Hi all -

I've been searching for good feedback on BrightEdge, but all I'm finding are the two extremes of it being great and it also being a complete waste on the SEO sub. Most of the stuff does skew negatively. Hoping someone on here can be helpful on using BrightEdge from a marketers perspective.

For context, most of the information I'm getting on the SEO sub that is negative is that it is all flash/no substance, you can do all of the stuff they have by yourself, their salespeople are the worst, etc.

While I agree that myself and the team I lead could probably learn SEO by ourselves, we just simple don't have the time. I lead a team of 4 (myself included) and we do all aspects of marketing both internally and externally for an 800 person, $125m company. Our budget is basically non-existent so this would be a big ask by me. I took over this team after about 10 years in sales and have already had pretty significant success with all of our initiatives in the last year, but don't want to take a major L by vouching for this.

Any insight would be helpful!

I have been in an SEO role for over a year now and locked into a contract with this tool. We have a counterpart in another part of the business who says that no other tool offers what brightedge offers. I don’t understand what they’re talking about so I’m hoping someone here can help shed some light.

I convinced my manager to explore semrush to enhance our strategy and right off the bat I’m noticing a huge difference in what insights I can pull there vs BE.

Can someone help me understand what I’d be losing if I stopped using brightedge in favor of semrush?

I just got onboarded as a SEO professional for a company that uses Brightedge and frankly I'm a little overwhelmed and confused with the tool. I'm used to using SEMrush, but can't understand the suggestions Data Cube gives in keyword research, the related keywords are completely different, i understand there is some variation in each tool, but doing keyword research with Brightedge takes so much time. There is no way to gauge which top countries have maximum search volume for a particular keyword (like SEMrush shows). Maybe I am missing something.

Any help would be appreciated.

Used to work with them through an agency years ago. They gave us access to a bunch of features and then ripped them away and demanded we pay for them, so we cancelled.

Years later, I’m in corporate - we’re looking at replacing our overpriced platform with another one. I make the horrible mistake of contacting Brightedge. Now I’m getting their phone calls on my personal cell (which they tracked down without me providing it or giving them permission to contact me this way) during dinner and when I wake up in the morning.

Doesn’t matter if I’m nice or a mean, they won’t remove my name. It’s always the most “haha hey buddy how’s it going bro” type sales people as well.

I just got onboarded as a SEO professional for a company that uses Brightedge and frankly I'm a little overwhelmed and confused with the tool. I'm used to using SEMrush, but can't understand the suggestions Data Cube gives in keyword research, the related keywords are completely different, i understand there is some variation in each tool, but doing keyword research with Brightedge takes so much time. There is no way to gauge which top countries have maximum search volume for a particular keyword (like SEMrush shows). Maybe I am missing something.

Any help would be appreciated.

I've inherited a Brightedge account in this role, as well as SEMrush.

I've never used it before and it seems clunky as fuck to use compared to SEMrush. Also, some of the keyword data is very different.

Anyone used Brightedge? is the data better? Is it worth persevering with.?

Does anyone use this? Is it worth the cost? I think most of our content could use an optimization from a tool like this, but unsure we'd need it on an ongoing basis. Are there people or agencies out there that pay for a tool like this, but can provide its data at a lower cost and run it against our site and provide an audit every quarter or year?

Our basic use case for it would be to optimize titles, meta descriptions, and text on our pages to try to rank slightly better. We have several international editions that their tool could optimize as well which would be very helpful.

So this is basically what happens in a sales process. First off they give out this date to make a decision by contingent on discounts. The discounts are available at any time and ask for more kw

In a sales pitch by Brightedge they run this whole custom analysis or an opportunity forecast on roi from a deal.

They basically take a bunch of kw and say here’s where you rank or don’t rank and here’s where we can get you and here’s the search volume.

So first off their kw search volume is totally fabricated. Literally cross reference it with AdWords for free and just laugh.

Second the explanation for why you can move up is totally bogus. The data they show you on the winning sites are very inconsistent. Then the recommendations they’d prescribe to have u move up don’t calculate for the reprecussions of the changes you make and your current traffic. Plus the overall recconendations don’t make any sense compared to the winning sites it’s literally just saying plug in this kw for all the meta data.

