World would be a better place if google went below 50% market share.

Search queries that are simply the competitor’s brand name — e.g., people searching “Google” on Bing or “Bing” on Google — are measurable but small portions of overall query volume. Available public estimates and sampling studies up to May 2024 give these approximate ranges: * Searches for “Google” on Bing: roughly 0.05% to 0.20% of Bing’s total queries. * * Large-scale telemetry and advertiser-facing reports from past years show the string “google” among the most common navigational queries on Bing, but it remains a tiny fraction of total volume because Bing handles hundreds of millions to billions of daily queries. * Searches for “Bing” on Google: roughly 0.01% to 0.05% of Google’s total queries. * * On Google the relative share is smaller because Google’s overall query volume is much larger; “bing” appears in Google Trends and webmaster reports as a common navigational query but represents only a sliver of total searches. Key context and caveats: * “Navigational queries” (brand-name searches intended to reach a specific site) vary by region, device, and time of day; desktop users who haven’t set a default search engine or who type into the Omnibox may produce more brand-name queries. * Absolute percentages depend heavily on measurement method: internal server logs, panel-based analytics, browser telemetry, or third-party samples will yield different numbers. Public companies rarely publish exact counts for specific query strings. * Seasonality and news events (e.g., outages, product launches, press coverage) temporarily increase brand searches, sometimes by several-fold for short periods. * Google’s total query volume vastly exceeds Bing’s; the same absolute count of “bing” queries would be a smaller percentage of Google’s total than the same count of “google” queries would be of Bing’s total. Practical takeaway: * Expect brand-name-cross searches to be on the order of a few hundredths to a few tenths of a percent of total queries for each engine, with higher relative share on the smaller engine (Bing searching for “Google”) than vice versa. Exact, current percentages require access to each engine’s raw query logs.