Black Friday always takes place on the Friday after Thanksgiving Day. In 2025, Black Friday falls on Nov. 28. That being said, many Black Friday sales start on Thanksgiving Day (Nov. 27 this year) or even a week or two before.

This Black Friday shopping season, we expect to see more of the following than we have in past years: Black Friday “creep.” Last year's earlier-than-usual Black Friday season opened the floodgates for retailers to start launching their pre-Black Friday sales as soon as early October. We expect the shopping season to creep up just as early this year, particularly for users of retailers’ mobile apps and paid membership programs like Amazon Prime, Target Circle 360 and Walmart+. The unpredictability of tariffs. Going hand-in-hand with the earlier and earlier “hol

In the past, Black Friday and Cyber Monday were two entirely different savings events. Black Friday focused on in-store shopping and Cyber Monday on online shopping. In recent years, the two have more similarities than differences. Black Friday sales are traditionally held on Thanksgiving Day and the day after Thanksgiving (Black Friday). Meanwhile, Cyber Monday sales are traditionally held on the Monday following Thanksgiving weekend. Typically, you will find Cyber Monday sales feature a slightly new selection of deals compared to Black Friday. For the most