So all in all, unless you have 100,000 pages and several team members who are directly responsible for content and SEO. Brightedge is probably not for you. I’d also say if you’re not B2C just forget about it.

Hope that helps put your sales process I’d seriously consider semrush an an alternative and concentrate more in house support.

I just got onboarded as a SEO professional for a company that uses Brightedge and frankly I'm a little overwhelmed and confused with the tool. I'm used to using SEMrush, but can't understand the suggestions Data Cube gives in keyword research, the related keywords are completely different, i understand there is some variation in each tool, but doing keyword research with Brightedge takes so much time. There is no way to gauge which top countries have maximum search volume for a particular keyword (like SEMrush shows). Maybe I am missing something. Any help would be appreciated.

Hello all,

We have a client that requested to know more info about BrightEdge as they are looking to chose an enterprise level software for kw research, competition analysis, and reporting.

So, I am reaching out to this community to hear thoughts about your experience working with BE vs other tools.

Thank you in advance

We have a client who was solicited by Bright Edge. I am pretty new to SEO so I don't have a sense of the reputation for various tools. I didn't find a lot of info on this subreddit about them. What do you of them? Are they worth considering? It seems that people here like ahrefs and SEMrush the best as a comprehensive tool. Right now I'm using Moz...but thinking I should switch.

My team has been demoing Brightedge for the past several weeks, and I'm wondering if any of you have used them before. If so, what did you think? Was it a time-saver, did it provide actionable insight/recommendations? Any love/hate stories?

I like most of what I've seen so far; the data cube is pretty awesome, and most of the site recommendations are pretty good too. I particularly like the ability to adjust the parameters of the audit tool as well.

It is, however, a considerable expense. We've been given the go-ahead by upper management if we want it, but I wanted to ask for opinions here first. I'm still not convinced the money wouldn't be better spent on just hiring another person.

Thanks!

Edit: words.

I've been using it for 2 years and I don't get why it's so special. The UI is slow and unintuitive and the dashboard/reporting tools are very limiting in some areas - most of the times I just end up exporting and visualizing in Excel.

My boss wants us to drop them but what should we replace them with? Here are the main functions I need:

• Keyword research including historic search volume and conversational keyword suggestions

• Competitor analysis

• Site audit

• Page performance (e.g. what a specific page ranks for)

• What keyword searches resulted in clicks to our pages, with ability to filter out branded keywords

• Building monthly YoY dashboards for various KPIs

• Our writers like the AI writing tool but it's not a must - we haven't seen much success with it yet

Thanks

I've used BE previously but never been a fan. As far as I can tell, the data's shit, the UI is shit, the price is high. The only redeeming quality is that they have amazing customer support.

Never knew the price paid at last role. Got chased by Brightedge so was like fine why not, I'll try get a quote for 4x domains w/ 6 competitors each & 2k tracked keywords BE.

The price I got? AUD $85k for 1 year.

Not. Even. Kidding. Almost laughed on the call.

In the demo, the demo lady showed me the Research > Content Research bit. Basically just finds keywords you already rank for. Same as Ahref's Position Explorer > Organic Keywords Report.

BE found ZERO ranking keywords for a fairly well established site. Ahrefs? They found 1.3k keywords, same domain, same location + URL's in the site that already rank organically.

Standard plan on Ahrefs? USD$2k per year.

The demonstrator asked me "oh is this a new site?". No not new, your tool is shit.

There was a number other things too. I kept asking where the presented data comes from. From what I understand, they don't have any 1st party data sources, except their super average crawl scheduler. Keyword data? SEMrush (apparently). Backlink data? Majestic & Moz.

So they're essentially a dashboard that pulls in several SEO tools, does some analysis and rebills it for 85k.

Can't see how they're still in business.

Has anyone used Brightedge, and what was your experience with it?

Hey people. I fell into an SEO position and landed my first salary! My question is, have any of you heard of or used brightedge? My company is training me on this software, but I really don't know much about it. Is there any supplementary software I should learn?