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WP Mail SMTP
wpmailsmtp.com › home › marketing › 10 best web analytics tools for 2025
10 Best Web Analytics Tools to Use in 2025 (Free & Paid)
May 13, 2025 - One of the biggest advantages of Adobe Analytics is how seamlessly it works with other Adobe products like Experience Manager and Target. This integration gives it a serious edge over standalone analytics tools.
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PostHog
posthog.com › blog › best-open-source-analytics-tools
8 best open source analytics tools you can self-host - PostHog
Metabase recommends two servers: one for the application and one for the database. It needs at least 1 core and 1GB of RAM with additional resources required depending on the number of concurrent users. ... Yes. The Starter plan includes cloud deployment for $85 per month for five users, with each additional user adding $5 per month. ... Plausible Analytics is a lightweight web analytics tool focused on providing GDPR-compliant website analytics that doesn't infringe on user privacy.
People also ask

What is a web analytics tool?
A web analytics tool is software that helps you measure, collect, analyze, and report data from your website. It helps you understand your audience, improve your website or app, and enhance user experience and engagement. By adding a tracking code to your site, these tools provide insights on who's visiting, how long they stay, where they come from, and what they do during their visit.  With this information, web analytics tools can show you data like page views, session durations, bounce rates, and click paths. You can use this to improve marketing strategies, site functionality, and make bet
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uxcam.com
uxcam.com › blog › web-analytics-tools
The 15 Best Web Analytics Tools in 2026
Are free web analytics tools enough?
Free tools cover basics like traffic, but lack deep behavioral insights. UXCam offers a free plan with advanced features, heatmaps, funnels, and replays, to help you understand real user behavior.
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uxcam.com
uxcam.com › blog › web-analytics-tools
The 15 Best Web Analytics Tools in 2026
Which web analytics tool is best for small business?
Google Analytics is likely the best free option for small businesses starting out. It provides a wide range of insights with no cost. Other small business options to consider are MonsterInsights for its simplicity and ease of use, or Hotjar for understanding visitor behavior through heatmaps and recordings.
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wpmailsmtp.com
wpmailsmtp.com › home › marketing › 10 best web analytics tools for 2025
10 Best Web Analytics Tools to Use in 2025 (Free & Paid)
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UXCam
uxcam.com › blog › web-analytics-tools
The 15 Best Web Analytics Tools in 2026
January 24, 2025 - This guide reviews the best web analytics tools for understanding how people use your website or web app. It covers how each tool works, what platforms they support, and how much they cost.
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GitHub
github.com › oxnr › awesome-analytics
GitHub - oxnr/awesome-analytics: A curated list of analytics frameworks, software and other tools.
Datafusion - Arrow centric - SQL and in memory analytics for general usage · Superset-Datafusion - Superset integration for Datafusion · GoAccess - Real-time web log analyzer and interactive viewer that runs in a terminal. (Source Code) GPL-2.0 C · KISSS - Very minimalistic (KISS) website statistics tool. (Source Code) MIT Go · Census - The easiest way to sync your customer data from your cloud data warehouse to SaaS applications like Salesforce, Marketo, HubSpot, Zendesk, etc.
Starred by 4.2K users
Forked by 449 users
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Business of Apps
businessofapps.com › marketplace › app-analytics
Top Mobile App Analytics Tools (2025) - Business of Apps
We’ve listed the best app analytics tools below. Glassbox allows brands to capture, analyze, and optimize customer experiences across their mobile apps. The tool essentially records and replays user sessions to provide companies with insights into how customers interact with their digital products. The gathered data can be used to improve website ...
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The CX Lead
thecxlead.com › home › tools › 22 best website analytics tools for visitor stats in 2025
22 Best Website Analytics Tools for Visitor Stats in 2025
1 month ago - 1. Mouseflow — See and record how your users interact with your website · 2. Google Analytics — Identify your best-performing channels and learn what your visitors do on your website · 3. Fullstory — Track interactions and recreate the ...
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Hotjar
hotjar.com › web-analytics › tools
The 12+ Best Web Analytics Tools to Improve Your Site
Google Analytics is a traditional web analytics tool providing quantitative user data across devices and platforms. ... Track quantitative data, like sessions or bounce rate—organized in dedicated reports—to learn what's happening on your site · Collect event-based data from websites and ...
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Leadfeeder
leadfeeder.com › blog › website-analytics-tools
Leadfeeder | 35 Web Analytics Tools That Could Help You Better Understand Your Site Visitors
May 28, 2025 - FullStory’s features include conversion funnels on demand, advanced search options, replays of actual user sessions, and a suite of robust debugging and developer tools. The FullStory analytics engine also automatically indexes digital interactions with websites or applications.
Find elsewhere
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Reddit
reddit.com › r/webdev › what is your favorite website analytics platform—and why?
r/webdev on Reddit: What is your favorite website analytics platform—and why?
