Hi all -
I've been searching for good feedback on BrightEdge, but all I'm finding are the two extremes of it being great and it also being a complete waste on the SEO sub. Most of the stuff does skew negatively. Hoping someone on here can be helpful on using BrightEdge from a marketers perspective.
For context, most of the information I'm getting on the SEO sub that is negative is that it is all flash/no substance, you can do all of the stuff they have by yourself, their salespeople are the worst, etc.
While I agree that myself and the team I lead could probably learn SEO by ourselves, we just simple don't have the time. I lead a team of 4 (myself included) and we do all aspects of marketing both internally and externally for an 800 person, $125m company. Our budget is basically non-existent so this would be a big ask by me. I took over this team after about 10 years in sales and have already had pretty significant success with all of our initiatives in the last year, but don't want to take a major L by vouching for this.
Any insight would be helpful!
Do we need BrightEdge, or just an audit?
Alternatives to Brightedge...
SearchMetrics or Conductor are really the major competitors in that weight class.
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