Black Friday always takes place on the Friday after Thanksgiving Day. In 2025, Black Friday falls on Nov. 28. That being said, many Black Friday sales start on Thanksgiving Day (Nov. 27 this year) or even a week or two before.

This Black Friday shopping season, we expect to see more of the following than we have in past years: Black Friday “creep.” Last year's earlier-than-usual Black Friday season opened the floodgates for retailers to start launching their pre-Black Friday sales as soon as early October. We expect the shopping season to creep up just as early this year, particularly for users of retailers’ mobile apps and paid membership programs like Amazon Prime, Target Circle 360 and Walmart+. The unpredictability of tariffs. Going hand-in-hand with the earlier and earlier “hol

Yes, Black Friday ads are often released early, sometimes weeks before the actual event. Retailers do this to build anticipation and give shoppers time to plan their purchases. You can sign up for BlackFriday.com emails and check our site frequently, as we share Black Friday ad scans as soon as they are released.