March 17, 2023 - UXCam is best for analyzing your product, but not great for analyzing marketing campaigns. Therefore: UXCam for product analytics Google Analytics for marketing analytics Continue this thread ... Umami is pretty neat! ... I have used various analytics tools, but UXCam has been one of my preferred choices. They recently introduced their UXCam Web Product Analytics, which appears to be a robust solution worth exploring.
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SeedProd
seedprod.com › home › showcase › 11 best web analytics tools for your website in 2025
11 Best Web Analytics Tools for Your Website in 2025
November 3, 2025 - The only downside is it can have a steep learning curve and lacks the personalized support you may get from small tools. Follow our step-by-step guide to learn how to add Google Analytics to WordPress. Next is MonsterInsights, one of the best ...
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Plausible Analytics
plausible.io
Plausible Analytics | Simple, privacy-friendly Google Analytics alternative
Thousands of sites, startups and some of the world's leading brands have already made the switch from Google Analytics and other services. ... Using GA4 + simultaneously testing several "simpler" alternatives.
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Fathom
usefathom.com
Fathom Analytics: A Better Google Analytics Alternative
must have tool if you want to understand what's happening with your website traffic—it's simple, speedy, and accurate. Ruben Gamez Founder Signwell & Bidsketch · After switching to Fathom for my web properties, I find I'm more · attentive to my sites because I'm always aware of how many people are on them and which pages are most popular. Caleb Porzio Creator of Alpine.js · They are the best Google Analytics alternative who
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Matomo
matomo.org › home › official matomo blog › a guide to app analytics tools that drive growth
A Guide to App Analytics Tools that Drive Growth - Analytics Platform - Matomo
March 7, 2025 - App analytics tools help marketers and product development teams understand user experiences, improve app performance and enhance products. Some of the best app analytics tools available for 2025 include Matomo, Firebase and Amplitude.
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Piwik PRO
piwik.pro › home › blog › the comparison of 10 web and app analytics platforms [update]
The comparison of 10 web and app analytics platforms
July 2, 2025 - AT Internet provides a web analytics tool and services for websites, intranet, mobile sites and apps. It is designed to adapt to the specific needs of each project in all business models and industries.
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Gartner
gartner.com › all categories › mobile app analytics
Best Mobile App Analytics Reviews 2025 | Gartner Peer Insights
Singular comes with a comprehensive solution that integrates mobile attribution with top-tier cost aggregation, adjustable ROI analytics, and auto-loading straight into business intelligence tools. Prominent marketers utilize Singular for a comprehensive perspective of their marketing performance. ... Leanplum is a San Francisco-based company that provides solutions to app-first companies by personalizing and optimizing all customer interactions, irrespective of whether they occur inside or outside the app.
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PostHog
posthog.com › blog › best-mobile-app-analytics-tools
The 7 best mobile app analytics tools - PostHog
It has a wide range of integrations: Appsflyer can connect to many different marketing tools, making it easier to manage and analyze data from multiple sources. Appsflyer is the top choice for marketing teams looking to optimize their ad spend and gain deep insights into their campaigns. ... Countly is privacy-focused product analytics platform.
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OMR
omr.com › home › web analytics
Compare the best Web Analytics Tools | OMR Reviews
Based on the data collected by Web Analytics programs, important conclusions can be drawn about optimization potentials. The use of analysis tools for web analytics is nothing less than decisive for competition or success for operators of professional websites and online stores. In our Web Analytics comparison, you will find the best Web Analytics providers!
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AppMySite
appmysite.com › home › top 23 mobile app analytics tools – a comprehensive list
Top 23 Mobile App Analytics Tools - A Comprehensive List - AppMySite
September 3, 2020 - It’s a premium tool best suited for enterprise teams and data analysts managing complex datasets. Flurry, owned by Yahoo, offers a free and accessible analytics platform for mobile apps. ... It’s widely used by startups and smaller teams looking for reliable app analytics without high costs. Tune provides unified measurement and attribution solutions for performance marketers. ... Tune supports Android, iOS, and web-based platforms, making it a robust choice for marketing professionals.
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Gartner
gartner.com › all categories › web, product and digital experience analytics
Best Web, Product and Digital Experience Analytics Reviews 2025 | Gartner Peer Insights
The firm's Digital Experience Intelligence platform performs automatic capturing, visualizing, and analysis of every digital user journey happening in real-time across various websites and mobile applications. The platform holds significant role for various in-house teams including product, UX (User Experience), marketing, IT, and analytics, providing them crucial data to evaluate performance, allocate projects, and elevate experiences. The company holds a strong commitment towards data privacy and security, and its services are utilized by hundreds of businesses worldwide as a tool for expansion and optimization of their digital operations.