Self-hosted matomo . We keep analytics entirely inhouse. Answer from krileon on reddit.com
Reddit
reddit.com › r/webdev › what is your favorite website analytics platform—and why?
r/webdev on Reddit: What is your favorite website analytics platform—and why?
March 17, 2023 - Necro, but Rybbit has 9000+ Github stars and is the fastest growing web analytics platform right now ... Google Analytics is my personal recommendatin. ... I call it the "Emperors New Analytics Platform".
Hotjar
hotjar.com › web-analytics › tools
The 12+ Best Web Analytics Tools to Improve Your Site
Analyze where your competitors stand, from their backlink profile to their ranking keywords, and discover which of their content pieces performs best · Audit your own website and identify both technical SEO and content optimization opportunities ... SEMRush: comprehensive SEO, content marketing, competitor research, PPC, and social media marketing platform ... Traditional web analytics tools help you understand who visits your website and what user interaction is taking place.
Best tool(s) to make dashboard for analytics and visualization?
Depending on how much interaction you need to give your users, you should consider Google Data Studio. It is much more limited than the other options you listed, but it is an extremely simple GUI interface for development, does provide basic interactivity (date range, filtering data, sorting tables, exporting charts/data) and is free. I'd be happy to share more if you're interested. More on reddit.com
What is your favorite website analytics platform—and why?
Self-hosted matomo . We keep analytics entirely inhouse. More on reddit.com
Which web analytics tool is considered the best nowadays?
Microsoft Clarity is free and can give you some cool reports like heat maps and will record visits so that you replay a page visit and see how visitors scroll. It has a filter that will let you filter page visits by referrer, browser, and geography, and it will also sync with GA4 so that you can see that data in Clarity. More on reddit.com
Looking for a minimal simple and light web analytics tool
Personally, I am looking at Umami . It looks to have all the basics, without being as heavy as GA. It's also GDPR complaint out of the box, so no need for a cookie banner. Edit: Spelling More on reddit.com
Which web analytics tool is best for small business?
Google Analytics is likely the best free option for small businesses starting out. It provides a wide range of insights with no cost. Other small business options to consider are MonsterInsights for its simplicity and ease of use, or Hotjar for understanding visitor behavior through heatmaps and recordings.
wpmailsmtp.com
wpmailsmtp.com › home › marketing › 10 best web analytics tools for 2025
10 Best Web Analytics Tools to Use in 2025 (Free & Paid)
Can web analytics tools help improve my website conversion rates?
Yes, web analytics tools are essential for understanding visitor behavior and optimizing your website to convert more visitors into customers. Features like heatmaps, user recordings, funnel visualization, and A/B testing can help improve conversion rates.
wpmailsmtp.com
wpmailsmtp.com › home › marketing › 10 best web analytics tools for 2025
10 Best Web Analytics Tools to Use in 2025 (Free & Paid)
What are the two main types of web analytics tools?
The two main types of web analytics tools are on-site web analytics and off-site web analytics. Off-site web analytics monitors activity beyond a company's site, such as social media, search engines, and forums, to understand how a business is performing relative to its competitors. On-site web analytics tracks activity on your actual website to see how it’s performing with details like what content is most popular.
seedprod.com
seedprod.com › home › showcase › 11 best web analytics tools for your website in 2025
11 Best Web Analytics Tools for Your Website in 2025
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4 Open Source (FREE) Alternatives to Google Analytics - YouTube
VWO
vwo.com › home › website optimization › 10 best web analytics tools to boost your digital strategy
10 Top Web Analytics Tools: Features, Pricing & More | VWO
2 weeks ago - The Guru plan, at $249.95 per month, includes more advanced tools. For larger businesses requiring extensive capabilities, the Enterprise plan starts at $5,000 per month, providing the most comprehensive feature set. That was it! These are the best website analytics tools we believe can best ...
Google
marketingplatform.google.com › about › analytics
Analytics Tools & Solutions for Your Business - Google Analytics
Take action to optimize marketing performance with integrations across Google’s advertising and publisher tools. Quickly analyze your data and collaborate with an easy-to-use interface and shareable reports. ... Get a reliable measurement foundation with built-in automation, intuitive and flexible reporting, cross-platform attribution, and so much more. See all features · Use Analytics with other Google solutions to get a complete understanding of your marketing efforts and enhance performance.
Gartner
gartner.com › all categories › web, product and digital experience analytics
Best Web, Product and Digital Experience Analytics Reviews 2025 | Gartner Peer Insights
MoEngage separates itself from its competitors through its robust customer analytics and artificial intelligence-powered customer journey orchestration and personalization capabilities. ... Siteimprove is a cloud-based software that helps over 7,000 companies create high-performing digital experiences. The Siteimprove platform offers tools for optimizing a website’s content quality, accessibility, analytics, SEO, and performance.
Simple Analytics
simpleanalytics.com
The privacy-first Google Analytics alternative - Simple Analytics
Here is why Simple Analytics is the number one privacy-friendlyGoogle Analytics alternativeWe are trusted by 600+ paying customers to provide the insights they need while protecting the privacy of their website visitors ...
Matomo
matomo.org › home
Privacy-first Google Analytics Alternative - App & Web Analytics - Matomo
August 12, 2025 - Matomo is used by more than 1,000,000 websites worldwide, including large corporations, SMEs, governments & non-profit organisations." ... We absolutely love Matomo. The more we learn about this platform, the more we understand what an incredible value is being provided. We evaluated a handful of paid analytics platforms this year and found no compelling reason to switch.
HubSpot
blog.hubspot.com › marketing › guide-to-web-analytics-traffic-terms
Web Analytics Tools & Best Practices That I Live By
August 15, 2024 - It’s essential to have insights into real-time web analytics that tell you how readers are reacting to new content. SimilarWeb is a competitive landscape analysis tool that enables you to compare your website with one of your direct competitors. Not only can you see how competitors rank in the search results, but you can also track their performance — such as traffic and engagement — over time. Best for: If you know who your competitors are and you’re actively competing for the top spot in the search engine results page, then I think this tool is essential.
Usermaven
usermaven.com › blog › best-website-analytics-tools
12 best website analytics tools for 2026
Amplitude is a software tool specifically designed to analyze user interactions with digital products, such as websites and mobile apps. It provides businesses with valuable insights into how users navigate, what features they engage with, and how they behave overall. This information helps businesses improve the usability and effectiveness of their digital products ... Fathom Analytics caters to website owners who prioritize both website analytics and user privacy.