1 week ago - News and insights from our editors, reporters and columnists, including coverage of marketing trends, as well as the tools, technology CMOs use to drive brand strategy.

November 6, 2025 - The organization’s “Never Chase Reality” push comes as the sports league prepares for stronger interest and engagement from fans and marketers. By Chris Kelly • Dec. 8, 2025 ... AI-driven discovery is here. Accessibility is the next big visibility advantage. By Chad Sollis, CMO at AudioEye • Dec. 8, 2025 ... The snack company modernized its 1989 “Holiday Bells” creative by bringing it to life in Rockefeller Center and on digital platforms. By Chris Kelly • Dec. 5, 2025 ... The apparel brand co-founded by Kim Kardashian sought to draw inspiration from classic holiday variety shows for a 45-minute shopping experience.

The Gap brand, which reported a ninth consecutive quarter of market share gains, is now the No. 5 player in the active category.

Marketing · By Anushka Jha · Jan 05, 2026 05:20 IST 4 Min read · Advertising · By Shreyas Kulkarni · Jan 05, 2026 05:10 IST 6 Min read · Guest Article · The rise of founder-first PR: Why personality is the new brand strategy · By Akshaara Lalwani · Jan 05, 2026 05:00 IST 5 Min read · Media · After Amul, Nandini explores IPL 2026 sponsorship tie up with RCB · By afaqs! news bureau ·

Must-read daily news for brand, product, service marketing execs.

Content Marketing · Retrieved from Nikita Bier/X on December 19, 2025 · An easier way to find that one video you saw one time. X (Twitter) Retrieved from Magna Global on December 19, 2025 · The report looks at the evolving definition of "conversation" and why brands should take note.

Klook grows up: From travel app to experiences brand, and now, IPO-bound · Klook’s next trip is Wall Street. Marketer Marcus Yong and TSLA’s Eunice Tan look back on a decade of turbulence, their new campaign with Marie Kondo, and turning bookings into something bigger...

Marketing director Katherine Paterson says the retailer has “moved on tremendously” since she left in 2012 with regards data, social and personalisation. ... Brands “subverting Christmas traditions without falling out of step with the festive spirit” have made this year’s “most effective” ads.

October 14, 2025 - News · By Dianna Dilworth · See all · We went backstage with senior leaders at our Leadership in Brand Marketing Summit in New York, hosted at Paramount Advertising. Some of our key partners had a chance to sit down with Fortune 500 brand leaders to discuss meaningful insights and predictions.

Marketing mix models often fail because insights stop at analysis. Here's what it takes to turn MMM into a decision-driving capability. Angelina Eng | Dec 18, 2025 at 9:02 am ET ... AI removes the handoffs between design systems, CMS, data platforms and compliance that turn simple launches into months-long projects. Gene De Libero | Dec 18, 2025 at 8:40 am ET ... AI is breaking the old playbook for brand discovery, and most B2B CMOs admit they’re not ready for what comes next.

Discover how brands like Lush, American Girl, and CAVA are redefining relevance in the digital age by embracing authenticity, internet culture, and bold experimentation in social media strategy. ... Stay up to date with the week's biggest marketing stories with Marketing Brew Weekly.

How evidence-based marketing works—and why Byron Sharp says reach matters more than loyalty tactics ... How to improve client-agency relationships—a former IPG exec and BMW CMO share what both sides must do ... Pereira O’Dell’s Mona Munayyer Gonzalez shares career advice for Gen Z ad pros—on choosing between big and small agencies and whether grad school is worth it. Brand Marketing20 brands catching Gen Z’s attention right now

December 4, 2025 - Browse the latest brand news from around the marketing and advertising industry. The latest updates and insights from brands around the globe.

3 weeks ago - Australian shoppers are meeting the rise of AI with scepticism, creating an opportunity for brands that make commerce feel more human, as platforms reshape discovery and purchasing. Australians increasingly reward experiences that feel original, emotional, and trustworthy, and not automated or interchangeable. Yet nearly half of consumers say online shopping feels identical. In a market where many feel overwhelmed by choice, the brands that use AI to spark confidence-building, human-centred interactions will hold a meaningful advantage.

4 days ago - Regulators are giving Tesla an opportunity to fix its marketing. The company's manufacturing license remains on hold indefinitely. Tesla has not yet commented on the development. Clean snacking brand Healthy Master has welcomed Indian actor ...

3 weeks ago - Shopify just wrapped up its strongest year since 2021, with record sales growth, major enterprise brand wins and an OpenAI partnership positioning the company as core infrastructure for AI-driven shopping. AI Strategies2026 will prove whether AI checkout is here to stay · OperationsExpect skinification to hit mass retail aisles in 2026 · OperationsThe Modern Retail Podcast's 2026 predictions · OperationsPharmacy closures in 2025 reshaped where people buy health products · MarketingCheez-It bets on 'Prince Cheddward' mascot in an overcrowded sports marketing arena

Vice President of Marketing Danielle McMurray discusses how reaching older consumers online is getting easier. ... This is the first time Pinterest has wedded its intent-based audience data with a CTV engine, pointing to the growing importance of cross-screen capabilities. ... The brand and partner Too Short for Modeling leveraged AI to animate complex visuals while keeping to a development timeline of just a few weeks.

CMOs from brands like Chipotle, American Eagle, and State Farm weigh in on what they think their biggest hurdles will be in 2026.Alyssa Meyers, Jasmine Sheena, Jennimai Nguyen, Katie Hicks, Kristina Monllos

3 weeks ago - Brands Are Struggling To Evolve.

November 24, 2025 - Leaders from technology, media and marketing outlined how Gen Z has been reshaping identity, consumption and communication ... With wedding season underway, jewellery brands boost marketing budgets 20–40% to capitalise on high-intent buying and stay relevant in a peak spending cycle