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Then it all make sense.

Google is in deep shit because of ChatGPT and Bing Copilot.

I've decided to make an experiment and switch from Google to Bing. It's not that I had problems with Google, but I was in search for something new, something that I haven't tried before. So when Microsoft came up with their new AI Bing, I thought :"Thats what I was looking for!" So, i'd like to share my experience with Bing from the last 2 months I've used it as my main search engine. Bing chat would deserve a discussion of its own, so in this post I'd like to focus a bit more on the traditional search aspect.

First thing I'd like to say, Bing has come a long way since it was launched. It is now safe to say that it is on par with Google (in terms of quality). Search results are very similar (and sometimes better) and there's pretty much nothing on Google that you can't find on Bing. So the only difference someone can notice is how the results are organized.

While using Bing, I sometimes fed Google with the same query, to see the difference, and the outcome has been really mixed, sometimes Google was better, sometimes Bing was better. This is why I'm writing this post. So here is the main thing I've noticed.

• Bing gives you a lot of snippets. I think that is really cool, it makes the results page feel more dynamic and interesting, and can help you find informations faster and in a more intuitive format, with AI summaries and things like this. Google does also have similar features, but are showed less often, and Bing's just seem cooler to me. This can be a double edged sword, since too many snippets can cause confusion in some cases. In fact, I've noticed that sometimes Google gives you less informations on your main page, but it is more straight to the point and sometimes a bit more specific. While Bing sometimes shows you a lot of informations in form of snippets, that can be useful, but sometimes might be too general. So if you ask Bing something specific, you will find it but it might also give you more general informations around that topic.

Of course this is just what I noticed in most situations. Sometimes Bing gave me just what I was looking for while Google was too vague, so the final outcome varies from case to case, and it depends on a lot of things.

So, which search engine do you pick, Bing or Google? Have you noticed the same things I did? What is your experience?