Keyword Hero 4. Mozcast 5. Panguin Tool Free Crawling & Indexing Tools 1. Redirect Path 2. Link Redirect Trace 3. Quick Click Website Audit 4. Screaming Frog SEO ...
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Zapier
zapier.com › app picks › best apps
The 4 best free keyword research tools in 2025 | Zapier
June 9, 2025 - We considered over 70 tools for free keyword research. After in-depth testing, here are the 4 best free keyword research tools.
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SE Ranking
seranking.com › free-tools.html
Free SEO Tools: Perform SEO-Related Tasks Without the Cost
5 days ago - Some of the most effective free tools for SEO include Google Search Console, to track your website’s presence in Google search results, Google Analytics, to track website traffic and conversions, and free solutions like those offered by SE ...
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Ahrefs
ahrefs.com › free-seo-tools
Free SEO Tools - Made by Ahrefs
Get more traffic with Ahrefs’ free SEO tools: Webmaster Tools, Keyword Generator, Backlink Checker, SEO Toolbar, and more.
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US Chamber of Commerce
uschamber.com › start › strategy
10 Free SEO Tools for Businesses | CO- by US Chamber of Commerce
August 7, 2025 - Discover 10 beginner-friendly (and free) SEO software solutions to optimize and measure progress on websites, YouTube, and e-commerce channels. Ryan Robinson's Free Keyword Research Tool is an excellent free small business SEO tool because it’s easy to use, shows ranking difficulty, and provides longtail keywords.
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G2
learn.g2.com › best-free-seo-tools
10 Best Free SEO Tools I Reviewed (and Loved) Testing in 2025
June 13, 2025 - Its free tools help marketers align content with top-performing pages and improve SERP visibility effortlessly. Surfer SEO continues to stand out for content optimization in 2025. It analyzes top-ranking pages in real time and offers actionable recommendations to improve keyword usage, headings, and content structure. This makes it a go-to SEO app for content analysis across industries. Semrush is consistently rated as one of the best SEO software platforms for increasing organic traffic.
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Link Assistant
link-assistant.com
SEO Software — All-In-One SEO Tools for full-cycle SEO optimization
Get an all-in-one pack of SEO software — download free edition of SEO PowerSuite. SEO tools, free SEO advice for top rankings on Google, and other search engines!
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Moz
moz.com › homepage › free tools
Free SEO Tools by Moz | Try Premium SEO Checkers for Free - Moz
July 30, 2025 - Explore our suite of premium, free SEO tools and online marketing software. Take your search engine optimization to the next level with best-in-class link analysis, rank tracking, keyword difficulty scoring, local search optimization, and more.
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Morningscore
morningscore.io › home › 20 best seo tools as of may 2025: free and paid tools tested personally
The 20 best SEO tools in 2025? I personally tested all tools
August 13, 2025 - Here are the 20 SEO tools that stood out the most to me in 2025 · The Features column from the table above is explained here: ... Google Search Console has become one of the most best SEO tools.
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SEO Review Tools
seoreviewtools.com › home
#1 Free SEO & AI Tools → SEO Review Tools
Back in 2013 I started developing ... search. And I’m proud to be partnering with the best in the industry including: MOZ, SEMrush and Ahrefs. Just a selection of the Free SEO tools you can find on SEO Review Tools...
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Rankability
rankability.com › blog › best-seo-content-optimization-tools
We Tested 13 Best AI SEO Content Optimization Tools. Here's Our Favorite for 2025 | Rankability Blog
November 6, 2025 - The automated content brief generation saves significant research time, while integrated AI writing tools help overcome writer’s block and speed content production. However, keyword recommendations lack the precision of premium competitors like Surfer or Rankability, and AI-generated content often needs substantial human editing for quality and accuracy. The 5-day free trial makes it risk-free to test. While SEO analysis capabilities are lighter than specialized tools, Frase’s complete research-to-publish workflow makes it ideal for small businesses and individual creators who need affordable, comprehensive content creation capabilities rather than advanced optimization features.
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Seobility
seobility.net › home › seo checker
SEO Checker | Test your website for free with Seobility
October 31, 2024 - the Seobility Ranking Checker. Just enter your domain and the search term you want to check. The tool will immediately display your domain’s ranking as well as the top 100 URLs ranking for this keyword. Try all of these tools for free and without registration!
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SEOptimer
seoptimer.com
Analyze Websites With Free SEO Audit & Reporting Tool - SEOptimer
Additionally SEOptimer provides a range of free SEO Tools such as Backlink Checker, Meta Tags and Robots.txt Generator which will help take you through the actual steps of improving your site.
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Website Builder Expert
websitebuilderexpert.com › home › seo › my roundup of the 15 top free seo tools for your website in 2025
15 Free SEO Tools for Your Site: My Top 2025 Recommendations
February 7, 2025 - Alternatively, you can take advantage of Patel’s “lifetime offer” – starting at $119 – for the best value. The search query data can be formatted as a wheel, a list, or a table. Source: Website Builder Expert · WordStream is a free SEO tool that can help you find the right keywords and boost your website’s ranking.